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 India – Large Consumption
Cosmos …
ajor religions , 4000 different castes and communities celebrating 72 f

India at present is a US$ 350 billion consum

India is set to become a US$ 450 billion ma

Current share of organized retail is estimated to be 4 - 5 %

It is expected to expand to 14 - 18 % by 2015 i . e

India is at the brink of a Creative Economy driven by

pportunity continues to be a very attractive proposition for organise

 About Big Bazaar
About Big Bazaar Hypermarket
Chain of Departmental Stores

Outlet 133 outlets in India

Located in 70 Cities

Parent group Pantaloon Retail Group ( PRIL )

Subsidary of Future Group

Owner Kishore Biyani

Founded 2001
Headquarter Jogeshwari , Mumbai
Industry Retail
Website www.bigbazar.com
Tag Line ‘ is se sasta aur achha kahin
nahi ’
 Big Bazaar is not just another
hypermarket. It caters to every need of your family.
Where Big Bazaar scores over other stores is its value
for money proposition for the Indian customers.

At Big Bazaar, you will definitely

get the best products at the best prices - that’s what
we guarantee. With the ever increasing array of private
labels, it has opened the doors into the world of
fashion and general merchandise including home
furnishings, utensils, crockery, cutlery, sports goods
and much more at prices that will surprise you. And this
is just the beginning. Big Bazaar plans to add much more
to complete your shopping expereince.
 Core Values
vIndianness: confidence in ourselves .
v
vLeadership: to be a leader, both in thought and business .
v
vRespect & Humility : to respect every individual and be humble in
our conduct.
v
vIntrospection: leading to purposeful thinking .
v
vOpenness: to be open and receptive to new ideas, knowledge and
information.
v
vValuing and Nurturing Relationships: to build long term
relationships.
v
vSimplicity & Positivity : Simplicity and Positivity in our
thought, business and work.
v
vAdaptability: to be flexible and adaptable , to meet new
challenges.
v
vFlow: to respect and understand the universal laws of nature.
 Awards and
Recognition
ØMost Admired Retailer of the year: Hypermarket - Big
Bazaar - 2009
Ø
ØIndian Retail Forum Awards 2008
Ø
ØThe INDIASTAR Award 2008
Ø
Ø Retail Asia Pacific 500 Top Awards 2008
Ø
ØCoca-Cola Golden Spoon Awards 2008
Ø
Ø The Reid & Taylor Awards For Retail Excellence 2008
Ø
Ø Platinum Trusted Brand Award Images Retail Award 2005,06
 Main Features
ØUnderstanding needs of Indian Consumers
ØTraditional bazaar ambience
ØCreate a Shopping experience
ØLow Pricing of products
ØValue for your Money
ØCater to every possible retail need of a
consumer
ØEconomies of Scale
Ø
Ø
Customer Segmentation
vBig Bazaar targets higher and upper middle
class customers.
vThe large and growing young working
population is a preferred customer segment.
vBig Bazaar specifically targets working
women and home makers who are the
primary decision makers.

8
Product Mix

Shampoo
Detergent
Soap Soft drink
Liquid Wash Packaged
Creams juice
Deodrant Milk Items
Home cleaners Frozen
Utensils foods
Crokery Ice creams
Bundles
Product Mix Cont …

Living Room
Bed Room
Kitchen
Dinning
Rooms
Kids Room
Been Bags
Paintings
Decorative
Items
Pricing
Value pricing
Promotional pricing

§ Psychological
discounting
§ Special event pricing
Differentiated Pricing


§ Time pricing
Bundling


11
Psychological pricing

12
Time pricing Value Pricing

13
Bundling

14
Advertisement
 Positioning

High Service

Low price High price

Low Service
 Big Bazaar At BCG
Matrix

M
A
R
K
E
T
I
N
H
I
G
H
?
G
G
R
O
W L
T O
H W

HIGH LOW
MARKET SHARE
 Life Cycle

INTRODUCTORY GROWTH STAGE MATURITY DECLINE

STAGE STAGE STAGE

TOTAL MARKET
SALES
S
A
L
E
S

TIME
11/30/10 20
 Brands In Big Bazaar
• Knighthood ( Men’s Formal)
• Srishti (Traditional Wear)
• Shatranj (Gent’s Traditional)
• DJ & C (Unisex Sports Wear & Sports
Apparels)
• Shyla ( Ladies Top, Skirts, Trousers)
• Studio NYX (Men’s Party Wear)
• Pink & Blue (entire apparel needs of
kids)
 Big Bazaar Hyper city D-Mart
Number Of 133 8 38
Stores
National Across the 6 major cities 3 states
Presence and Very
Awareness country
High Medium Low
preference
Store level Traditional Good Ambience Mid Sized,
among
Promotional Bazaar
Some Days Few Days Owned
365 Days Store
consumers
Activity Of
Number Very High Medium Medium
Footfalls
Target Segment Middle & Upper Upper Middle Middle &
Middle Segment Segment Lower Middle
Segment
 Reliance Super
• Apparels Segment:
– Lamode Trousers Rs 499 onwards
– Ross Shirts Rs 499 onwards
– Anappo Jeans Rs 499 onwards
– Black Panther Tshirts Rs 449 onwards
– John Players Trouser Rs 595 onwards
 Reliance Super
• Cold Drinks Rate are cheaper in
Reliance Super.
• They have special milk sachet of
reliance for Rs 23/ltr.
• Even Edible Oil rates are cheaper.
•
• But it is not being marketed and
communicated properly.
•
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•
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