MARKETING PLAN -

191AIG026 KEVINKUMAR D. SAVALIYA

 PRESENT MARKET CONDITIONS
 MARKETING STRATEGIES
 BUDGET
 STRATEGY IMPLEMENTATION
 CONCLUSION
 This year 2019, is the final year for 2nd step of its four step
strategy, in step 2, a target for clarifying the TAKENAKA group’s
vision by developing a clear picture of the kind of sustainable
society the group growth strategy for 2025 is aiming for.
 It has created environmentally friendly sustainable works and
accelerated efforts to achieve radical improvement in
companywide productivity and work-life balance (WLB).
 Last year, it was 2nd year of the plan, it extended activities
throughout the company to centered on work-life-balance.
 If we analyze the strategies according to Porter (1982) as the basis of the
desired competitive advantage, it is observed that to achieve the objectives
the company has developed a differentiation strategy, offering products and
services of high quality at prices medium-high . It must be said that under
the current economic situation, many customers pay more attention to
economic aspects in the works requesting that aspects of quality and
innovation.
 TAKENAKA is guided by a differentiation strategy also paying more
attention to add value to its customers. This added value offered by the
company is also offering high quality products and constant innovation, has
a specialized staff to increase the confidence of their customers and
differentiate themselves from their competitors.
 The BCG and GE matrix the company follows a strategy of market
penetration as it wants to strengthen its presence in the markets in which it
operates with the products already offered.
 A marketing budget plan is a detailed roadmap that outlines the
cost of all marketing strategies and tactics involved in hitting the
projected results. This plan provides visibility into both the
specific goals of the marketing team and how much it will cost to
achieve those goals
 STEP TOWARD GROWTH
 STEP 1, 2014-16
• Securing financial condition and ready to jump
 STEP 2, 2017-19
• Using comprehensive group capabilities to add value to society
 STEP 3, 2019-22
• Challenging new field and achieving results.
 STEP 4, 2022-25
 To be best part for society and customers.
 TAKENAKA is Japan based multi national company growing
upward with advance strategies and marketing plan to grow
itself to environment and customers, With strategy of AIM 2025,
work life balance and sustainable development.