Presented to

Prof Humayun Adil

INSTITUTE OF ADMINISTRATIVE SCIENCES

UNIVERSITY OF THE PUNJAB
LAHORE
Group 7
Presented by
 Abdul Haseeb MMKT-IAS-14-R-F19
 Malik Usama Saif MMKT-IAS-15-R-F19
 Abdullah MMKT-IAS-05-R-F19
 Ghulam Sarwar MMKT-IAS-26-R-F19
 Zain Ali MMKT-IAS-23-R-F19
 Nouman Bashir MMKT-IAS-50-R-F19
MEDIA POLITICS
 Media use in politics refers to the use of online
social media platforms in political processes and
activities. ... This includes political organization,
global politics, political corruption, political parties
, and political values
TYPES OF MEDIA
1.PRINT MEDIA
2.BROADCAST MEDIA
3.DIGITAL OR NEW MEDIA
TYPES OF MEDIA
Media consisting of paper and ink, reproduced in a
printing process that is traditionally mechanical
 NEWSPAPER
 BOOKS
 MAGAZINES
 COMICS
 BROCHURES
TYPES OF MEDIA
Media such as radio and television that reach target
audiences using airwaves as the transmission medium
 TELEVISION
 RADIO
 SATELLITES
 MOBILE PHONES
 MOVIES / FILMS
TYPES OF MEDIA
Contents are organized and distributed on digital
platforms * Digital refers to something using digits,
particularly binary digits.
 INTERNET (Interconnected Network)
 SOCIAL MEDIA
 COMPUTERS
 MEDIA CONVERGENCE
Impact of Social Media on Politics
Media informs people about politics, campaigns and
elections.
Impact of Social Media on Politics
 Emails, Facebook, twitter, blog and in whole internet
have replaced traditional media like radio, print and
television.
Impact of Social Media on Politics
 Facebook is the most visited internet site in Pakistan.
Impact of Social Media on Politics
 Americans first used internet and social media to run
their election campaign.
• Political parties in Pakistan are also using new media.
• PTI, PPP, PML-n and MQM have their official Tweeter,
Facebook and other Social Networks.
Impact of Social Media on Politics
 Almost 30 million people in Pakistan are internet
users.
 Reports say that 50 percent of registered voters are of
18 to 35 years of age.
 It challenges the usual political models and is
introducing the new political examples.
Political Socialization
 Media has an important role in making people aware
of politics and makes certain of their participation in
elected process.
Political Socialization
 Internet is the essential medium that globally
socializes the politics of Pakistan.
Changing the Public Opinion
 Public opinion in democracy is known through voting.
 Media plays an important role in changing public
opinion.
Changing the Public Opinion
 Political parties also tell their new policies so the
public opinion can change and vote for them.
Voting Behavior
 Media is metabolism of collective action and creation,
organization and implementation of social movement
around the world.
Voting Behavior
 media provide political parties opportunities for
political expression, symbolic identification for
collective action and information.
Increase Awareness
 Political parties also use internet especially social
network to enhance and expand the ideas of their
parties.
Increase Awareness
 Pakistan Tehreek-e-Insaf (PTI) was one of the first
ever parties in Pakistan to launch them on social
media.
Increase Awareness
 Other parties like PPP, PML-N and MQM also
followed this method and started using new media as
an effective tool to increase their followers and voters.
Accusation of One Party from
Another
 Political parties also use internet to accuse other
politicians of different parties.
 Once chairman of PTI Imran Khan accused other
parties that they criticize his party.
Publication of Evidences
 New media inform people about the new polices of
parties as well as about the scandals against the parties
about corruption etc.
Publication of Evidences
 Due to this their point of views started changing, they
now know about the rights and wrongs of the politics
of Pakistan.
International media in politics
 AP
ASSOCIATE PRESS

The Associated Press (AP) is a U.S.-based not-for-

profit news agency headquartered in New York City.
International media in politics
 Reuters is an international news
agency headquartered in London, United Kingdom. It
is a division of Thomson Reuters.
 Reuters transmits news in English, French, German,
Italian, Spanish, Portuguese, Russian, Urdu, Arabic,
Japanese, Korean, and Chinese.
International media in politics
 AFP AGENCY FRANCE PRESS
Agence France-Presse (AFP) is an international news
agency headquartered in Paris, France. Founded in
1835 as Agence Havas, it is the world's oldest news
agency.
 AFP transmits in French, English, Arabic, Portuguese,
Spanish, and German.
International media in politics
 DPA DEUTSCHE PRESS AGENCY
 Deutsche Presse-Agentur GmbH (DPA; German
Press Agency) is a German news agency founded in
1949. News is available in German, English, Spanish,
and Arabic.
International media in politics
 SPA SAUDI PRESS AGENCY
 The agency was established in 1970 as the first national
news agency in Saudi Arabia.The agency is also the
first news agency in the Persian Gulf region.
 The Agency publishes news in both Arabic and
English.
International media in politics
 CNN The Cable News Network (CNN) is an American
basic cable and satellite television channel. Launch 1st
June, 1980.
 Its headquarter are in Atlanta,Georgia,London and
Hong Kong.
 It provide news in English.
International media in politics
 Al Jazeera is the largest and most controversial
Arabic News Channel in the Middle East. Founded in
1996, and based in Qatar, the Al Jazeera news network
is the fastest growing network among Arab
communities and Arabic speaking people around the
world.
Conclusion
 1. It’s impossible to avoid media, but by understanding
it you can have a balanced v
 2. Positive coverage can increase chances for a policy’s
acceptance, while negative coverage forces the policy
makers to reshape their opinions.
 3. Media is the 4th branch of government
Conclusion
 4. Scandalous/high-interest topics often emphasized
over duller but more important topics.
 5. Politicians cannot ignore agenda-setting by the
media.