A STUDY OF PERFORMANCE AND

GROWTH OF SARAS DAIRY AJMER

Presented By:
ARVIND SINGH
MBA Part II
2008-2010
 ORGANISATION’S PROFILE

 Established in the year 1972 as Ajmer Zila Dugdh Utpadak Sahakari Sangh Ltd (AZDUSS
Ltd.).

 Established by National Dairy Development Board (NDDB).

 Under the aegis of Rajasthan Co-Operative Dairy Federation.

 Established under Operation Flood Programme based on Amul model.

 Currently working under the chairmanship of Mr. Ramchandra Chaudhary & Management
controlled by Mr. Jeevan Prabhakar.

 Have quality assurance certification of ISO 9001:2000 & HACCP .

 ORGANISATIONS PRESENT CAPACITY

 The liquid milk handling capacity ----------- 12 lakhs liter per day.

 The liquid milk storage capacity -------------30 lakhs liter per day.

 The pasteurized milk storage capacity ----- 1.05 lakhs liter per day.

 The Ghee making capacity ---------------------- 5 ton per day.

 AZDUSS LTD. has 2 chilling centers at Beawer and Vijaynagar.

Company’s Aims

 To provide good quality of milk to consumers at reasonable rates.

 Availability of good quality of milk to consumers.

 To provide reasonable price of milk to milk producers.

Mission

 To maintain the top position in milk market.

 To provide maximum satisfaction to the consumers.

ORGANISATIONAL STRUCTURE OF AZDUSS LTD.

MANAGING DIRECTOR

PROCUREMENT PLANT HUMAN MARKETING

MIS
RESOURCE

DEPUTY DEPUTY DEPUTY DEPUTY DEPUTY

MANAGER MANAGER MANAGER MANAGER MANAGER

ASST. ASST. ASST. ASST. ASST.

MANAGER MANAGER MANAGER MANAGER MANAGER

FIELD STAFF
 OBJECTIVES OF STUDY

 To conduct an exhaustive analysis of the marketing department.

 To increase the sales of the products that are prepared & marketed by the organization.

 To conduct an extensive study of the market place & the customer`s needs.

 To do a comprehensive analysis of the company & prepare the SWOT analysis report
for the company.

 To understand the attitudes and behavior of the customers.

 To analyze the sale of SARAS milk in Ajmer district and find out factors affecting its
sale.
 RESEARCH METHODOLOGY

 Research Title: A study of performance & growth of SARAS dairy.

 Research Design: Descriptive Research

 Data Source: Primary, Secondary

 Sample Unit: Ajmer

 Sample Size: 150 People

Sampling Technique: Convenient Sampling.

Questionnaire Structure: Open ended & Close ended questions

 RESEARCH METHODOLOGY TO COLLECT DATA

PRIMARY METHOD:

1. Data from various departments of Saras dairy , Ajmer by talking to

heads and staff members to each departments.

2. By preparing a questionnaire and to get it filled from respondents.

3. Data collected by conducting interviews.

SECONDARY METHODS:

4. Data from annual accounts of the Saras Dairy , Ajmer.

5. Data collection from annual publication of Saras (magazine).

 People's opinion about Dahi People's opinion about Paneer

5%
13% 5%

10%
36% Like very much Like very much
15%
like somew hat like somew hat
neutral neutral
51%
dislike somew hat dislike somew hat
dislike very much dislike very much
29%
18%

18%

People's opinion about Ghee People's opinion about Lassi

3% 10%
10%

14% Like very much

12% Like very much
like somew hat 44% like somew hat

neutral neutral
8% dislike somew hat
dislike somew hat
13% 62% dislike very much
dislike very much

24%
Survey result of 160 Booths/ Parlours

2
10 1%
6%

25
16%

highly satisfied

79 very much satisfied

48%
fairly satisfied

unsatisfied

highly unsatisfied

46
29%
 Survey result of 150 people
3 5
6 2% 3%
4%
17
13% Excellent
Very good
Good
Poor

89 Very poor
58% Can’t say
30
20%

120

100
2001-02
80 2002-03
C ro re

2003-04
60
2004-05
40 2005-06
2006-07
20

0
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07
Series1 53.6 59.57 93.77 96.33 95.8 99.15

Year
 900 90

800 80

700 70
600 2001-02
60

QTY. 000,Kgs
2002-03
500 Series1
NO.

50 2003-04
400 Series2 40 2004-05

300
2005-06
30
2006-07
200
20
100
10
0
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 0
Series1 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07

Series2 497 532 609 681 742 795

Series1 59.59 62.97 66.22 70.28 76.93 82.66
YEAR YEAR

1500 140

120
1000 GHEE
QTY. IN M.T.

100 2002-03
SMP
2003-04

000' LITPERDAY
500 WMP 80
2004-05
60
2005-06
0 40 2006-07
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07
20
GHEE 720 678 607 612 754 1162
0
SMP 207 132 12 243 399 1118 2002-03 2003-04 2004-05 2005-06 2006-07
WMP 290 342 255 80 197.5 155 Series1 18.6 29.56 35.81 67.03 132.69
YEAR YEAR
 SWOT ANALYSIS OF SARAS DAIRY

STRENGTHS:

 Products are very pure.

 Products are extremely hygienic.

 Plant is ISO:9001:2000 & HACCP certified.

WEAKNESS:

 Low availability of raw milk.

 Dependence on farmers.

 Reduced milk supply in summers.

OPPORTUNITIES

 Milk is an essential commodity used by everyone.

 There is no strong competitor in Ajmer.

THREATS

 Milk can only be produced not manufactured.

 There is always a possibility of a competitor entering the market.

CONCLUSIONS:

 The organization maintains state of the art quality and hygiene standards .
 The frequent price hike factor has resulted in falls in sales.

 Some people feel Saras products possesses bad smell and that’s why they don’t use Saras
products.

 Saras parlors and booths also face problems because some time there is no timely supply
of products to them.

 Since Saras is a very large and reputed organization, there always some small short
comings along with plus points.
RECOMMENDATIONS

 Home delivery facility should be provided.

 Increase in advertisement & publicity.

 Motivation programme for booth and parlor owners.

 All information regarding Saras dairy products should be available on internet.

 Marketing department should be well furnished and attractive.

 There should be consistency in price.

SARAS- SMART ASSOCIATION RESPONSIBLE
FOR AUTHENTIC SERVICES

THANKS