Sponsorship Presentation

October 8th, 2017

Major Festival Celebration
New York City , USA.

8 October, 2017

MEGA ASSAM TOURISM PROMOTION OPPORTUNITY

AT NEW YORK TIMES SQUARE!

 MEGA ASSAM TOURISM & INVESTMENT PROMOTION

OPPORTUNITY DURING CELEBRATION OF DIWALI AT
NEW YORK

 BUSINESS 2 BUSINESS MEETS

 DIGITAL MARKETING OUTREACH FOR EVENT & BRANDS

 ROAD SHOWS

 EXHIBITIONS / BANQUETS.

In Association with:

Implemented by:

Krasny Projects Pvt. Ltd

V I S I O N

THE UNDERLYING
CELEBRATING INDIAN
VISION
ASSAM SPIRIT

To showcase the rich heritage, Host a myriad of activities To bring the wealthy, highly
culture and diversity of highlighting the diversity of the educated, affluent South Asian
India to the world. secular India. community to the Center of the
Universe
 SOME FACTS & FIGURES
• Indian Americans are the 4th largest ethnic community residing in USA and
the 3rd largest South Asian (Indian, Pakistani, Bangladeshi, Nepali Sri
Lankan) community
• 40.6% of Indian Americans 25 and older have graduate or professional
degrees, and 32.3% have bachelor’s degrees ( CS 2013).
• The highest Median household income is of Indian Americans in USA
($100,547/ Year)
• More than 57% Indian Americans own a home
• The 2nd largest immigrant small business owners with over 62,000
business owners (ACS 2010)
• Over 50% of the hotels/motels are owned by Asian Indians
• There are more than 60,000 Asian Indian physicians in the US.
• Majority of the large U.S corporations are headed by Indian American
(Google, Microsoft, Pepsi, MasterCard, Adobe, Harmon and many more)
OBJECTIVES

‘• Involve, engage and educate all Americans about India’s rich

culture, heritage and diversity

• Encourage youth to share their culture and festival stories with their
American friends and invite them to participate in Diwali at Times Square celebrations

• Associate with brands that support diversity and inclusiveness in America and
worldwide
CROSSROADS OF THE WORLD - NEW YORK CITY : Grand Central & Times Square

450,000 100,000 274,000

Daily Pedestrians Average Daily People Working in
Crossing Tourist Flow Times Square, NYC
 400,000
Attendees from
New York, New Jersey,
Connecticut, Philadelphia, DC
Metro, Chicago, Texas,
California and Toronto
 LAUNCH OF THE CAMPAIGN

PUBLIC ROAD
RELATIONS SHOWS

DIGITAL GRASS
PLATFORMS ROOTS

TEASER
CAMPAIGNS MEDIA
 THE EVENT KEY ACTIVITIES

CULTURAL PHOTO &

PERFORMANCES
AUTOGRAPH
- DANCE
COMPETITIONS
PAVILION

LIGHT UP DIY
TIMES SQUARE LIGHTING
CONCERT CEREMONY

DIWALI
FIREWORKS BAZAAR
ENTERTAINMENT STAGE (2:00PM - 4:00PM)

Cultural Performances Celebrity

Ramleela Interaction
Kathak Bollywood Artists
Dandiya TV Artists
Music Artists
Bhangra
Lavani
Folk Fashion Show
Bollywood,etc. Showcasing
Diversity
Live
Performances Dance
Lessons
TV Artists
Renowned
Music Artists Choreographers
Local Artists
EVENT DANCE COMPETITION (4:00PM - 5:30PM)

Six teams from Universities nationwide
will qualify to compete at the
Dance Competition’
Live Web Streaming
Public vote will be conducted via The winning team will perform during the
Twitter/Facebook page ‘Light up Concert’
Winner will be selected by an Youth engagement to spread the vibe of
experienced jury & public vote Indian identity
DIYA LIGHTING CEREMONY (6:00PM - 6:30PM)

• Diya Lighting Ceremony on Stage with

Dignitaries and Sponsors

• Diya Lighting Ceremony with

countdown on Digital Screen

• Live Broadcast on TV Nationwide

• Live Web Streaming Worldwide

LIGHT UP TIMES SQUARE CONCERT (6:30PM - 9:00PM)

• Live Performances & Interaction

of Bollywood Stars with the
audience, TV rtists, World
Renowned Musicians and Local
Talent

• Digital Firework Show on Screens

• Live Web Streaming Worldwide

• Live Broadcast on TV Nationwide

PHOTO AND AUTOGRAPH PAVILION

Photos and Autograph

with

• Stars

• TV Celebrities

• World Renowned Musicians and

• Local Talents
DIWALI BAZAAR

Traditionally Designed
Diwali Gates

Traditionally Designed
Booths

Henna/Mehandi

Indian Clothes & Jewels

Balloon Figures

Face Painting

Various Indian Cuisines

Free Gifts & Raffle Draws

PREVIOUS ARTISTS

2013

Ranbir Kapoor Shankar Rishi Kapoor & Nandesh Umap Sunny Brown
Mahadevan Neetu Singh

2014

Parineeti Chopra & Baba Kahn, Mickey

Aditya Roy Kapoor
Shaan Shalmali Singh & rjun Aditya & Pankhuri

2016

Karan Tacker Sriti & Shabbir Jyotika Tangri Kanchi Shah Arjun
SPONSORSHIP PACKAGES
 TITLE SPONSORSHIP $ 1,000,000

• One Branded - themed Flash Mob performance at NYC

5--10 days before the Festival

• Press Conference

Co--hosting Press Conferences

• Gala Dinner

Two VIP table of 10 at Red Carpet Gala Dinner

Advertisement on Screen of Gala Dinner

ddressing high profile guests at Gala Dinner

•
Diwali Festival 2pm to 4 pm

Dedicated 1 hour festival program

Invitation on stage during Diya lighting ceremony
Speaking opportunity on Stage

Diya Lighting and Light Up Concert 6:00Pm to 9PM

•

Dedicated 30 minutes of “Light Up Concert”

Invitation on stage during Diya lighting ceremony
Speaking opportunity on Stage
 TITLE SPONSORSHIP $1,000,000

• Booths

Four 10x10 Booths

• Commercials and Branding

15 Commercials on stage - 30 secs each

25 Branding spots on NYC Digital screen - each

• Multi-media Promotion

Hyperlink on our Website

Promotion Social Media (Facebook, Twitter)

E-Blast to 250,000 + email ID’s

Promotion on TV, Radio and Print media

Promotion on all marketing material (Flyers, Posters,

Step & Repeat etc.)

Two Full Page advertisement in -Brochure

Logo and Product Placement in Goody Bags

 PRESENTING SPONSORSHIP : $ 600,000

• Press Conference

Speaking opportunity Press Conferences

• Gala Dinner

Two VIP table of 10 at Red Carpet Gala Dinner

Advertisement on Screen of Gala Dinner

Addressing high profile guests at Gala Dinner

• Diwali Festival 2pm to 4 pm

Dedicated 30 mins festival program

Invitation on stage during Diya lighting ceremony
Speaking opportunity on Stage

• Diya Lighting and Light Up Concert 6:00Pm to 9PM

Dedicated 15 minutes of “Light Up Concert”

Invitation on stage during Diya lighting ceremony
Speaking opportunity on Stage
 PRESENTING SPONSORSHIP & 600,000

• Booths
Two 10x10 Booths

• Commercials and Branding

10 Commercials on stage - 30 secs each

20 Branding spots on Digital screen -

30 secs each

• Multi-media Promotion

Hyperlink on our Website

Promotion Social Media (Facebook, Twitter)

E-blast to 250,000 + email ID’s

Promotion on TV, Radio and Print media

Promotion on all marketing material (Flyers,

Posters, Step & Repeat etc.)

Two Full Page advertisement -Brochure

Logo and Product Placement in Goody Bags

 POWERED BY - $125,000
POWERED BY SPONSORSHIP $ 400,000
• Press Conference

Speaking opportunity Press Conferences

• Gala Dinner

10 VIP tickets to the Red Carpet Gala Dinner

• Diwali at NYC Festival 2PM to 4PM
Invitation on stage during Diya Lighting ceremony
Speaking opportunity on stage

One raffle on stage (5 minutes)

6 announcement on stage by emcee

• Diya Lighting and Light Up Concert

6:00Pm to 9PM
Invitation on stage during Diya Lighting ceremony
4 announcement on stage by emcee
• Booth
Two 10x10 Booths at Diwali festival venue
 POWERED BY - $125,000
POWERED BY SPONSORSHIP : $ 400,000

• Commercials and Branding

8 Commercials on Stage- 30 sec each

15 Branding Spots on Digital screen - 30 sec each

• Multi-media Promotion

Hyperlink on our Website

Promotion Social Media (Facebook, Twitter)
Mention in E-blast to 250,000 + email Id’s
Logo on TV and Print media
Logo on all marketing material
One Full Page advertisement - Brochure

Product Placement in Goody Bags

 PLATINUM SPONSORSHIP - $ 75,000$ 200,000
PLATINUM SPONSORSHIP
• Press Conference

Speaking opportunity Press Conferences

• Gala Dinner

8 VIP tickets to the Red Carpet Gala Dinner

• Festival 2PM to 4PM

Invitation on stage during Diya Lighting ceremon
Acknowledgement as a Platinum Sponsor
• Diya Lighting and Light Up Concert
6:00Pm to 9PM
Invitation on stage during Diya Lighting ceremony
Acknowledgement as a Platinum Sponsor
• Booth
One 10x10 Booths at Diwali at Times Square
• Commercials and Branding
6 Commercials on Stage- 30 secs each

10 Branding Spots on Digital

screen - 30 secs each
 PL TINUM SPONSORSHIP - $ 75,000$ 200,000
PLATINUM SPONSORSHIP

• Multi-media Promotion
Hyperlink on Diwali Website
Promotion Social Media (Facebook, Twitter)
Logo on Print materials
Logo on selected marketing materials
One Full Page advertisement - Brochure
Product Placement in Goody Bags
 GOLD SPONSORSHIP - $SPONSORSHIP
GOLD 50,000 $ 100,000

• Press Conference

Acknowledgement at the Press Conferences

• Gala Dinner
6 VIP tickets to the Red Carpet Gala Dinner

• Festival 2PM to 4PM

Invitation on stage during Diya Lighting ceremony
Acknowledgement as a Gold Sponsor
• Booth
One 10x10 Booths at Diwali event
• Commercials and Branding
5 Commercials on Stage- 30 secs each
8 Branding Spots on Digital
screen - 30 secs each
GOLD SPONSORSHIP - $ 50,000
GOLD SPONSORSHIP $ 100,000

Multi-media Promotion
•
Hyperlink on Diwali Website
Promotion Social Media (Facebook, Twitter)
Logo on selected marketing materials
One Full Page advertisement - Brochure
Product Placement in Goody Bags
 SILVER SPONSORSHIP - $SPONSORSHIP
SILVER 25,000 $ 70,000
• Press Conference

Acknowledgement at the Press Conferences as a Silver Sponsor

• Gala Dinner

2 VIP tickets to the Red Carpet Gala Dinner

• Booth
One 10x10 Booths at Diwali venue

• Commercials and Branding

4 Commercials on Stage- 30 secs each
2 Branding Spots on Digital
screen - 60 secs each
• Multi-media Promotion
Hyperlink on Diwali Website
One Half Page advertisement - Brochure
Product Placement in Goody Bags
 COMMUNITY SPONSORSHIP - $ 15,000
COMMUNITY SPONSORSHIP $ 40,000

• Press Conference

Aknowledgement at the Press Conferences as a Sponsor

• Booth

One 10x10 Booths at Diwali venue

• Multi-media Promotion
Hyperlink on Diwali at Website
One Half Page advertisement - Brochure

www.diwalitimessquare.com
GOLD SPONSORSHIP : DIGITAL - $ 10,000 (Indian Rupees 7,00,000/-)

In Association with:
contact:
Krasny Projects Pvt.Ltd

supervision by:

International Foundation
For Sustainable
Development