Week 1

PURPOSIVE
COMMUNICATION
LIZETTE P. TERANIA
 Questions:
1. Why do we communicate?
2. What do you think might happen to
our world if communication does not
exist?
3. Why do you think miscommunication
and misunderstanding happen?
 LEARNING OUTCOMES

• Analyze the process of communication.

• Explain the forms, types and model of
communication.
• Describe the value of effective
communication and its various elements.
• Perform a dialogue before class the model of
communication.
UNDERSTANDING COMMUNICATION PROCESS
Sender: The sender or the communicator is the person
who initiates the conversation and has conceptualized
the idea that he intends to convey it to others.

Encoding: The sender begins with the encoding process

wherein he uses certain words or non-verbal methods such
as symbols, signs, body gestures, etc. to translate the
information into a message. The sender’s knowledge, skills,
perception, background, competencies, etc. has a great
impact on the success of the message.
Message: Once the encoding is finished, the sender gets the
message that he intends to convey. The message can be
written, oral, symbolic or non-verbal such as body gestures,
silence, sighs, sounds, etc. or any other signal that triggers the
response of a receiver.
Communication Channel: The Sender chooses the medium
through which he wants to convey his message to the
recipient. It must be selected carefully in order to make the
message effective and correctly interpreted by the recipient.
The choice of medium depends on the interpersonal
relationships between the sender and the receiver and also
on the urgency of the message being sent. Oral, virtual,
written, sound, gesture, etc. are some of the commonly used
communication mediums.
Receiver: The receiver is the person for whom the message
is intended or targeted. He tries to comprehend it in the
best possible manner such that the communication
objective is attained. The degree to which the receiver
decodes the message depends on his knowledge of the
subject matter, experience, trust and relationship with the
sender.

Decoding: Here, the receiver interprets the sender’s

message and tries to understand it in the best possible
manner. An effective communication occurs only if the
receiver understands the message in exactly the same
way as it was intended by the sender.
Feedback: The Feedback is the final step of the
process that ensures the receiver has received the
message and interpreted it correctly as it was
intended by the sender. It increases the effectiveness
of the communication as it permits the sender to know
the efficacy of his message. The response of the
receiver can be verbal or non-verbal.
 FORMS OF COMMUNICATION

1. Intrapersonal Communication
2. Interpersonal Communication
3. Small Group Communication
4. Public Communication
5. Mass Communication
TWO TYPES OF COMMUNICATION

1.Verbal

2. Nonverbal
 MODELS OF COMMUNICATION

1.Linear

https://www.businesstopia.net/communication/linear-model-communication
2. Schramm’s Model

https://www.communicationtheory.org/osgood-schramm-model-of-communication/
3. Transactional Model

https://www.thinglink.com/scene/627233635358998529
 ASSESSMENT

Choose one communication model

and write a script that will illustrate this
model. Perform your dialogue before
the class.
 PERFORMANCE ASSESSMENT RUBRIC
CRITERIA EXCEPTIONAL (10) ADMIRABLE (8) ACCEPTABLE (5) ATTEMPTED (2)./YJ

Understanding of Indicates clear Good understanding Fair understanding of Presentation is off

topic understanding of of topic topic topic
topic

Cooperation All members Some members Few members One person does all
contribute contribute contribute the work.

Presentation • Shows • Shows some • Unsure of • Portrayal stalls

confidence confidence responsibility • Lacks information
• Informative • Presents some • Somewhat • Audience is
• Entertaining information informative bored
• Speaks loudly and • Engages the • Engages • Mumbles
clearly audience audience • Body language is
• Appropriate use • Can be heard intermittently lacking;
of body language • Some use of body • Hard to hear inappropriate
language • Some movements
Read: Ethics refers to the principles of conduct governing
an individual or a group; professionals ethics, a guiding
philosophy; a consciousness of moral importance
(Merriam Webster Dictionary)

1.How do you think this is definition of ethics relates to

communication as a phenomenon?
2.How do you define communication based on this
definition?

These questions will be answered next meeting. Prepare

your answers as everyone will be sharing.
Next meeting activity:

Make a group of __ and bring the following:

• 1 White Cartolina
• 1 Pentel pen
• Coloring materials
REFERENCES

Wakat, Geraldine S., et. el., (2018) Purposive Communication, pp. 2-5

Mercado, Maria Christina, et.al., (2018) Purposive Communication Connecting to

the World, pp. 9-10

Caudilla, Jesus Perry L., et.al., (2019) Purposive Communication, pp. 11-17

https://courses.lumenlearning.com/publicspeakingprinciples/chapter/models-of-
communication/

https://www.communicationtheory.org/osgood-schramm-model-of-
communication/

https://www.businesstopia.net/communication/linear-model-communication

https://www.thinglink.com/scene/627233635358998529