GE 107

PURPOSIVE
COMMUNICATION
PRELIMS
MS. A. CALIXIHAN
 COMMUNICATION PROCESSES AND
PRINCIPLES
1. NATURE AND ELEMENTS OF
COMMUNICATION
2. VERBAL AND NON – VERBAL
COMMUNICATION
3. BARRIERS OF COMMUNICATION
4. THE COMMUNICATION PROCESS
 1. NATURE AND
ELEMENTS OF
COMMUNICATION
WHAT IS COMMUNICATION?
-IS A HUMAN ACT OF SENDING (VERBAL OR
NONVERBAL; ONLINE OR OFFLINE) AND RECEIVING
OF MESSAGES WHERE INTERPRETATIONS ARE
NORMALLY CONSTRUCTED IN THE PROCESS.

-IS A NATURAL ACTIVITY OF PEOPLE. WE ARE ALWAYS

ENGAGED IN ALL SORTS OF COMMUNICATION.
 STUDYING COMMUNICATION THEREFORE ENABLES
US TO HAVE A GOOD GRASP OF THIS UNAVOIDABLE
HUMAN ACTIVITY AND HOPEFULLY MAKES US GOOD
AND RESPONSIBLE PARTICIPANTS. BY BEING GOOD
PARTICIPANTS MEANS THAT AS SENDERS AND
RECEIVERS OF MESSAGES, A COMMON
UNDERSTANDING IS ACHIEVED, RESULTING IN A
SUCCESSFUL COMMUNICATION.
WHAT IS PURPOSIVE COMMUNICATION?

IT IS AN INTENTIONAL COMMUNICATION
THAT HAPPENS WITHIN THE BOUNDS OF
SPECIFIC CONTEXTS.
WHAT IS CONTEXT?
A. IT INCLUDES SETTINGS OR ENVIRONMENT.
EX: FAMILY, SCHOOL, WORKPLACE, RELIGIOUS
COMMUNITIES.
B. SOCIAL RELATIONS.
EX: FRIENDS,HUSBAND AND WIFE, PARENT AND
CHILD, COLLEAGUE/BOSS-SUBORDINAT IN THE
OFFICE.
WHAT IS CONTEXT?
C. SCENES WHICH INCLUDE PLACE, TIME AND
OCCASION
EX: BUSINESS MEETING, JOB INTERVIEW, SOCIAL
GATHERING – PARTIES, WEDDINGS, ETC.
D. CULTURE
EX: HISTORY, TRADITION, BELIEFS, NORMS, VALUES
IN SHORT…

PURPOSIVE COMMUNICATION IS A
COMMUNICATION APPLIED IN A SPECIFIC SETTING,
ENVIRONMENT, SCENE, SOCIAL RELATIONS AND
CULTURE.
COMMUNICATION AS A PROCESS
ACCORDING TO (OETZEL, 2009:11)

“COMMUNICATION IS A PROCESS WHERBY PEOPLE

CREATE AND TRANSMIT MEANING THROUGH THE
EXCHANGE OF VERBAL AND NON-VERBAL MESSAGES
IN A PARTICULAR CONTEXT.”
SINCE COMMUNICATION IS A PROCESS, IT
IS SOMETHING CONTINUOUS, BUT…

THERE ARE TIMES THAT WE TERMINATE OUR

COMMUNICATION WITH SOMEONE OR A GROUP WHEN
WE ALREADY LOSE THE PURPOSE OR GOAL IN
COMMUNICATING WITH THE PARTICIPANTS.
BASIC PRINCIPLES OF
COMMUNICATION
 SENDER
-THE SENDER OF THE MESSAGE IS A HIGHLY
IMPORTANT ELEMENT BEING THE SOURCE OF THE
IDEA.
-AS THE SENDER, IT IS EXPECTED THAT ONE
POSSESSES THE SKILLS REQUIRED IN TRANSMITTING
MESSAGES. THESE SKILLS COULD INCLUDE THE
ABILITY TO USE THE LANGUAGE THAT THE RECEIVER
UNDERSTANDS.
 SENDER
-THE SENDER’S CREDIBILITY IS OF GREAT IMPORTANCE
AS WELL. PEOPLE WILL MORE LIKELY REJECT A MESSAGE
IF THE SENDER IS PROVEN UNRELIABLE.

“THE MESSAGE WILL ONLY BE GOOD AND VALID AS

ITS SOURCE”
 DELIVERY
IS AN EQUALLY IMPORTANT SKILL THAT A SENDER
SHOULD BE ABLE TO EXHIBIT PROPERLY.
 DELIVERY
THIS INCLUDES:
1. GOOD VOICE PROJECTION
2. USE OF APPROPRIATE EYE CONTACT.
3. PROPER ARTICULATION OF WORDS.
4. EMPHASIS ON IMPORTANT WORDS.
 RECEIVER
-RECEIVERS OF MESSAGES MUST HAVE GOOD
LISTENING AND COMPREHENSION SKILLS.
-GOOD LISTENING SKILLS REQUIRES ONE TO FOCUS
ON WHAT IS CONVEYED AND AS MUCH AS POSSIBLE
ELIMINATE ALL POSSIBLE DISTRACTIONS OR NOISES
(PHYSICAL, ENVIRONMENTAL, PSYCHOLOGICAL,
EMOTIONAL)
 RECEIVER
-ALSO THE RECEIVER’S PREJUDICE COULD POSSIBLY
AFFECT ONE’S RECEPTIVENESS TOWARDS THE
MESSAGE.
EXAMPLE: IF A RECEIVER DISLIKES THE SENDER, THE
FORMER IS MORE LIKELY TO BE SKEPTICAL TOWARDS
WHATEVER MESSAGE THE LATTER RELAYS.

IT OS THEREFORE ADVISABLE TO LISTEN/READ

OBJECTIVELY AND SET ASIDE BIASES TO AVOID
ERRONEOUS INTERPRETATIONS.
 MESSAGE
◦FOR MESSAGES TO BE ACCURATELY UNDERSTOOD AND
POSITIVELY RECEIVED, THE 5 C’S IN COMMUNICATION
MAY BE FOLLOWED.
 5 C’S OF COMMUNICATION:
1. COURTESY
-USAGE OF POLITE WORDS AND TONES MEANS ONE
RESPECTS THE RECEIVER OF THE MESSAGE.
-TACT AND DIPLOMACY IN COMMUNICATION IS
ALWAYS APPRECIATED AND THIS APPROACH WILL
NORMALLY BEGET A POSITIVE REPLY.
 5 C’S OF COMMUNICATION:
1. COURTESY.
-USING POSITIVE WORDS INSTEAD OF NEGATIVE,
BEING CONSIDERATE OF THE FEELINGS OF THE
RECEIVER, SELECTING GENDER-FREE TERMS AND
RESPONDING PROMPTLY TO IMPORTANT MESSAGES
ARE WAYS TO DEMONSTRATE COURTESY.
 5 C’S OF COMMUNICATION:
2. CLARITY.
-INVOLVES CORRECT WORD USAGE, GRAMMAR,
PRONUNCIATION, SENTENCE CONSTRUCTION AND
DELIVERY.
MESSAGES WHICH ARE UNCLEAR OFTENTIMES DO
NOT ACHIEVE THEIR DESIRED EFFECT.
 5 C’S OF COMMUNICATION:
3. CONCISENESS.
-IS SAYING WHAT NEEDS TO BE SAID IN A FEW
WORDS AS POSSIBLE.
-LENGTHY MESSAGES CAN RESULT IN INFORMATION
OVERLOAD AND OVERWHELM LISTENERS/READERS
OF MESSAGES.
 5 C’S OF COMMUNICATION:
4. CONCRETENESS.
-THIS REFERS TO BEING SPECIFIC. TO DEMONSTRATE,
IT IS PROVIDING EXAMPLES WHENEVER NECESSARY
MAKES A MESSAGE MORE COMPREHENSIBLE.
 5 C’S OF COMMUNICATION:
5. COMPLETENESS.
-TO AVOID AMBIGUITY, MESSAGES SHOULD NOT
LEAVE OUT IMPORTANT DETAILS THAT A RECEIVER
EXPECTS TO KNOW SUCH AS THE ANSWERS TO THE:
WHAT, WHO, WHEN, WHERE, WHY AND HOW
QUESTIONS.
 FEEDBACK
-MESSAGES IN COMMUNICATION WILL ALWAYS HAVE
AN EFFECT ON THE RECEIVER.
-THERE ARE MESSAGES THAT TRIGGER POSITIVE AND
NEGATIVE REACTIONS DEPENDING ON THE KIND OF
MESSAGE RELAYED, HOW IT IS COMMUNICATED AND
HOW IT IS INTERPRETED
 FEEDBACK
-IT IS THEREFORE IMPORTANT TO KNOW THE
FEEDBACK OF OUR AUDIENCE/S (LISTENER/READER)
IN ORDER TO MAKE THE NECESSARY CLARIFICATIONS
AND REVISIONS OF OUR MESSAGES.
 CHANNELS
-THE 21ST CENTURY HAS INTRODUCED
COMMUNICATION TECHNOLOGIES SUCH AS: SMART
PHONES, TABLETS,COMPUTERS ETC.) AS POPULAR
CHANNELS IN ADDITION TO THE OLDER FORMS SUCH
AS: TRADITIONAL TELEPHONE, RADIO, TELEVISION
AND PRINTED TEXTS (BOOKS, NEWSPAPERS,
MAGAZINES, JOURNALS, POSTERS, ETC.
 CHANNELS
-THE CHOICE OF A CHANNEL MAY DEPEND ON:

1. AVAILABILITY
2. PRACTICALITY
3. ITS IMPACT ON THE RECEIVER
 “LACK OF COMMUNICATION RUINS
EVERYTHING BECAUSE INSTEAD OF
KNOWING HOW THE OTHER PERSON IS
FEELING, WE JUST ASSUME.”
ACTIVITY #1: GIVE YOUR OWN
INTERPRETATION/OPINION ABOUT THE STATEMENT
ABOVE.
 APPLICATION OF THE 5
C'S IN COMMUNICATION
ACTIVITY #2