Marketing

Project
Company & Product Launch
By
Khalid Jan
Anam Saghir
Naveed Yousaf
Jahanzaib Nasir
Mohsin Mumtaz
Muhammad Ashan Moin
Muhammad Shabahat Ali
ELECTROVA
So Here is the Solution!!!
 Product Break Bread!!!

Product
Break Bread
Overview

• Non sticky Pan

• Small Oven
• Tea Coffee maker
• Juicer
• Egg boiler
• Apple peeler
Its our Identification!!! Logo
 Mission
To Bring Easiness, Comfort And
Best Customer Experience

Vision
To Be Company That Sense And
Shape Your Need
Product Structure
Consumer Need

• Break fast is the most important meal of our routine.

• People Tend to skip it not because they don’t feel to have it but
instead they are facing:
Why Some One Should
Bye it..

What's Different & Good about it

Because It’s Worth It

• It's Convenient Applicant. Value

• Time Saving.
• Be real
• It's Easy to Use.
• If its to be its up to us
• Can Be use in any purpose.
• Committed in heart and mind
• One of the major kitchen tool
• What we do, we do it well
Product Level
•Core Product
•Basic Product
•Expected Product
•Augmented Product
•Potential product
 Analysis

Internal Analysis
• Employees
• Clients
• Stake Holder
Pest Analysis
Porters Five Forces For Analysis
Competitor Analysis

1)Dawlance

2)Haier

3)Annex

4)Kenwood

5)WestPoint
 Pricing:

We have a fixed cost of 1 crore. We expect 10 thousand units’ sales. The variable cost per unit
is 3500 which include freight charges, manufacturing cost, direct material, factory overhead
and labour cost. The total cost per unit following below

𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡
𝑉𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝐶𝑜𝑠𝑡 + = 𝑈𝑛𝑖𝑡 𝐶𝑜𝑠𝑡
𝑈𝑛𝑖𝑡 𝑆𝑎𝑙𝑒𝑠

10000000
3500 + = 4500
10000
Suppose we do not want to merely break-even but want to 30% mark-up on sales. Our product’s
mark-up price is.

𝑈𝑛𝑖𝑡 𝐶𝑜𝑠𝑡
𝑀𝑎𝑟𝑘𝑢𝑝 𝑃𝑟𝑖𝑐𝑒 =
1 − 𝐷𝑒𝑠𝑖𝑟𝑒𝑑 𝑅𝑒𝑡𝑢𝑟𝑛 𝑜𝑛 𝑆𝑎𝑙𝑒

4500
= = 6430
1 − 30%

So, we sell our product at the price of 6430 rupees to wholesalers or retailers to earn 30% mark-
up on our sales
Break-Even analysis:

We have decided to set our prices to wholesalers at 6430 rupees. At that price what
sales level will be needed for us to break-even or make profit on our product. We
calculate our break-even volume through following formula

𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡
𝐵𝑟𝑒𝑎𝑘 − 𝐸𝑣𝑒𝑛 𝑉𝑜𝑙𝑢𝑚𝑒 =
𝑃𝑟𝑖𝑐𝑒 − 𝑈𝑛𝑖𝑡 𝑉𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝐶𝑜𝑠𝑡

10000000
𝐵𝑟𝑒𝑎𝑘 − 𝐸𝑣𝑒𝑛 𝑣𝑜𝑙𝑢𝑚𝑒 = = 3413 𝑢𝑛𝑖𝑡𝑠
6430 − 3500

Thus, at given cost and pricing structure, we will break-even at 3413 units.
 Financial and Marketing Objectives

Initial investment
Fixed Cost
 Marketing Strategy

• Electrova’s market strategy is based

on building brand equity.
• The first method will be through
strategically placed advertisements.
The places used for advertisements
will be the electronic media, print
media billboards and pamphlets in
all big cities of Pakistan.
• The other form of advertising will be
using "grassroots" methods where
customers will be given a chance at
the retailer outlets to try the product
by themselves and all their questions
will be answered if any.
 Brand Positioning

• Point of
Difference
• Point of Parity
Market

Segmentation Target Market

• Gender • Hosteled students
• Social class • Working Men
• Income • Working Women
• Occupation
• Age
• Family size
 Marketing Mix

Product
Break Bread
Colour :Black
Voltage:160-220V
Coffee Maker(4 Cups),Frying Pan, Toaster
Oven
With 15 Min Timer
With Non-stick Coating Frying Pan
With Removable Crumb Tray
Place

We will Use Channel From

Business to Consumer

Wholesaler Retailer Consumer

Whole Seller Online Store To Consumer

 Promotion.. Speak it Out
• Food Magazines
• Mag Magazines
• Newspapers
• TV Food shows
• TV Advertisement
• Flyers
• Seminars
Flyers
Poster
SWOT Analysis
 Story Board
Scene Dialogue

1 (In office one lady employee to another): why you are late every day.

2 2nd lady: You know that traffic jams and especially it takes time for making breakfast for kids.

Story board
3 1st lady: I also use to make breakfast for my kids like juice, tea, fry egg, and sandwich in just ten minutes.

4 2nd lady: then how you manage to come office at time

5 1st lady: don’t you know about ELECTROVA’s breakbread?

6 2nd lady: No

7 1st lady: it’s a 6 in 1 breakfast maker that makes breakfast in 10

Minutes for me, my hubby and for my kids.

8 2nd lady: OMG I really don’t know about it. Now I will buy it today and will never be late again

9 BreakBread “ grab on ease”

Product Packing
Findings
The total numbers of 50 questionnaires were distributed among the people of
Islamabad. They have different gender, age, occupation, and marital status
which have been stated below with help of table.
Age and Gender
Number of People

16 18
20
7 5 4
0
20-25 26-30 31-35 36-40 41-45
Age Group

Series1 Linear (Series1)

40

35

30
Number of People

25

20

15 Series1

10

0
Male Female
Gender
 Status

20%

single
married

80%

Need recognition
80% people said that they want 5 in 1 breakfast maker. 12% people said they don’t want and 8% people
said they don’t know
Chart Title

12%
8%
Yes
Don’t Know
No

80%