Group 1

Aakriti Mishra
Ankush Birla
Gaurav Khatri
Monal Dey
Surbhi Sabharwal
Table of
contents

1. Problem B
2. L
Existing Solution
O
3. Competition
O
4. Our Concept
M
5. Industry Analysis
Problem
Problem Statement: Introducing an energy drink for the millennials that offers a great
taste with nutrition.
Need Gap: Our product will fulfill the needs of the consumer who due to their hectic
schedule requires energy drinks which have a great taste and do not affect their health.

The existing drinks are either very high on calories or comes with a taste that is not
preferred by all.

• Social aspect Indirect

• Target Market Everyone
 Energy Drinks: Red Bull, Monster, Energize

Issue: Taste Preference

High on Calories (Approx 120)

Existing 2. Non- Alcoholic Beer: Budwiser, CarlBerg, KingFisher

Solution Issue: High on calories (60 calories)

Taste Issue

3. Soft Drinks: Pepsi, Coke, Thumbs Up

Issue: Unhealthy (140 Calories)

 Rivalry
HIGH
• Threat of entrants Industr
•
•
LOW
Buyer Power y
•
•
MEDIUM
Threat of Substitute Analysi
•
•
HIGH
Bargaining power of supplier s
• LOW
Ready.
Steady.
RUSH!