A specialized agency of the United Nations Based in Madrid, Spain Members: 154 countries, 7 territories and over 400 Affiliate Members Affiliate members: Intergovernmental technical body which deals with all aspects of tourism. ROLE OF UNWTO IN WORLD’S TOURISM INDUSTRY
1. Most widely recognized organization in tourism
2. Serves as a global forum for tourism policy issues 3. Produces statistics and market research 4. Provide development assistance to Member States 5. Organizes special projects and conferences ROLE OF UNWTO IN WORLD’S TOURISM INDUSTRY (CON’T):
6. Supports tourism education and training
7. Promotes sustainable and responsible tourism Global Code of Ethics for Tourism : sets a frame of reference for the responsible and sustainable development of world tourism Climate Change Poverty Reduction Cultural, Social & Ethical Aspects Protect Children 2. WORLD TRAVEL AND TOURISM COUNCIL
• Established in year 1990
• A private sector industry association • Members: Chief Executives of over 100 Travel and Tourism Companies • Serves as a global forum for business leaders in the Travel & Tourism industry • Aim: To raise awareness of Travel & Tourism as 1 of the world's largest industries, employing approximately 235 million people and generating over 9.2 percent of world GDP (Gross Domestic Products). Some goals of WTTC are: 1. Work with governments to make tourism a strategic economic development and employment priority. 2. Move toward open and competitive markets. 3. Pursue sustainable development. 4. Eliminate barriers to growth in the industry (example). ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMENT • Established in year 1961 • Based in Paris, France • 32 member countries • Brings together countries committed to democracy and the market economy to:
Support sustainable economic growth
Boost employment Raise living standards Maintain financial stability Assist other countries' economic development Contribute to growth in world trade REGIONAL INTERNATIONAL ORGANIZATIONS
• Pacific Asia Travel Association (PATA)
a non-profit travel trade association Serves government tourist offices, airlines, hotels and other travel-related companies throughout the Pacific Asia region Dedicated to building responsible development for the travel & tourism industry Pacific Asia region Based in Bangkok, Thailand NATIONAL TOURISM ORGANIZATIONS
• Most countries today have developed National Tourism
Organizations (NTO) • NTO is to serve national goals and to carry out public policy in tourism • Roles, function and structures vary. The extent of NTO activities will reflect the role given by its government The extend of government intervention in tourism is often reflected in the role that an NTO undertakes.
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