UNDERSTANDING CULTURE

OF GLOBAL
COMMUNICATION
Cultural aspects of communication
 CULTURE VERSUS GLOBAL
COMMUNICATION
 By global communication the main emphasis is
stressed on the global aspects which facilitate
exchange of cultural norms, ideas and traditions
from one society to another.
 In the first place, we shall discuss the influence
of global communication towards culture.
 Secondly, how the culture influences the global
communication.
The Influence of Global Communication towards
Culture
Global communication through internet services, and social media such as whatsapp,
facebook, Imo, Instangram and Twitter etc., have both positively and negatively
influenced today’s understanding of culture.
 Starting with positive side through internet services and social media now the
diversified world has become a global village. Therefore, there is interconnection
between people of different cultures.
 For instance, being in Tanzania you can follow what is happening in USA or Britain.
This shows the greatness of global communication.
 More over, through global communication there is inter-exchange of cultural norms
and traditions among people. For example, film industry and entertainment industry
via movies and music have enabled us to learn from other cultures.
 Also, global communication has led to negative impact towards culture. For instance,
some weak cultures have lost their greatness and identity due to the emergence of
strong cultures.
 Taking an example of human trafficking, as per report of the United Nations in the
year 1999 stated that “between 700,000 and 2 million women and children worldwide
are trafficked every year.
The influence of Culture on Global Communication
 Primarily, culture is aspect of life. Thus culture constitutes all domains
of life. That is to say culture influences global communication.
 Firstly, culture enables people to have social interaction in the society.
Today, tools of global communication like social media, mass media
and internet have given a room for enhancing these social relations as
embedded in culture.
 For example, whatsapp communication and facebook are clear
indicators of social interaction as an essential element of culture.
 Secondly, culture influences global communication in terms of human
creativity. Since, any culture involves people. These people are
creative. Thus, through their creativity they innovate and invent new
gadgets.
 Conclusively, we cannot talk of global communication without referring
to the culture which grooms creativity among people in the society.