Procter & Gamble Co.

Type Public (NYSE: PG)

Founded 1837
One Procter & Gamble
Size Headquarters Plaza, Cincinnati, Ohio,
USA 45202
A. G. Lafley, Chairman
Key people
and CEO
Industry Consumer goods
v US$83.503 billion
Revenue
(2008)
v US$12.075 billion
Net income
(2008)
Employees 138,000
h


m Our goal was to become the finest
global consumer goods company
operating locally in Pakistan
m The company presently employs
more than 300 people, 99 percent
of which are Pakistanis and
creates more than 4,000 jobs
indirectly in Pakistan
m All this makes P&G a more locally
focused company
_ Our Purpose unifies us in a common cause and growth strategy of
improving more consumers· lives in small but meaningful ways each
day.

_ Our Values reflect the behaviors that shape the tone of how we work
with each other and with our partners.

_ Our Principles articulate P&G·s unique approach to conducting work

every day.

_ Our purpose is to improve the lives of the world·s consumers

everyday?

V
h  

 CONTD«««

_ Èe always try to do the right thing.

_ Èe are honest and straightforward with each other.

_ Èe operate within the letter and spirit of the law.

_ Èe uphold the values and principles of P&G in every action and

decision.

_ Èe are data-based and intellectually honest in advocating proposals,

including recognizing risks.

Today, Proctor & Gamble is the second largest FMCG company in India
after Hindustan Lever Limited.
j
 
  







 










  








  


?



?

 

Our single, unifying growth strategy is tightly linked to our Purpose: ´Èe
will grow by touching and improving the lives of more consumers in
more parts of the world«more completely.µ
V
 


 



  






 ! ,, the main benefit of the product is to care hair
 ! 
from outer atmosphere, to protect hair.
hair.

  

" to give solution like shampoo etc
etc.. which helps
customers for protection of their hair
hair..



,, Smooth & Silky for straighter hair, Volume &
#



Fullness for thicker hair, Balanced Clean for shinier hair,
Lively Clean for livelier hair and Anti Anti--Dandruff for
dandruff--free hair
dandruff hair..



,, Pantene unveiled the launch of the Shine
 



Morning to Night campaign that helps consumers get long
lasting hair shine with regular use of Pantene
Pantene..



,, it may be that which is when used it will

   


give fragrance for long last,will make hair dust free for
long period
period..
$

_    $

!%&'  ()**
()**


 


$&

 


_   $ &
_  &

 

_ V 

 
!
$

!
$

  $

   
 &

V

Ä

Ä 
  
_  +
 
 &
_ (" 
&

 


_    
 



!
+
 
!



 
,  
#
! &

 #

 # 

_  # 




_ 
 #



_ 

 
_ - 
 +
_ 

_ .
 



_ /0 
&


 # 


_ 
!  &
 STRENGTH

THREATS SÈOT ÈEAKNESESS

ANALYSIS

OPPORTUNITIES
1V   V( 
V.::
  V( 
V.

_ Leading Market Position

_ Diversified and innovative product Portfolio

_ Strong Finances in past years

_ Diversified products

_ Global business services

_ High quality products

1V   ::
  1$ 

_uality control Problem

_Decreased Revenues in their Northeast Asian Market
_Less Advertisement
_High Prices
_NO campaign for introducing the products
1V  
  
  

_ Expand market to other countries

_ Demographic trends across the world

_ Reconsider target market

_ Buy shares to increase assets

_ Lancuh competitive products

1V  
  V

_ Competitors

_ Rising cost of energy prices

_ Economic slowdown in the US and Euro zone

_ Price competition in family care and coffee categories

_ Rising commodity price and media fragmentation

_ Government regulation

_ Cultural values