OPPORTUNITIES,

CHALLENGES, AND POWER OF

MEDIA AND INFORMATION
OBJECTIVES:
•1. Identify the Opportunities, Challenges, and
Power of Media and Information;
•2. Identify the Media and Information in the
Economy, Education, Social, and Politics; and
•3. Identify the Threats, Risks, Abuses, and Misuses
of Media and Information.
OPPORTUNITIES OF MEDIA AND INFORMATION

•Print Media
•Broadcast Media
•Online Media
PRINT MEDIA Magazines,
newspapers,
flyers,
scholarly
journals and
other
materials that
are physically
printed on
paper.
BROADCAST MEDIA
Broadcast media
refers to mass media
outlets such as
television, and radio
stations.
ONLINE MEDIA
Includes software,
digital images, digital
video, video game,
web pages, and
websites, social media
such as MP3 , and
electronic books.
 SOME OPPORTUNITIES IN MEDIA AND
INFORMATION

• Print Publications –
refers to any printed
copies (Newspapers,
magazines, etc.)
* JOURNALS –
MAGAZINE THAT DEALS
WITH A SPECIALIZED
SUBJECT.
• News Wire Services
– journalists
established to supply
news reports to
organization.
• Broadcasts –
distribution of audio
or video content to a
dispersed audience.
• Online Media –
communication
technologies that use
internet.
• Newsletters –
printed or electronic
report containing
news concerning of
the activities of a
business or an
organization.
• Freelancers – writers,
web designers, TV
presenters, radio
producers who doesn’t
work for the company
full-time, also hired by
different companies
for certain jobs.
CHALLENGES OF MEDIA AND INFORMATION

• Media Industry appears to be more concerned in

deciding what is the best agency, sales team, and
advertisers. Industry faces many challenges and
issues driven by economy, technology, and increased
difficulty of the category.
 CHALLENGES OF MEDIA AND INFORMATION
• Audience Measurement
• Business Costs
• Limited Scope
• Disconnect and Miscommunication
• Keeping Up to Date
 POWER OF MEDIA AND INFORMATION

• Media informs people in general.

• Gives information
• Create political ideas
• Helps shape the public policy
agendas and priorities
• Organize social action groups.
• Play a role of political
accountability,
• Watching public
officials and institutions
and challenge them via
reports
• Interviews
• Debates
• Direct Political Actor;
• Press reveals the
government’s plans that
impact on the political
scene.
• Play an accountability role concerning the private sector
and the non-governmental organization, reporting their
every actions in the news and making sure that they do not
harm the public.
MEDIA AND INFORMATION IN:

1. Economy
-Media economics are the economic polices and
practices of media companies and disciplines
including news industry, journalism, mobile
communication, internet and public relations.
2. Education
-Mass media are the educational medium for the
mass media. Mankind gets a great deal of
information from the widespread mass media
newspaper, tv and social medias.
3. Social
-Social media in general include all the means of mass
communication that are used by the public in general
to interact with the rest of the society. Social media are
playing a great role in integrating the world as we
know
4. Politics
-Social media platforms provide new ways to
encourage citizen’s engagement in political life
where elections and electoral campaigns have a
central role
 THREATS OF MEDIA AND
INFORMATION
• Costumer Scams
• Watering Hole Phishing & Malware
• Information Leakage
• Hashtag/Traffic Hijacking
• Account Takeover
 RISK OF MEDIA AND
INFORMATION
• Anything you do can be seen by other people
• Keep the negativity to yourself
• Don’t post sexual, religious, political and
graphic material
• Never fight with anyone on social networking
sites
 ABUSES OF MEDIA AND
INFORMATION
•Other people using social networks to
abuse, such as hacking, scamming,
and cyber bullying. They use different
account or fake account to hide
themselves.
 MISUSE OF MEDIA AND
INFORMATION
Defamation- people use social networks to express
their anger and defame other people which
can lower the victim’s reputation.

False and Unreliable Information- Sharing false

information through social networks.