Drivers of Internationalization
Success in Australia
Ola's performance outside India i.e.
Australia has been phenomenal till now.
Company has been able to attract
customers and driver-partners despite
competitors which indicates that the firm
has been able to establish its niche.
Ola
Ability to Meet Demand
Ola’s success rides on its ability to meet
the demand. Ride sharing is all about
rapid scaling up. If cabs are not available
or there is significant delay because of
low supply, consumers will stay away.
Cost Efficient
Considering the ambiguity in consumer
prices before Brexit, UK is expected to
witness sensitivity soon after this takes
place. This again would become an
advantage for Ola has ample amount of
experience of dealing with price
sensitive customers.
Proven Track Record
Being the flag bearer Uber clearly has a
monopolistic position. But a relatively
new entrant in the global market, Ola as
an organization can attain a greater
market share once it proves itself in few
developed markets.
 Challenges
Differentiation
In most of the targeted markets there are
existing players offering quality services.

Safety Concerns
Ola says that it is committed to raising
safety standards in the UK's private hire
industry from the get go, unlike Uber.
Strict Regulation Abroad
Shorter licenses spanning months, not
years, strict conditions have become the
norm for ride-hailing companies.
Competition
Ola is not in a position to compete
globally yet since many other companies
like Taxify are scaling up pretty fast.
Limited Reach
Ola is currently servicing only in major
cities in Australia and that its availability
in the suburbs is still low. Consumers
want access in all areas and restrictive
options will not inspire them to move
away from their existing preference.