CIEDELLE PIOL-SALAZAR

RATIONALE
 Strategic Management
Process; If you do not know
where you are going,
 Formulation,
Implementation and
then any road will lead
Evaluation activities; you there
 Benefits of good
strategic management.
 Strategic Management is an art and science of
formulating, implementing and evaluating cross
functional decisions that enable an organization
to achieve its objectives.

Strategic Management vs. Strategic

Planning
Environmental
Scanning

is a process of
collecting,
scrutinizing, and
providing
information for Internal vs. External
strategic purposes.
Analysis
 Technological Skills,
- trength Management Marketing,
Production, Research & Dev’t

Employee’s skills, low

- eaknesses customer retention, poor
management

Passage of law, natural

- pportunities catastrophe

Unfavorable change in
- hreats government policies, declining
value of dollar, new product
competition,
- It is a process of choosing the most appropriate course
of action for the realization of organizational goals and
objectives thereby achieving the organizational vision.

STEPS:
1. SETTING ORGANIZATION’S OBJECTIVES
2. EVALUATING THE ORGANIZATIONAL
ENVIRONMENT
3. SETTING QUANTITATIVE TARGETS-
4. AIMING IN COTECT WITH THE DIVISIONAL
PLANS
5. PERFORMANCE ANALYSIS- CHOICE OF
STRATEGY
As business becomes
more competitive, and
there are rapid
changes in the
external environment,
information from
external environment
adds crucial elements
to the effectives of
long-term plans.
 EXCELLENTLY FORMULATED
STRATEGIES WILL FAIL IF THEY ARE
NOT PROPERLY IMPLEMENTED.
- An action stage in strategic management.
- An organizational control system is
required. The system equips the
managers with motivational incentives for
employees as
well as feedback
on employees and
organizational
performance.
FUNDAMENTAL STRATEGY
EVALUATION ACTIVITIES:

> Reviewing external and

internal factors that are the
bases for current strategies;
> Measuring performance;
> Taking corrective actions.
Thank You for listening!