Naksh

The Premium ethnic

wear collection for
children

Presented by Group 3
B020 Rishabh Gupta
B046 Mansi Pant
G018 Arjun Gandotra
G030 Ashay Kamble
G031 Shruti Kanitkar
G033 Siddhant Khajanchi
G056 Amit Sinha
 Naksh
What is our value proposition ?

One-stop shop to dress-up your child in the Indian

way

Stylish ethnic wear for all your Indian celebrations

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 Naksh
What is our Target Group?

Mothers with Children of age (4-12 years)

Place of Residence: Tier-1 Metro Cities

Income: High Income Group -NCCS

A1

Behavior: Fashion Conscious

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Who are our Competitors?

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What is our assortment plan?
Apparel Accessories
60 %
Categories Kurtas/ Tunics Jewellery
Tops Footwear
Skirts Handbags
Apparel Bottoms

D
Dupattas
• Individual Pieces: 35 % Indo-western
• Co-ord sets: 65% Suits
E Lehanga-Odhni
40 %

Accessories
P Apparel Accessories

• Jewelry: 40% T Kurta Ethnic Mala

• Footwear: 40% Bottoms Brooch
• Handbags: 20% H Jackets
Indo-western
Footwear
Safa
Sherwani sets
Kurta Sets
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 Naksh
What is our Store Layout?
C F
H Accessories Indo-Western Kurtas & Jackets Footwear Kurtas Sets Sherwani Sets A
E
C
C
K A
Newly Newly
arrived arrived D
O
U (Prominent (Prominent E
T displays) displays)

P
H INDIVIDUALS SETS
O
T Entrance/
DISPLAY DISPLAY TRANSITION
O Exit
ZONE
B
O INDIVIDUALS SETS
O
T
H Newly
arrived
Newly F
Handbags (Prominent
arrived A
(Prominent
displays) C
displays)
A
Bottoms, Lehanga &
Tops & Kurta Footwear Matched sets Matched sets D
Jewellery Dupattas
E
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 Naksh
How will we create an experience aided by innovation

Trial on Order
RFID based Photo Booth
fitting rooms

Fast Checkout
Counters
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How will we position our specialty store?

Naksh
One-stop shop to dress-up your child in the Indian way

Brand Promise Brand Perception Brand Values

Culture at a bedrock
Mothers recall Naksh
Tradition with Style when looking for ethnic Kids dont follow, they
wear for their kids imitate

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 Naksh
Go-to-market Strategy

What (are we selling) : Ethnic Wear

Customers: Mothers with Children of age (4-12

Who (are we selling to) : years)
Consumers: Kids , 4-12 years

How (will we sell): Retail Store + Online (Myntra Exclusive)

• TV and Print Ads

Where (will we promote) • Social Media
• OOH
• High Profile School
events

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 Naksh
Catchment Area
• Density High
• Accessibility High
• Affluence Mid-
High Metro
• Parking High Station
• Competition High

Main
Market

Wave
DLF Mall
Film GIP
City

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 Naksh

Thank You.