Principles of

Effective
Communication
& Ethical
Considerations
in Comm

Purposive Communication
Effective
Communication is
important in those who
wield power:

It is effective communication which elects men to the nation’s offices, and it is

effective communication which enable men to exercise control over the
direction and activity of the government and to incorporate certain opinions
and preferences in the policies and laws of the land.
Herbert E. Alexander
Pioneer in the campaign finance field

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Communication must
meet certain standards
for effective
communication to take
place. 9 Principles of Effective
Communication
Michael Osborn

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 The 9 C’s of Effective Communication

CLARITY

• Speech is
understandable

• Avoid jargon, cliché,

euphemisms and
doublespeak languages

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The 9 C’s of Effective Communication

CONCRETENESS

• Reduces
misunderstanding

• Support messages
with facts

• Avoid abstract words

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The 9 C’s of Effective Communication

COURTESY

• Builds goodwill

• Being polite in
approach and
manner of
addressing an
individual

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The 9 C’s of Effective Communication

CORRECTNESS

• Avoid grammatical
errors

• Misuse of language
can damage
credibility

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The 9 C’s of Effective Communication

CONSIDERATION

• Sender of message
considers receiver’s
profession,
education, race,
ethnicity, hobbies,
interests, passions,
advocacies and age

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The 9 C’s of Effective Communication

CONCISENESS CULTURAL
CREATIVITY CAPTIVATING
SENSITIVITY
• Be simple and
• Ability to craft • Consider diversity • Make messages
direct
interesting in culture, interesting to
messages in terms • Avoid lengthy lifestyle, race, and command
of sentence expressions and gender equality. attention and get
structure and words that better responses.
word choice confuse the
recipient of the
message
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 Consider the
result of
Respect Audience communication Value truth

Ethical Considerations
in Communication Use info correctly
Do not falsify
information
ETHICS: a branch of philosophy focusing on
issues of right and wrong in human affairs.

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 Write a CREDO as a future
professional in your chosen
field. It should focus on the
importance communication
and of communicating
effectively.

Guidelines:
- 200 words (no more, no less)
CLASS TASK - Due: August 19
- To be passed via Edmodo

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A personal credo should be
clear and specific. When you
read it, it should provide you
with a stronger sense of self
and a stronger sense of
purpose

Personal Credo

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Draft a written statement that expresses, from your heart,
what you stand for. You may use straightforward language or
you may choose to be poetic. Your credo statement may simply
be a list of what you believe and value, it may be a quotation
of someone else's words, or it may be a combination of things.
Your credo should be written in a way that is meaningful to
YOU.

The simplest way to begin is by completing the following:

"I believe . . . " or "I am committed to . . . "

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“JOIN” CLASS CODE: SIGN UP FOR EDMODO
ybx2d7
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Thank
You