12B105 MANAGERIAL

COMMUNICATION
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 UNIT - I
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INTRODUCTION AND FOUNDATIONS OF COMMUNICATION

Communication – Meaning, Significance for Management – Role of

Communication in Business –
Forms of Communication - Communication in Organizational Settings –
Internal and External Communication –
Choice of Vocabulary – Cohesive and Cohesion – Paragraph Writing
 Communication-definition
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 It is an interchange of thoughts, opinions or

information through speech, writings or signs.
 The word communication originates from the Latin
word “Communis” means common.
 It is an important aspect of human behaviour and
symbolizes human beings ability to convey opinions,
feelings, information and ideas to others through
words, body language or signs.
 Classification of Communication
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 Based on the number of persons:

1. Intra personal Communication
2. Inter personal Communication
3. Group Communication
4. Mass Communication
 Based on the medium
1. Verbal Communication
2. Non verbal Communication
 Nature of Communication
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 It is a process
 It is meaning based
 It could be intentional and unintentional
 A two way traffic
 It needs proper understanding
 It is a dynamic process
 It involves interaction
 It is a social process
 Process of Communication
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 It is a two way process in which there is an exchange

of ideas, opinion, feelings and others through words,
body language or signs.
 Elements of Communication process
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 Sender/Speaker
 Receiver/Listener
 Message
 Medium
 Feedback
Communication Process
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 Working of the process of Communication
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 The sender, according to his ideas, intention, selects

a message.
 He then encodes the message.
 After encoding the message, he transmits it to the
receiver through a medium- be it oral verbal or non-
verbal.
 As soon as the message reaches the receiver, he
decodes it and gives an internal response to the
perceived message.
 Then he gives feedback.
 Objectives of Communication
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 To inform
 To persuade
 To educate
 To train
 To motivate
 To integrate
 To entertain
 Forms of Communication
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communication

Verbal Non-verbal

Oral written
 Verbal Communication
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 This entails communicating with words, which may

be written or spoken. Verbal communication consists
of speaking, listening, writing, reading and thinking.
It may be further classified as Oral or Written
communication.
 Oral Communication
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 Anything that is expressed through mouth is referred

to as Oral Communication.

Characteristics:
1.Instantaneous 2 way process
2.Day to day language
3.Presence of sender and receiver
4.It cannot be erased.
 Methods of Oral Communication
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 Among individuals
Face to face conversation
Interviews
Telephone conversations
Grapevine
 Among groups
meetings
Lecture/Speech
Presentations
Conference
Seminars
Workshops
Negotiations
 Oral Communication Advantages
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 Immediate feedback
 Allows to measure effectiveness immediately
 Time savings
 Economical
 Only way to communicate during emergency
 Oral Communication-Disadvantages
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 Lack of documentation
 No legal validity
 Possibility of misunderstanding
 Unsuitable for long time
 Not effective when the target group is spread out
 Affected by technical fault, seating arrangement etc.,
 Written Communication
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 When the message is expressed through written language

symbols, it is written communication.

Characteristics:
1.Most formal type of communication
2.Used for documentation
3. Presence of sender and receiver is not necessary at
the same time
4. Used for circulation of information
5. Time factor
 Methods of Written Communication
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 Letters
 Memo
 Notices
 Circulars
 Handbooks
 Manuals
 Quotations
 Forms
 agenda
 Written Communication-Advantages
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 Ready reference
 Mass access
 Suitable for distance communication
 Accurate
 Permanent in nature
 Permits substitution and revision
 Written Communication-Disadvantages
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 Limited to literate world

 Time consuming
 Lot of paper works
 Costly
 No immediate clarification
 No immediate feedback
 Choice of Vocabulary
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 For the language to be effective, an important

prerequisite is abundant vocabulary or work power.
Words are the essence of written communication.

 English language has multifarious connotations

and uses. A good writer must build up his word
power in such a way that words of all kinds are on
top in memory or as an alternative, the writer has
ready access to sources like thesaurus.
 Communication in Organizational settings
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 Internal Communication

Oral
1. Telephone
2. Intercom
3. Messages
4. Face-to-face discussion
5. Presentation
6. Meeting/Conference
Written
1. Memo
2. Minutes
3. Forms/Questionnaires
4. Report
5. Fax
6. Notices
 Communication in Organizational setting-
contd.,
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 External Communication
Oral
1. Telephone
2. Video conference
3. Conversation
4. Meeting
5. Presentation
Written
1. Internet
2. Letter
3. Fax
4. Invitation
5. Press release
6. Leaflet/Brochures
7. Graph/Chart