BAJAJ AUTO LTD.

WHEN IT STARTED AND HOW IT INVOLVED

THROUGH HIGHLIGHTING VARIOUS CHANGE ?
• It started on 29 November 1945.
• Founded by Jamnalal bajaj in rajasthan.
• It started as M/S Bachraj Trading Corporation Private Limited.
• It started off by selling imported two- and three-wheelers in India.
• In 1959, it obtained a license from the Government of India to manufacture two-
wheelers and three-wheelers.
• It also obtained licenses form Piaggio to manufacture vaspa brand scooter in india and
started making vaspa 150 scooter.
• It became a public ltd. Company in 1960.
• In 1970 it rolled out its 1,00,000th vehicle and In 1977, it sold 1,00,000 vehicles in a
financial year.

• In 1985, it started producing at Waluj near Aurangabad and In 1986, it sold 500,000
vehicles in a financial year and launched motorcycles.
• In 1995 it rolled out 10th million vechicle in production and sold 1million in a year.
• With the launch of motorcycles in 1986, the company has changed its image from a
scooter manufacturer to a two-wheeler manufacturer.
• In 2017 it was announced that Bajaj Auto and Triumph Motorcycles Ltd. would form an
alliance to build mid-capacity motorcycles.
PRODUCTS AND SERVICES

(a) Motocycles
1. Platina
2. Discover
3. Pulsar
4. Avengers
5. Dominar
6. CT-100
(b) Three Wheelers.

(c) Low Cost Cars. In 2010, Bajaj Auto announced cooperation with Renault and Nissan
Motor to develop low cost car.
CEO NAME

• Chairman of Bajaj Auto Ltd. Is Rahul Bajaj.

• CEO of Bajaj Auto is Rajeev Bajaj.

VISSON AND MISSION

• To attain world class Excellency by demonstrating value added products to customer.

• Brand Identity.
• Brand value.

• Mission
• Focus on value based manufacturing.
• Pollution free and safe environment.
• Total elimination of wastes.
OBJECTIVE

• To cater the market of transportation by producing two wheeler and three wheelers
vehicles.
• BAL has been producing the catalogue products cater to the changing market
requirement. Based on the customers feedback improvement are being made continusoly
in the existing products.
THREATS

• The competition cathes any new innovation in the time.

• Threat of cheap imposed motorcycle from china.
• Margins gating squeered from both the direction.(price as well as cost).
OPPERTUNITIES

• Double digit growth in the three wheeler market.

• Untapped market j180cc in motorcycle.
• More maturity and monument traders higer end motorcycles.
• The growing gearless trendy scooter and scooterate market.
TWO STRATEGIES

1. Market where BAL needs to create new products.

2. Market where BAL needs to enter with existing products and probably with a good
distributor or a production.
3. Market where BAL need to distributor through CKD or CBU route.
CBU -Completely built up mean the car is completely important to india from the country
of origin.
CKD - Completely knocked Down mean that the certain part of the car are shipped to
the country of sale. Where they will be assembeled to form a complete car.