IT TRENDS, ISSUES,

AND CHALLENGES
(& Its Impact on Various
Fields)
GROUP 6

SEÑOR, ZABALA, ROMO, SONGAHID, ROBLE R., ROBLE F., PUNO

 Let us start by considering the Human Genome Project. What started
out many years ago as a mapping expedition has today taken on
broad and deep dimensions. The ultimate impact of human
genomics on Science, Medicine, Culture, Society, and Politics is still
unfolding and accelerating.
 According to EDUCAUSE, the 2019 Top 10 IT Issues reveal that after a decade
of preparing (2009 - 2019), IT leaders are eager to use data and technology
to address our mission of student success. This is a new era of technology is
ushering in myriad opportunities to apply data that supports and advances
our higher education mission. This threshold is similar to the one science stood
on in the late 20th century: the prospect of employing technology to put
genetic information to use meaningfully and ethically. Much in the same
way, higher education must first "sequence" the data before we can apply it
with any reliability or precision. And so we dub the 2019 Top 10 IT Issues the
Student Genome Project.
The 10 issues cluster into three themes, which are: 1)
Empowered Students; 2) Trusted Data; and 3) 21st-
Century Business Strategies.
EMPOWERED STUDENTS
 The first theme is “Empowered Students”. In the drive to improve
student outcomes, institutional leaders are increasingly focused on
individual students, on their life circumstances, and on their entire
academic journey. Leaders are relying on analytics and technology
to make progress. Two issues center on this theme. Number two,
Student Success, and number four, the Student-Centered Institution.
TRUSTED DATA
 Our second theme is “Trusted Data”. Institutional leaders are
collecting, securing, integrating, and standardizing data in order to
use data meaningfully and ethically. Half of our top 10 list fall under
this theme. Number one, Information Security Strategy, number
three, Privacy, number five, Digital Integration, number six, Data-
Enabled Institution, and number eight, Data Management and
Governance.
21 ST CENTURY BUSINESS STRATEGIES
 Our third theme is 21st Century business strategies. This is the leadership
journey, in which institutions address today's funding challenges and
prepare for tomorrow’s more competitive ecosystem. Institutional
leaders are embedding technology into the overall institutional strategy
and business model. Three issues relate to this theme. Number seven,
Sustainable Funding, number nine, Integrative CIO (Chief Information
Officer), and number ten, Higher Education Affordability.
 The EDUCAUSE 2019 Top 10 IT Issues represent a set of challenges
and tactics. By addressing these challenges through the “Student
Genome Project”, higher education leaders can Empower Students,
can Understand Data, & can Adopt the Business Strategies that a
21st Century Enterprise Needs for Success.
STUDENT GENOME PROJECT
DATA IN THE INTERNET
 Furthermore, when we talk about these issues, trends and challenges, we come
up with its effects in the daily lives of people, and in a much larger scale, to the
different sectors and industry. Basically, our information in the physical world is as
important as our information in the virtual / online world. As a matter of fact, in
the Human Genome Project, half of the issues talks about the concept of
“Trusted Data” that promotes how future student-leaders should collect, secure,
integrate, and standardize data in order to use data meaningfully and ethically
in the different fields of work. In the modern society, we are living in a world full of
applications where we willingly shovel all the data related to us without any
hesitation, more or less. But do you know that the private business organizations
collect this data, store it, and use it for their personal benefit? It could be that the
experts, who collect the data, analyze your preferences and dictate your
conduct based on it.
 The concept has gained significant prominence among various sectors.
Following are the primary sectors impacted:
1. Banking and Financial
 The banks have direct access to entire repository of customer
financial data. For instance, they know how much salary has been
credited in your account, how much went into your savings
account, how much money was expended to the utility service
providers, etc. This data acts as a cornerstone for further decision
making like screening of loans, offers that they can provide to the
customers, risk assessment, cross selling of different products like
insurance, etc.
2. Media and Entertainment
 Traditionally, media was limited to newspaper and
magazine. With the growth of technology, the internet
has given immense power to the layman. The
technological and digital revolution in the form of big
data has offered several benefits to media owners,
gaming companies, TV channel owners and video
publishers. The broadcasters collect a large amount of
data which helps them to gain deeper insights on
customer behaviour and their preferences. Through this
data, the media also gains information about the
programs which customers subscribe and unsubscribe;
based on this information, the channels can decide a slot
for telecasting a specific show. Also, by analysing the
data, TV channels will be able to target and engage the
audience in a persuasive way.
3. Healthcare
 The big data technology has the power to change the landscape of the
healthcare industry. There was a time when the medical records of the patients,
including the diseases and medicines were kept at a single place as a historical
record. Nevertheless, with the advent of technology the healthcare industry will
be able to offer holistic care to the patients, improve care personalization,
enhance the levels of patient care, analyse the healthcare trends across various
hospitals and do many more things which will improve the standard of
healthcare. All this helps in identifying the health outcomes of a patient, predict
the preventive care strategies that needs to be taken, and optimize the overall
efficacy of the hospital.
4. Education
 Technology has penetrated in almost all areas of our
live. With the digitization of classrooms, big data will
have a huge impact on the education industry too.
We are now moving from traditional classroom
education to video-based lectures which make
learning more interactive. This technology will help
educational institutions to discern the learning styles of
students and enhance the teaching methods to
make education more effective.
 This data collection will further help institutes in
devising strategies for meeting career goals. In short,
with big data the educational institutes will be able to
better address the challenges faced by students, will
get hands-on information of student’s interests and
based on that they can develop the career strategy
and can guide them accordingly. Big data
contributes to the evolution of progressive learning
methodology.
5. Agriculture
 The role of Big Data in the field of agriculture cannot be ignored. It
helps the farmers in yield prediction which in turns helps them to
know what to plant and where to plant. One important area of its
application is risk management; by helping farmers evaluate the
chances of crop failure and even improve the overall feed
efficiency, this technology can save crop damage caused by
alternating weather conditions.
6. Online Retail (Business)
 Top online retailers like Flipkart, Amazon, Urban Clap have
rose to heights of popularity in the last few years. They
have created a whole new class of individuals who have
got accustomed to shopping at the comfort of their
home instead of visiting the physical stores. While
shopping at home definitely beats our hassle of
commuting, we cannot ignore the fact that how online
retail companies are using the information provided by us
to create opportunities for them. With the help of big
data, the online retailers can predict our consumption
habits and persuade us to buy goods. Apart from that, this
data will also help them in the process of supply chain.
CHALLENGES
 Though the big data has created a revolution in the field of IT, a key question,
about localization, remains unanswered; should the data of Indian consumers be
stored in India only? Well, it only makes sense because local storage would
ensure the availability of information for legal reasons. Major companies like
Amazon, Google, Microsoft, and IBM should expand their operations and be
mindful of data rights. It is a key challenge for this industry. Understanding the
grievance of the situation, the government should formulate a legal framework
for data security and sharing. For this, we may have to perhaps wait till the next
elections results are out and a new government is appointed. But one thing is
inevitable, big data technology will put digital India at par with the developed
nations.
 Generally speaking, the year 2019 and the upcoming years, we will see
insurgence of various technologies and along with paving the way for start-ups,
they will also envelop established businesses. These new age technologies like big
data will soon become mainstream and will further help conceive novel business
models.
SOURCE(S):
 https://www.educause.edu/research-and-
publications/research/top-10-it-issues-technologies-and-trends/2019

 https://www.itproportal.com/features/how-big-data-will-impact-
different-sectors/