PRESENTED BY :

I. AKSHATHA – PES1201802544
II. PAVITHRA – PES1201802560
III. SAKSHI – PES1201802330
IV. VISHAL SINGH – PES1201802191
 INTRODUCTION

• Big Bazaar is an Indian retail chain of hypermarkets.

• The retail chain was founded by Kishore Biyani in 2001 under

his parent organization “Future Group” Big Bazaar is one of
the oldest and largest hypermarkets chain of India, housing about 250+ stores in over 120 cities and towns
across the country.

• Head quarters are in Jogeshwari, Mumbai.

• Their basic attraction associated with reasonable prices is their Unique Selling Price.

• Big Bazaar new tag line, “ Naye India Ka Bazaar”

earlier one, ‘ Isse Sasta Aur Accha Kahin Nahin'
 SCM AT BIG BAZAAR

Currently Big Bazaar hypermarkets follows a hybrid supply chain model.

Procurement in Big Bazaar happens from
• Central Distribution Center.
• Local Vendors.
 PRICING AT STORES

Big Bazaar is known as the “Indian Wal-Mart”, because they also use Every Day
Low Pricing (EDLP) strategy, with a promise to save on a basket of goods.

Their pricing strategy is as follows:

• Value Pricing Provides Lowest available price without coupon clipping,

waiting for discount promotions or comparison shopping.
• Time Pricing Charges different rates for a given good or service depending on the day, month, and so on. • E.g.
Wednesday Bazaar, Sabse Sasta din etc.
• Differential Time Pricing Difference in rate based on peak and non-peak hours of a particular day of shopping
• Bundling Selling combo-packs at discounts • E.g. 3 Good Day family packs at Rs 60 (Price/pack = Rs 22)
 Big Bazaar USES THE FOLLOWING PROCESSES TO MAKE ITS SUPPLY
CHAIN EFFECTIVE

• Safety Stock Minimum inventory of 9 days so that there does not arise the stock out situation

• MEQ Purchase System Purchase order directly placed with the supplier when quantity of a product falls below a
minimum level

• Automated Replenishment Systems (ARS) Automatic Replenishment System generates purchase order
automatically when quantity falls below minimum level

• Bi-Weekly Replenishment Local vendors replenish inventory twice a week after receiving purchase order

• Dedicated Distributors Big Bazaar gets its orders fulfilled from 15-20 local distributors (for Sahara Mall) which
cater specifically to the modern trade channel members, offering them deep discounts
 PRODUCT MIX

Fashion &
personal
care

Chill Food
station products
BIG
BAZAAR

Farm Furniture
products bazaar
Home
appliances
&
electronic
bazaar
 FRAMEWORK FOR STRUCTURING DRIVERS OF BIG
BAZAAR
COMPETITIVE STRATEGY
Com
Everyday low price
Differentiating product ranges

SUPPLY CHAIN STRATEGY

Improving logistics
Increasing the effectiveness of the store

EFFICIENCY RESPONSIVENESS
SC STRUCTURE

LOGISTICAL DRIVERS

FACILITIES TRANSPORTATION
INVENTORY

INFORMATION SOURCING PRICING

CROSS-FUNCTIONAL
DRIVERS
SUPPLY CHAIN PROCESS

• Supplier
PROCUREMENT
CYCLE

MANUFACTURING • manufacturer
CYCLE

REPLENISHMENT
CYCLE • distributor

• retailer
CUSTOMER ORDER
 MACRO PROCESSES IN THE SUPPLY CHAIN OF BIG BAZAAR

1. C.R.M – CUSTOMER RELATIONSHIP MANAGEMENT

 MARKET - Where the transactions take place between buyers and sellers.
 PRICE – Selling of Products & Services at Reasonably Fair prices to attract customers.
 SELL - Sales at cheap rate along with maintaining after sales services i.e. return policies,
exchange etc.

2. I.S.C.M - INTERNAL SUPPLY CHAIN MANAGEMENT

 Strategic Planning
 Demand planning
 Fulfilment

3. S.R.M - SUPPLIER RELATIONSHIP MANAGEMENT

 Source
 Negotiate
 Design Collaboration
 SWOT ANALYSIS

STRENGTH
WEAKNESS

1.1. Variety of formats supporting

1. SCM in real sense yet to evolve
2.2. Better understanding of Indian
2.Push mechanism in ordering
Supplies
3. Least focus on Qualities
3.3.Variety of formats support
SWOT
OPPORTUNITIES THREATS

1. Organised retail growing at 20% CAGR 1. Competitors like WALMART

2. Growing preference to organised shopping 2. GOVERNMENT Policies
3. Exponentially growing Indian middle class 3. Unorganized Retail

VALUE PRICING
Provides lowest available price
without coupon clipping,
waiting for discount promotion
or comparison shopping
PRICING STRATEGY OF BIGBAAZAR
BUNDLING
DIFFERENTIAL TIME
TIME PRICING Selling combo – packs at
PRICING
Different rates depending discounts
Difference in rates based on
on day, month. Ex – Example- Good Day family
peak and non – peak hours
Wednesday Bazaar packs at Rs 60
of a day
(Price/pack = Rs 22)
LIMITATIONS IN BIG BAZAAR
 CONCLUSION

Big Bazaar does MARKET RESEARCH before entering into the market of location, consumers.

Big Bazaar a part of FUTURE GROUP hypermart offers a big array of Goods and services at
affordable prices.

Big Bazaar can attract more customers by different variety and assortments.

CUSTOMER SATISFACTION by providing Home deliveries.

MAJOR RETAIL INDUSTRY in India

STRONG RELATIONSHIPS b/w Employees and managers, customers.

THANK YOU !