GLOBALIZATION

•It refers to the increasing integration of

economies around the world,
particularly through the movement of
goods, services, and capital across the
world.
•It was formally conceptualized after the
Cold War
 IDEA GLOBALIZATION COLD WAR

INTEGRATION DIVISION
MAIN FEATURE
SPEED WEIGHT
GAUGE
JOSEPH SCHUMPETER KARL MARX
PROPONENT ANDY GROVE JOHN MAYNARD KEYNES
100 m dash Sumo wrestling
SPORT
competitor Friend/enemy
INDICATOR
X-ray Radar
DEFENSE SYSTEM
Balance between and among nations Balance between and among nations
STRUCTURE and states and states
Balance in the international market and
nations and states
Balance among individuals and nations
and states
 MAIN FEATURE
COLD WAR GLOBALIZATION
INTEGRATION
DEMOCRACY VS SOCIALISM - A dynamic process in which markets,
technology, and job opportunities are
UNITED STATES SOVIET UNION shared by nations
- It can also be felt in the cultural
aspect
DIVISION
CROSS-CULTURAL CONTACT
- Interaction with people of different
nationalities online, share one’s own
culture and learn about others’ culture
 GAUGE
COLD WAR GLOBALIZATION

“HOW BIG IS YOUR MISSILE?” “HOW FAST IS YOUR MODEM?”

- the strength of a nation then was - Refers to the speed of

measured by the massiveness of commerce, travel,
their weapons communication and innovation.
- The continuous innovation of
technology is a feature of
globalization.
 PROPONENTS
COLD WAR GLOBALIZATION
KARL MARX JOSEPH SCHUMPETER
- Proponent of Socialism - A professor at Harvard University Business
- He emphasized the importance of laborers over School
the capitalists. - In his book “Capitalism, Socialism, and
- For him labor force was the most important Democracy” he emphasized the process of
factor of production creative destruction or replacing the old and
inefficient products and services with better
JOHN MAYNARD KEYNES products
- Both of them were against capitalism
ANDY GROVE
- He heads intel and support the ideas of
Schumpeter
- In his book “On Life in Silicon Valley” he
explained that capitalism would destroy
inefficient businesses so that the money could
be used for other useful endeavors
 SPORTS
COLD WAR GLOBALIZATION

“ SUMO WRESTLING” “ 100 m dash”

- In this game, two - Participants need to go
around 100 meters to run
heavyweight men are
fast to the finish line. The
fighting with the goal of participants need to go
throwing each other out of around the track more than
the game are. once to complete the 100
meters.
 INDICATOR
COLD WAR GLOBALIZATION
• Those who supported a • Friends and enemies in
democratic system were allied Cold War are competitors
with the United States while in globalization.
those who supported a socialist
rule were allied with the Soviet
• People, companies,
Union. organizations and nations
• A nation that is not aligned with compete with each other
the other is considered an to gain clients, supporters,
enemy while a nation that is and sympathy.
aligned with the others is a
friend.
 TYPE COMPETITORS
MOBILE GADGETS APPLE SAMSUNG

SOCIAL NETWORK FACEBOOK TWITTER

SEARCH ENGINE FIREFOX EXPLORER

NEWS CHANNEL CNN BCC

LUXURY CARS LEXUS ROLLS-ROYCE

COMPUTER SOFTWARE MICROSOFT IOS

UNIVERSITY HARVARD STANFORD

SHOES NIKE ADIDAS

 SYSTEM OF DEFENSE
COLD WAR GLOBALIZATION

“RADAR” “X-RAY”
- Invented to monitor the - Threats can be
location of the enemies determined in the same
manner x-ray machines
and their weapons
detect viruses in the
human body.
 STRUCTURE
COLD WAR GLOBALIZATION

• Centered on two • Balance between and

among nations and states
superpowers, United
• Balance in the international
States and the Soviet market and nations and
Union headed by states
Russia. • Balance among individuals
and nations and states