ETHICS IN DIGITAL MARKETING

Introduction
• Digital Marketing can be understood as a well-
targeted, conversion-oriented, quantifiable and
interactive marketing of products or services by
utilizing digital innovation to reach out to prospective
customers and transform them into clients in a
sustainable fashion
• With 450 Million + active internet users (35% +
penetration) in India this is a great marketing
opportunity
• Key channels for digital marketing
• Display advertising
• Email marketing
• Search engine marketing
• Social media marketing
• In game advertising
• On line public relations, eg. Video advertising on Youtube.
 Ethics in Digital Marketing
• Customers develop positive
attitude towards the firm
• Not employing ethics may
lead to
• bad publicity
• lack of trust
• lost business or even
• legal action
 Components of digital marketing
1. Social media marketing:-
Social media marketing takes extra
Care with their posts. Check its sources
and information. Check if they are not
biased for or against different
ethnicities, religions, or cultures.
2. Email marketing:-
Don’t purchase mail list. Ask for
authorization. Implement GDPR
legislation.
3. SEO (search engine optimization):-
Don’t buy links in unethical ways and
without disclosing. You can become
blacklisted .

4. Online reviews:-
Don’t get fake or paid for reviews.

5. Data privacy and security:-

Databases must be secure so
customer data doesn’t escape. Train
employees to follow rules in this area.
How does digital marketing helps in
businesses?
1. Cost effective:-
Digital marketing is a cost effective process in
marketing which needs very less cost to
promote your business as compare to
marketing through banners and templates any
one can use digital marketing for there business
easily even when they don’t have good budget
because it is cost effective.
Lots of brands like Uber, Zomato, Brand factory
use digital marketing for there growth of
business.
2. No time boundation:-
There is no time boundation in
digital marketing . Any one can
use digital marketing whenever
they want for eg. In winter you
can make different advt. On
winter on your app or website
or on social media like winter
offer on your products and
same on different festivals
3. Brand awareness:-
Digital marketing helps a
business for brand
awareness like it makes
their customers aware
about their products their
brand and also aware
about different offers
which are available for
customers
4. Wide range or no boundaries:-
There is a wide range or no boundaries
for digital marketing .a company can
target consumers of any countries or of
any place with the use of digital
marketing. a company only have to
select countries which they have to
target to sell their products
5. Specific audience :-

A company can select a specific

audience of different ages etc. In digital
marketing process eg if they have to
sell a pen they can select college
students. If they have to sell cooking
utensils or grocery they can select
housewives.
This process of digital marketing is very
easy and useful for businesses
 FORMS OF UNTRUTHFUL
ADVERTISING
1) EXAGGERATION 2) MISREPRESENTATION
3)FALSE STATISTICS 4)TOTAL LIES
5)UNHEALTHY BRAND COMPARISONS 6) SURROGATE ADVERTISING
COMPANIES SUED FOR UNETHICAL PRACTICES
RED BULL SKECHERS

MAGGI KELLOGGS SPECIAL K

Conclusion

"Never let
your sense of
morals get in
the way of
doing what's
right."
THANK YOU!