Q-Connect

GROUP 4
PRERNA PAHUJA A045
BOBBY SINHA A060
ARSHIYA GUPTA C019
GARIMA MEHTA C035
AKSHITA REDDY C049
1. What type of marketing communication
is used in Q-connect business model? Why
does it appear to be so beneficial?
Selling of products prompting trial and not just advertising

• This made the business model attractive & meaningful to corporates seeking high ROI
• Brands got opportunity to not only do promotions but trials as well (whenever sales could
be made on the location)

Event based promotion in rural areas on a regular ongoing basis

• Beneficial because most of the other rural event based promotions were seasonal and
short lived
• Multi-dimensional reach as it was able to overcome the barriers of gender, caste/creed,
etc.
• Successful in avoiding any religious associations which in turn widens the type of products
that can be promoted via Q-connect
2. What are the challenges faced by
Q-connect in implementing its sponsorship
business model?
Reaching out to product
Assam is emerging from Increased Time Pressure if
managers and Theatre
internal unrest chose to grow horizontally
companies

Designing and Need to raise significant

Revolts happening in
producing advertising funding to grow
various parts of the state horizontally
material

Fallout of high proportion Vertical growth only

Hiring the right set of possible after a critical
of less educated and
employees mass of corporate tie ups
unemployed youth are made

The Main Problem The Resulting Issues Future Obstacles

3. How Sibal was able to overcome challenges faced
in connecting brands and Assam Mobile Theatre?
Creative elements
Creating value for every stakeholder - Inducing trials
- Attractive and
meaningful business
models to the
 Ability to understand cultural nuances of customers of Assam Mobile corporates
Theatres and the big brands and corporates. - High ROI

 Problem solving ability between demand and supply side with

creativity and innovation to ensure better results and experience. Innovativeness
- Conscious of family
 Entrepreneurial in transactional and conceptual sense of the word sensitivities and
:Novelty of the business model hidden in the society cosmopolitan
audiences of
 Native experience of entrepreneurs like Gulancha Baruah Theatre.
- Put his heart in
 Sustainable and multidimensional business model: Widens types of business bridging
products trust deficit post
insurgency