INTERNET TRENDS – 2015, 2016, 2017

GROUP 3

Sameer Inje 44B | Khemraj Kubal 27B | Prakhar Singhal 36B | Pragyanshu Pandey 37C |
Shubham Makwana 30C | Sooraj Suresh 51C | Varun Meshram 55C
 Internet Trends – 2015-17
• Flat global internet user growth at 8% -10% YoY and declining smartphone growth rate from 20+% to ~10%
over the period sustained by increasing penetration in developing countries
• Ad Revenue growth at 11% YoY, driven by mobile platform (25% to 50% of total revenues)
• Increasing optimization of Ads for mobile devices as average time spent on mobile devices has increased
• Significant focus on developing products in collaboration with the TG through UGC and social presence
• Use of advanced data analytics along with technologies like AI and AR for product demo purposes as well as
hyper-personalized marketing
48% 3484
4,500 50% 45% 3500
3196
37% 39%
4,000 40%
32% 3000 2796
30% 26%
3,500
2500 2307
20% 2078
3,000
2000 1857
10%
2,500
Dec-13

Dec-14

Dec-15

Dec-16

Dec-17

Dec-18
Apr-14
Aug-14

Apr-15
Aug-15

Apr-16
Aug-16

Apr-17
Aug-17

Apr-18
Aug-18

0% 1500
2014 2015 2016 2017 2018 2019 2014 2015 2016 2017 2018 2019

User Base (Mn) Internet Time on Mobile Social Media Users (Mn)

2
 lossier
“Beauty products inspired by real life”
E-commerce site with a skin salve wash, a facial mist, a concealer and a moisturizer

Grew out of beauty blog called “Into the Gloss” by Founder Emily Weiss

Digitally native beauty brand, cult following, particularly among millennials

Theme - Power of the individual to choose their own style

BEST
SELLERS

3
Disruption in beauty industry since 2014
Different approach - promoting a more natural self-image
Major Disruption - conversation-reviews, recommendations-to inform about
their products
Before they create product they understands what consumers want
R&D process to connect with their consumer, sharing their findings from
crowdsourcing exercises, and intently tracking the consumers’ sentiment
To reap profit, control the final product - provides the means of communication
(blogs, websites) “Integrator platform”

4
 CATEGORIES

Mission
To be the most trusted and convenient online destination for pet parents (and partners), everywhere.

Our Promise
We're always here for our customers.

Our Culture
We work hard, and we win.

What they do ?
Offer the personalized service of a neighbourhood pet store alongside the convenience and speed of e-commerce

MORE THAN
1600 BRANDS

45,000+ items
 DISRUPTION by

Ready to respond to customers

“Customer-first Culture” during emotional or difficult times

Subscription-based Purchasing Enhanced retention and order frequency

Door-to-door delivery of heavy, bulky bags of

Phenomenal Customer Retention pet food at competitive retail prices–with
exceptional customer service

“High-touch” Customer Service 24-hour telephone customer service by

Model well-trained staff

DTC Marketing Model Cheaper products, easy delivery, the

boxing experience, etc.
 About SoundCloud: Disruption in online music streaming in 2015
 The framework of SoundCloud is quite similar to
that of Spotify, iTunes, Saavn; which is streaming
music online, and sharing it
 The main differentiating factors are-
 It is a part social network, part audio streaming
service which provides a platform for content
creators
 These creators are mainly amateur artists who are
new to the music industry, giving them a platform to
connect with producers and users of this service
 It has a rich library of podcasts, bootleg remixes,
playlists, unreleased songs of popular artists;
along with all the major albums of all popular artists
 It is the only online music streaming service which
has created an app only for content creators called (175 million users stream more than 135 million
SoundCloud Pulse to provide revenue generating tracks online on an average every month)
opportunities for new and upcoming artists

7
 Improving Workplace Productivity
• DocuSign makes any workflow or approval simple,
secure and fully digital, so you can get on with your
business, and your life.
• Checkr is a startup that provides either online access
or an API that returns automatically generated
background checks.
• Checkr uses the same data sources as traditional
background check companies, but can usually turn it
around a lot more quickly than traditional providers.
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 Disruption by DocuSign and Checkr
◉ By the year 2012, about 90% of Fortune 500 companies
had signed up to use DocuSign
◉ By 2015, DocuSign reached 25 million users who had
completed 150 million signatures in 188 countries

◉ Background check process brought down to few days, as

compared to weeks in previous traditional methods
◉ Assisted Uber in speeding up the hiring process
◉ Immensely helps people with past criminal records to
have a hassle free background check

Source: Business Insider 9

 Conclusion
#Social media
Technology-Data analytics, AI, ML, Virtual reality.

#User generated content, user engangement

#Personalization #Emotional Marketing,
Story telling

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