Beruflich Dokumente
Kultur Dokumente
ESSENTIAL MARKETING
MANAGEMENT
PRESENTED BY :
SUMBUL FARAH
MUNAZZAH
BBA III & lV
INTRODUCTION
Half a century ago, as lakme took her steps into freedom, Lakme, first beauty
brand was born. At a time when the beauty industry was at a nascent Stage,
Lakme tapped into what would grow to be amongst the leading,high consumer
interest segments in the Industry that of skincare and cosmetic products.
Armed with a potent combination of foresight, research and constant innovation.
Lakme today has grown to have a wide variety of products and services
that cover all facets of beauty care, and arm the consumer with products.
HISTORY
A brand that has over 5 decades talked of beauty is none other than Lakmé.
Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from
These ranges have been constantly innovated to bring specialized beauty care
With a unique blend of understanding of women of all ages, today, Lakmé is all
.
Everything a girl wants
PRODUCT CATAGORIES
One Lakme Lipstick.
One Lakme Nail Polish.
One Lakme Eyeliner.
One Lakme Kajal.
One Lakme Strawberry Face Wash 50 gms.
One Lakme Radient Rose Powder.
One Lakme Nail Enamel Remover.
One Lakme Strawberry Silk Cream 50 gms.
One Lakme Deep Pore Cleansing Milk 120 ml.
One Lakme Shampoo.
GIFT
HAMPER
Lakme Strawberry Silk Splash Face
Wash
k in.
s
r esh
f
a nd
of t
n, s
C le a
Lakme Deep Pore Cleanser
GEL Provides hair with volume, shine and helps hold hair in place.
MOUSSE Helps in giving volume to a hairstyle, especially for thin limp hair.
SPRAY Gives firm hold and finish to the style.
SERUM For shine and tangle - free hair.
MARKET SHARE
Revlon has a market share of 80% in the premium market.
Lakme is the overall market leader in the colour cosmetic with a wide
range of products and prices, both.
Revlon's sales account for Rs 60 crore of that. Lakme leads the marke
with sales of Rs 100 crore.
New Products & Services
• Direct Sales
• Direct Mail/TV/Print
• Salons
SUGGESTION:
Packaging should feature many clear caps and lids that show
off the bright shades of lipstick and
eyeshadow within, as transparent packaging plays a major role in
brands where colour is a key selling point. Always having new
formulas in fresh packaging keeps customers coming back for
more.