ANALYSIS OF RETAIL FORMAT TYPES

ANALYSIS OF RETAILS FORMAT TYPES

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Introduction…  Retail store:-
A fixed set up or location offering
merchandise in small quantities to
the consumer for their end use.

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 TYPES

FORMATS

STORE NON-STORE
SERVICE RETAILING
RETAILING RETAILING

Direct selling
Banks
Mall order
Ownership based Merchandise offered Car rental
Tele marketing
Other services
Automated vending

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 Store Retailing- Merchandise Based
 Types…

SUPER MARKET FACTORY

DEPARTMENT
OUTLET
STORE

SPECIALITY CONVENIENCE HYPER

STORE STORES MARKET

CATEGORY DISCOUNT OFF-PRICE

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KILLER STORE RETAIL
DEPARTMENT STORE

Meaning?

Area – 20,000-
40,000 sq. ft

SKU- 50,000-
100,000

Example – MAX

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 SPECIALITY STORE
 Meaning?
 Area – 4000-10,000 sq. ft.
 SKU- 30,000
 Example- Ikea, Tanishq,
Croma

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 CATEGORY KILLER
 Meaning?
 Area – 20,000-100,000sq. ft
 SKU- 33% more than the departmental store
 Example- Walmart

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 SUPERMARKET
 Meaning ?
 Area- 4305-26910sq. Ft.
 SKU- 30,000 ( limited assortments)
 Atleast 70% of the merchandise
comprising of food stuffs and
everyday commodities.
 Example –Reliance Fresh

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 CONVENIENCE STORES
 Meaning ?
 Area – 1000-3000sq.ft
 SKU- 1500-2000
 Example- Mom & Pop Shops

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 FACTORY OUTLETS
 Offer customers a range of seconds quality.
 Gives manufacturers and retailers an opportunity to sell off
unwanted merchandise without damaging the image of the
main product or retail brand.
 Area :-20000-80000 sqft.
 Example:- Nike outlet.

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 DISCOUNT STORES
 Meaning?
 Area- 80,000-130000 sq. ft.
 Example-Vishal mega mart

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 HYPER MARKET

 Meaning ?
 Area- 80,000-220000 sq.ft.
 SKU- 40,000-60,000
 Example- BIG BAZAR

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 STORE RETAILING – Ownership based
 Meaning?
 Types…

INDEPENDENT RETAILER

CHAIN RETAILER

FRANCHISE

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 NON-STORE RETAILING
 Meaning?
 Types …

DIRECT
MAIL ORDER
SELLING

TELE AUTOMATED
MARKETING VENDING
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 SERVICE RETAILING
 Meaning?
 Types …

NO SERVICE

SELF SERVICE

FULL SERVICE
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 Thankyou
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