Beruflich Dokumente
Kultur Dokumente
Vivek Sarbhai
Vice President : Logistics & Customer Operations
Cadbury India Ltd
Capability : End to End Cold chain
End to End Cold Chain is required to drive consumer satisfaction through reduced Heat
Damage complaints
A. 69% of consumer complaints are Heat Damage B. Project Summit : Temperature Norms from Plant to Retail
M ode Location From Location To Target Temperatures
Target Te
Summit Bour
Primary Transportation Plant Depot 21 C +/ - 1 C 21 C +
RD storage RD RD 23 C +/ - 1 C 23 C +
2
End to end Cold chain Landscape
Distributors Wholesalers
Cold chain
Cold chain
SHOPPERS
External Retail Outlets
suppliers Cold chain
3
Implementation Plan: We have identified 8 Work
tracks & developed a 4 year implementation roadmap
Hardware Quantities
Retail Outlet Requirement Unit 2010 2011 2012 2013 Total
Cold Room Sq ft
2. Depot cold room infrastructure Space
4
End to End Cold Chain – Infrastructure plans
5
End to End Cold Chain – 75% Volume Delivery thru
cold chain
Fleet Size of 143
North across regions
Branch
Fleet Size 32
%age compliance 69%
East
Branch
Fleet Size 30
%age Compliance 75%
West
Branch
Fleet Size 41
%age compliance 77%
68%
60% 130
143
120 Fleet Size Branch 40
Fleet size (No)
20% 40
0% 0
6 2010 2011
2010: Quantum leap in cold chain
120 6.0
114 135907
100 5.0
5.14 37%
Cold Chain Fleet Size
20 1.0
0 0.0
7
Monitoring & managing the temperature throughout
the cold chain
Where Preliminary / Earlier Current Advanced / Future
8
A/C Warehouse – temperature log report for year
9
Reefer vehicle - temperature log report for a trip
10
Live Temperature Monitoring of a Multi-chamber
warehouse
11
Online Vehicle Tracking & Temperature Monitoring
System
12
Online Vehicle Tracking & Temperature Monitoring
System
13
Designing Energy Efficient cold rooms
RCC roof & Brick Wall structure 80 mm PIR panels for roof & walls
14
Thank you
15