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Target Market :
There are three market segments to serve in
the ….. market. Each segment has different
needs and requires a different marketing
strategy to appeal to it.
In order to provide the seed capital, your
executive team will invest money in your own
firm by selling stock to yourselves. You will
invest ……….amount in the first quarter and
then another …….amount in the next 2
quarters.
Performance evaluation :
◦ Market share reports.
◦ Sales Reports
◦ The brand judgment measures how much a market
segment likes the design of each brand on a scale
from 0 to 100. The ad judgment will help you
analyse the quality of your ad designs.
◦ Competitors' Brand Designs.