Business Model

AirMOOCs
 Table of Contents
1. Environmental Sensing
2. Value Intention (Philosophy)
3. Value Positioning (Strategic)
4. Value Creation
5. Value Capturing

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Environmental
Sensing
3
Demand Gap and Window of Opportunity

There exists a demand in Pakistan’s educational sector

regarding online learning which is flexible, efficient, effective,
convenient, cost effective, time effective and more scalable than
traditional sort of learning approach, but this demand is not
catered yet.

So AirMOOCs will definitely fill this demand gap by providing

massive open online courses that will provide more scalability,
flexibility, and convenience to the people who are connected to
the educational sector of Pakistan.

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AirMOOCs
Critical Success factors of AirMOOCs
▰ Reputation in this digital world
▰ New Experience view
▰ Technology
▰ Openness to Experience & Timing
▰ Quality Education
▰ Interactivity and Peer to Peer Pedagogy
▰ Focus of Subject
Critical Failure Factors of AirMOOCs
▰ AirMOOC will be quite expensive. If not required
capital is gathered, the possibility of
implementation of this business plan will be less.
▰ Improper bandwidth required for AirMOOC
▰ Inadequate technological services and devices
can also be the reason of failure of this business
idea.
▰ Resistance to change
▰ Unspecialized technicians can also be the reason
of failure of AirMOOC.
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Value Intention
(Philosophy)
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“ Beliefs/Idea
The idea of Air Moocs involves 40:60 ratio 40% failure and
60% success so this involves comparatively high risk and
similarly high return.
Hitting the nail right at its head is what we are aiming for
and through Air MOOC ,we want to tap the gap that is
present in the market and is not yet met.

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“ Vision Statement
AirMOOCs ( Air-Massive Open Online Courses) is going to be the
premier Mooc of Pakistan by providing quality online courses and
convenience to teachers, professors and students in the next five
years.”

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“ Mission Statement

The mission of this business model is to actually

deliver quality education to the masses.

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 Values
 Quality Education via web and
platform of interaction among
teachers and students.
 Determination
 Responsible
 Innovation
 Accountable & Adaptable
 Transparent
 Ambitious
 Openness to Experience
 Reliable & Responsible teaching
Principles Roles and Responsibilities
▰ Scalable
▰ Accessible ▰ To provide the demand driven learning
▰ Measurable
▰ Making the right use of technology
▰ Engaging
▰ Meaningful ▰ To make the learning more effective
▰ Content
▰ Communication and outcome ▰ To provide high standard of learning
▰ Give people opportunities to reach their
desired or expected goals.
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Value Intention
Long term Milestones
• Providing recorded as well as live courses to
students of Air university on daily basis and
making education as much as easy and
interesting.
• Providing educational and vocational
trainings to all Fazaia institutions efficiently
and effectively in the near future.
• Making AirMOOC compulsory for all the
students of Air University and Fazaia
educational and training institutions.
Short term Milestones
• Providing daily recorded courses to students
of Air University at main campus.
• Providing technological ease and
convenience to teachers , professors,
lecturers and students
• Providing educational trainings to Fazaia
students. Furthermore, will strive to make
AirMOOC courses as credit courses for
students of air university Islamabad.
• Include Apps that go along with AirMOOC’s
online courses
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Value Positioning
(Strategic)
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Value Positioning

▰ How to avoid Bargaining power of

1. Buyers- Differentiated product and High switching cost

2. Suppliers- Backward integration and Multiple Suppliers

▰ How to increase switching cost

▰ How to cope up with substitution effect

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 Business Strategy
Choice of Market
▰ Mainstream Market
▰ Educational sector of Pakistan
is our target market.
▰ It includes people who want to
get quality education with
convenience.
▰ Fazaia Institutions -vocational
trainings online
Nature of Product Technology
▰ A hybrid learning tool and web ▰ Competitive networks
based.
▰ Competitive Softwares
▰ The Massive Open Online Course ▰ Video streaming services
(MOOC)
▰ We will offer Moocs through Air
▰ Learning Management System
University ▰ Technical Services
▰ openly licensed and accessible..
▰ Online Vocational courses too.
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Marketing Tactics (4P’s)
Product
 Hybrid learning tool
 MOOCs
 Vocational trainings
 Licensed and credited
Price
 Rs.10,000 per course (for students)
 Rs.15,000 per person ( for vocational
trainings)
Place( Distribution/Channels)
 Web based channels
 Digital AirMOOCs website
 Push and Pull strategy
 Mass distribution
 Digital distribution channel- Internet
Promotion
 Direct Marketing- Ambassadors
 Social Media Marketing
 Advertisement at Air University’s official web page
 Electronic Media – Television 15
 Newspapers
Financial Strategy

 Air University will going to finance AirMOOCs short term and

long term goals and objectives (100% equity).
 The price of a particular course registered in summer
semester will be Rs.10,000 ,whereas the price for vocational
training will be round about Rs.15,000 per training.
 Air university will sponsor the whole business plan by itself.
(O% Debt)
 AirMOOCs purchases and investments are going to be bear
by Air University.

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Human Resource Strategy

 We will pick people who are expert in their field.

 We will get the best programmers from the market, web
designers and technicians to develop and maintain the
software to achieve the purpose.
 We would hired capable and well qualified teachers and
assistant professors as well as professors of all areas of
expertise from Air University.
 We will have a dedicated administrative staff, managers and
marketers who have good public relations to make the whole
process valuable.

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Operational Strategy

▰ Learning Management System which is a software platform that is used to deliver multiple
courses to students and training programs through a web browser.
▰ HTML5, a new version of HTML (Hyper Text Markup Language) which can be used to
develop E-Learning courses that can be viewed and run on all devices (computer, tablets
and Smartphones) and all web browsers.
▰ Moreover, E-learning authoring tools are software tools used to develop e-learning courses
faster and with a high quality of functionality.
▰ CRM software
▰ HRIS (Human Resource Information System).
▰ AirMOOCs value chain and supply chain will also play significant roles here.

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 Growth Strategy

Product Development
AirMOOCs will be a new product in existing educational mainstream market.

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 Revenue Model

AirMOOC’s sources of revenues for the first year on average are as follows
180*Rs.10,000 = Rs.1,800,000 ( Here 180 is the estimated number of students that are going to be enrolled for credit courses (9 credit courses) in summer
semester(for three months) at Main Campus of Air Univeristy- For year 1)
10*Rs.15,000 = Rs.150,000 (For Vocational Trainings of Fazaia Institutes)
Total Revenue = Rs.1,950,000
AirMOOC’s sources of revenue for the second year
360*Rs.10,000 = Rs.3,600,000. ( Here 360 is the estimated number of students that are going to be enrolled for credit courses (9 credit coursesat Main
Campus of Air Univeristy- For year 2)
30*15000 = Rs.450,000 (30 is estimated number of people for vocation trainings)
Total: Rs.4,050,000
AirMOOC’s sources of revenue for the third year
560*Rs.10,000 = Rs.5,600,000. ( Here 560 is the estimated number of students that are going to be enrolled for credit courses for regular semester at
Main Campus of Air Univeristy- For year 3).
35*15000= Rs.5,250,000. (For Vocational Trainings).
Total Revenue= Rs.10,850,000.

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Value Creation
(Organizational and Operational Level)

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 Resource Model

Special Knowledge
AirMOOC will provide individuals convenience. It will neither space bound nor time bound i.e. Anyone can easily listen the lectures whenever and
where ever they want. We will not just provide online lectures but also give certificates and credits to the students after the conduction of exams.

Special Resources
▰ Professors,
▰ Lecturers,
▰ Assistant Professors,
▰ Technicians,
▰ Fazaia Institutions,
▰ Air University, Islamabad ,
▰ Strong Bandwidth and Competitive Softwares.

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 Capabilities
▰ Scalability: Through AirMOOC, we can easily scale up
the size through few clicks in a virtual class setup.
▰ Self-paced: As people have different styles to study
and to grasps information, so self-paced courses of
AirMOOC will prove to be a luxury to students to study
according to their own comfort.
Core Competencies
▰ Air University is going to be the only university that will
provide MOOC based learning at bachelor’s and master’s
level. So first mover advantage will be going to be our first
core competency.
▰ Reliable Online Teaching

▰ Reliable Curriculum
▰ Optimal Resource Utilization: As AirMOOC is related to
e-Learning, so it will provide you benefits in many ways.
In a traditional setup, a professor can only teach ▰ Reliable Syllabus
maximum 100 t0 250 students of a class but through
the platform of AirMOOC, a professor can deliver
lecture to thousands of students with convenience 23
Networking, Partnerships and Alliances

 Pakistan’s Software Experts

 Competitive Technicians
 Professors, Lecturers and Assistant Professors of Air
University
 Fazaia Colleges, Schools and Other Fazaia
Institutions.

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Supply Chain Activites

▰ AirMOOCs will use LMS framework

▰ It provides assistance
1. Employee Traning
2. Vocational Trainings
3. Online Courses

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Value Chain Activities

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Marketing Systems and Practices

Marketing’s Budget: Rs.200,000

 Direct Marketing- through Ambassadors
 Social Media Marketing
 Advertisement at Air University’s official web page
 Electronic Media – Television
 Newspapers
Other Techniques
 Offer learners a sample classes to keep them hooked.
 Get endorsements!
 Develop brand image- through social media campaigns
 Tell them precisely what they will get out of the deal.
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HR System

▰ Recruiting and selection this will be done online and face to face interview.
▰ Onboarding new employees and professors. As Air University is already an established
institute so first recruit from within Air University will be first preference and then finding
other talent once we are on track.
▰ Workforce training. Providingproper training platforms for employees and professors.
▰ Educating partners and customers.

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Operational System

▰ Cloud computing
▰ Because of weak band width we will go for Recorded lectures.
▰ HTML5, a new version of HTML (Hyper Text Markup Language) which can be used to
develop E-Learning courses that can be viewed and run on all devices (computer, tablets
and Smartphones) and all web browsers.
▰ Moreover, E-learning authoring tools are software tools used to develop e-learning courses
faster and with a high quality of functionality.
▰ CRM software
▰ HRIS (Human Resource Information System).

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Structure ( Chain of Command)

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Cost Model

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Value Capturing

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Value Capturing

▰ AirMOOCS provides customers with the opportunity of Personalized training.

▰ It saves their time and provide them flexibility of time and space.
▰ AirMoocs provide excitement and energy to the training initiative and help them improve their
knowledge retention.
▰ We capture value by providing customers with less cost, help learners to keep track of their
learning, increase the engagement level by making the trainings interesting and boost the
productivity level.
▰ We can grow our market share by increasing the customer satisfaction.
▰ We will provide our learners with the best possible services and opportunities then our customers
would be satisfied.
▰ Hence, this will increase our profits. When our revenue will increase our partners would be happy
and our investors would be ready to invest more.

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Income Statement

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Value Capturing

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Balance Sheet

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Cash Flow
Statement

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THANKS!
Any questions?

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