SIGNIFICANT OF THE MICE INDUSTRY

MICE- is considered a subsector of tourism because

attending such events requires movement of people
that cause them to do tourism activities.
MICE 2 MAJOR:
1. Quantity-MICE events attract guest regardless of
the season.
2. Quality- MICE spend higher than regular or
ordinary tourists, hence providing higher revenue
for the same duration od stay as regular tourist.
• The Multiplier Effect- describes how an increase in
some economic activity starts a chain reaction that
generates more activities than the original increase,
the idea of repetition and its effect.
• EXHIBITION- have been going on since the ancient
times, when traders would hold occasional and
entertainers would find a ready festive-minded
audience.
• MICE in the Philippines
– Manila - became the first international meetings
destination in Southeast Asia when it hosted the
International Monetary Fund(IMF).
– The government encouraged the private sector to invest
in infrastructure and other related facilities.
 STRUCTURE
MICE INDUSTRY CLASSIFIED INTO 4 MAJOR:
1. Professional Congress/Event Organizer
2. The community
3. Service Suppliers
4. Government offices and regulatory bodies

1. EVENT MANAGERS/ PROFESSIONAL CONGRESS

ORGANIZER(PCO)
2 TYPES OF EVENT MANAGERS
1. OUTSOURCED AND IN-HOUSE
• 1. Outsourced event managers- refer to event
management companies or individuals who
organized events on per contract basis on behalf of
their clients.
• 2.In-House event managers-are
positions/departments within an organization that
is not into the business of event management but
requires its own group of event managers.
• 2. COMMUNITY
The community represents both the target
market and the people living in and around the MICE
destination. The target market includes exhibitors,
visitors, sponsors and other attendees.
ASSOCIATION- under the second major stakeholders
category/ community, because it holds a number of
events and thus form a major part of the MICE target
market.
3. SUPPLIERS- tries, tested and trusted suppliers are
vital for the success of an event.Relationships with
supplier begin with trial and error.
• Suppliers- refer to those who provide the service
necessary to organize and execute events properly.
• Venues MICE Supplier:
• 1. VENUES
• HOTELS
• FOOD AND BEVERAGE/SUPPLIER CATERER
• AIRLINES
• AIRPORTS
• MANPOWER AGENCIES
• SECURITY
• 4. VENUES-are facilities where MICE events are
held. May be free-standing attached to other
properties like hotel ballrooms or events spaces
located within shopping malls.
• Convention Centerss- are example of free-
standing MICE venue.
Ex. SMX convention center
World Trade Center
• HOTELS- is an establishment that provides lodging
and usually meals and other services to the public
for a fee.
Plays an important role in the MICE industry as it
provides not only accomodations but also meetings
room.
• FOOD AND BEVERAGE
Restaurant – is an establishment that provide
meals to the public for a fee. Catering provides the
same service that a restaurant does except that the
service is provided outside the restaurant premises.
• AIRLINES- play an important role in transporting
people and goods essential to make the MICE
Industry tick.
• AIRPORTS- have the responsibility of making good
first impression. International gateways in
particular, are doors into the country and provide
visitors with first taste of a coutry cultures.
• TRANSPORTATION- providers of transporation
services are important suppliers as well.
ex. Train
Tour bus
car rentals
• FREIGHT FORWARDERS- main role in MICE is to
bring goods for exhibit or for use in a conference
from their point of origin to the event venue in
good condition and in time for the event.
• BOOTH CONTRACTORS- supply the necessary
materials for the exhibition booth particularly the
panels.
• MEETING TECHNOLOGY-