COMMUNICATION

SKILLS
EXCELLENCE

Ms. Sadia Shaukat

Lecturer, NBS, University of
Sargodha
 Do YOU Know ?

When meeting somebody or giving

presentations how much time you have to
create an impact ?
Do you know how you are
evaluated in a
conversation?
40% verbal tone
46% body language
14% verbal content
McMillan & Anderson (2006)
 Steps in
Communicating
• Clearly define the message

• Carefully identify your target

audience

• Select the methods, approaches, and

formats that work best for the group

• Find out how you did

 C.B.M.s
VERBAL CONFIDENCE
PHYSICAL CONFIDENCE
Eye Contact
NO ONE is perfect
Reading
Know & Face Your Distracters
Spend time & practice with fluent speakers
Imitate the Professionals
Natural Outflow
Practice, Practice, Practice
 Analysing Who You
Speak To
Message to be delivered
What do I want to achieve?
Audience Demographics
Main things learnt
Emotions
Audience assessment
Personal Weaknesses
Knowledge Level
 The structure of ANY
presentation

•Say what you’re going to say

•Say it!
•Say what you’ve said

BETA Conference, May 2008

 BIEGE Principle
B Body Language

I
Intonation (rise
E and fall of sound pitch)

G Expressions
E Gestures

Emotions
 Body Language
Open your chest and arms, and keep your back straight to
boost your confidence.
SMILE.. Smiling is our most important weapon. This will make
your audience comfortable.
To engage your audience, have the look, walk & talk, gesture
with your ARMS and HANDS.
Body posture
Physical Interactivity & Mobility. WALK
To draw attention to a certain element of your presentation,
POINT DIRECTLY AT IT and LOOK AT IT ON THE SCREEN.
Oral & Physical Synchronization
Remember the 30 degree rule
Replace some verbiage with your body
Maintain an open posture
 COMMUNICATION ‘NO-NOs’
× 3 Social Sins: being prejudice, discriminating &
...stereotyping
× Sweeping statements
× Negativity & extremism
× Touching Head
× Clichés and Rhetoric
× Being monotone & monosyllabic
× Using fillers
× Technical jargon
× Leave long silence gaps
× Talking at non-eye level
× Bad voice factors: high pitch, volume & tone
 How to choose the ‘opening
words’ for your presentation?

1. The Classic Trick: Open

with your Introduction by
sharing an obvious
stereotype in your
profession
“My name is ___, and I am a lead software
engineer at our platform [Your Job Title]. And
yes, I’m that nerdy type who never liked
presenting in front of large groups of people. I
would rather stay in my den and write code all
day long. [Stereotype].
 2. Open with a
provocative statement
•  psychologically we are more inclined to pay
attention to whenever presented with an
unexpected cue. “You will live seven and a
half minutes longer than you would have
otherwise, just because you watched this talk.”
• Ask a thought provoking question to mke them
curious.
• Use a bold number, factor stat. “Are you
among the 20% of people with undiagnosed
AIDS?”
 3. Ask a “What if…”
Question
• What if???
• “Imagine”
• “Picture this”
• “Think of”
Use the ‘5W’s and H’
Rule
• Who
• What
• When
• Where
• Why
• How
Make Your Point Fast

Give the facts and details

from the most important
to the least important.
Keep it short

Don’t write…..

If there are any points on which you

require explanation or further particulars
we shall be glad to furnish such additional
details as may be required by telephone.
Instead say…..

…….If you have any questions, please ring.

Emphasise the positive
• Please send your payment so that we can
renew your membership.

Not the negative

• If you don't send your payment, we won't be
able to renew your membership.
Get rid of redundant expressions
Use:

• “because” instead of “in view of the fact

that,”
• “now” instead of “at this point in time,”
• “many” Instead of “a large number of”
Finally, most
incomprehensible
communication must surely be
awarded to …..

…..the politicians:
'Reports that say that something hasn't
happened are always interesting to me, because
as we know, there are known knowns; there are
things we know we know.
We also know there are known unknowns; that is to
say we know there are some things we do not know.

But there are also unknown unknowns — the ones we

don't know we don't know.’

Donald Rumsfeld
“Listen twice and talk once; that is why
you have two ears and one tongue”

–Aristotle
 Aggressive Listening
• Give your complete attention to the other
person.
• Put your own agenda on hold.
• Control daydreaming and impatience.
• Listen to understand rather than to respond.
• Do not interrupt the other person.
• Resist over-reactions to your hot buttons.
• Stay on the subject at hand until it’s finished.
• Mentally review the conversation afterwards.
• “You can have brilliant ideas but
if you can’t get them across they
won’t get you anywhere”

–Lee Iacocca.
• “They may forget what you say,
but not how you make them feel”

–Carl Buecher.
• “The animal world has one rule—
eat or be eaten; in the human
world it is define or be defined”

–Thomas Szasz.
“Think like a wise man, but
communicate in the language of the
people”

–William Yeates.
• “Many interpersonal problems occur
because we think we can interpret
non-verbal communication verbally”

–Steven Covey
“The royal road to a man’s heart is to
talk to him about the things he
treasures most” –

-Dale Carnegie.
 Learn word psychology.

Words have effects on people who

use and listen to them

“Words are just words and without heart they have no

meaning”

–Chinese Proverb.
“Effective communication is 20% of what you know and
80% of how you feel about what you know”

–Jim Rohn.
Confucius said (350 BC)

Tell Me!
I will forget
Show Me!
I may remembe
Involve Me!
I will begin to…
Now comes the 4th dimension…
Reach Me!

Reach out to
Me!
Get to Know
Me
While I get to
know you
then WE will
How Do We Communicate?

S Show Me !
T Tell Me !
I Involve Me !
R Reach out to
Me !
S Show Me ! - visual

T Tell Me ! - audible

I Involve Me ! -

R physical
Reach out to Me ! -
Learning Pyramid

5% _____ Lecture
10% _____ Reading NTL - National Learning Institute
% of new material
remembered after 20 minutes
20% _____ Audio-Visual
30% _____ Demonstration
50% _____ Discussion Group

75% _____ Practice by Doing

_____ Teach Others/Immediate Use
90%
_____ Repetitive Use Over Time
100+
%