I. P. E.

R
PRESENTATION ON

PRESENTED BY-
NITESH BHAWSAR
SATYAM SHARMA
PRAVEEN MAYAR
Bharti Airtel
• Largest Private Integrated Telecom Company in India
• Set up in 07 July 1995
• 7th largest Wireless Operator in the World
• Largest & Fastest Growing Wireless Operator in India
• Largest Telecom Company listed on Indian Stock Exchange
• Revenue of a company 36924crore in 2009
• Recently acquire zain in 10.7$ billion
• After acquire zain it operate in 18 countries.

GROUP 7 2
Integrated Telecom
Company
• Wireless Services
2G/3G
• Telemedia Services
Fixed Line
Broadband
DTH
• Enterprise Services
Carrier
Corporate
• Passive Infrastructure
Bharti Infratel
Indus Tower

GROUP 7 3
Vision 2020
• To build India's finest business conglomerate by 2020
• Supporting education of underprivileged children through Bharti
Foundation
• Strategic Intent:
– To create a conglomerate of the future by bringing about “Big
Transformations through Brave Actions.”
Indian Telecom Sector
• India – Fastest growing market in World – 190 mn subscribers
• 4th largest mobile market growing at 6 mn Sub/month
• 3rd largest internet market, 4th largest by 2012
• Paying highest taxes and regulatory charges; Variable License fee

• Data revenues – 8.5% of service revenue against world avg of 16.5%

– Content Services – Music/Video etc
– Applications – m Commerce/PVR Ticketing
• Tele-density – From 2% in 2000 to 15.44% in 2006
• 23 Circles - 4 Categories ( Metro, A, B & C)
• Bharti Airtel – Largest player with presence in 23 Circles

GROUP 7 5
SWOT
Strengths Weakness
• Largest Telecom Player in • Price competetion with
India – 24% other players
• Strategic Alliance with other • Lack of emerging
stakeholders in Bharti Airtel
include Sony-Ericsson, Nokia market investment
- and Sing Tel opportunity
• Very focused on telecom
• Strong Financials
• acquisition

Source: CMIE Report NOV 08

GROUP 7 6
SWOT
Opportunities Threats
• 3G services • India centric – Major
• Digitel tv services revenues from India
• new Acquisition • New players
• Latest technology and • Saturation in
low cost advantage. telephony services
• Fast expanding IPLC
market

GROUP 7 7
BCG Matrix for Bharti Airtel
HIGH

Mobile Services
LOW

HIGH LOW
GROUP 7 8
Competitors analysis
• Reliance communication (GSM+CDMA)
• Tata (DOCOMO)
• Idea
• Aircel
• MTNL
• BSNL (3G)
• VODAFONE
• Loop telecom
• Sistema shyam (mts)

GROUP 7 9
Market share

GROUP 7 10
 Customers composition
• There are 44 crore subscribers in India
• Strong players in telecom sector
FINDING
• Airtel have a 24% of market share
• Most preferred brand
• Teledencity 15.6%
• Good network in remote areas

GROUP 7 11
THANK YOU !!

GROUP 7 12