Political

Political Instability
It affects the pharmaceuticals industry
because this political situation had a negative
effect on both business results and the morale
of business executives. Also, this will lead
investors to doubt either to invest or not.
Changes in political stability have implications
for economic growth.

It will affect the firm since the riots

and general disorder in the environment
will disrupt the business operations. Thus,
decreases the profit of the business.

2
 Economic
Economic growth
GDP growth, Philippines GDP growth has
lagged behind that of their partners. This poor
performance was attributed by many people to
political instability and unrest, together with a
severe power shortage, resulting in brownouts
that created substantial reductions in industrial
output.

Class Structure
Economic class structure will definitely have a great
impact to the firm and industry because class system defines
the mechanism of production, distribution, allocation of goods
and services and the resources in a given economy.
 Social
Demographics
J&J Inc. estimated that the population
growth in the Philippines was 2.3% per year.
Considering that 42% of the population was living
in the urban area and there only 50% of the
population aged 20 years old and below which
are the female teens and young adults.

Culture
AttitudesThis will affect the firm and industry since
Demographics
there are differenthave
groupa big impactwith
of people for J&J target sales
different
The changing attitudes of individuals towards a certain
knowing that
lifestyles, not all of the target market is living in the
product maybuying
affect habits, health consciousness,
J&J (Philippines) Inc. since the firm
cityincome
areas. Most of the population was not capable of
will supplyandtheetc.
needs and wants of customers and they
buying this product due to inconvenience. Population
adjust as to what the consumers demanded.
growth and age factor.
 Technologica
l
Increase on Technological Research

The increase in technological research has seen

many development in pharmaceutical industries,
this force the top player in the industry to adopt
this innovation and invest spending on research
and development to encourage innovation in the
sector.

Modern technology have changed the way most

pharmaceutical companies operate and they have to
keep updated to the change in technology in order to
provide the best solutions to customers problem.
 Legal
 
Consumer
Food, Drug Protection
and CosmeticAct (RA.
Act 7394)
(Republic Act
Patents/Intellectual
No. 3720) Property Act (Republic
Act of 1997
Industries No. 8293)
The violates the law industries
pharmaceutical will face penalties
encourage by
depending upon the violation of relevant
the government to develop the safety and
Pharmaceutical
provisions of the
effectiveness industry
of law.
drugs. will prevent the
competitors from making, selling, or using the
invention without permission through this law.

The company is required to run some test of

their new drugs and it will be investigated from
Pharmaceutical
If 10
J&Jto
violate companies
this law, they have be
limitation to their
15 years. If ever themay subject
company fail totoshow
patent
lawsuits likeorengineers who invented the product may
financialorpenalties.
the effectiveness may have unreasonable side
resign and hop to another company and may leak
  effects, they will research it further in the lab at
some information from the firm's innovation. This
their expense.
republic act will provide them a legal monopoly and
much better if the patent made at an early stage.
 7

J&J Face powder

“Because the baby
is now a lady”
Vision
“
Compact face powder is a
new innovative product
that will give a more skin
freshener than as a
cosmetic make up. And will
establish an image of value
pricing. We are going to
have a very good
distribution in virtually all
urban centres.

8
 The main aim of
Mission
the
“ proposed
product is to sell
face powder from
compacts which is
more convenient to
be used by teens
and young adults
that will provide a
relatively modest
sales and profits for
the company.
9
 INTRODUCTION
Background
This product is a face powder in a plastic
compact that could be used outside the home
and can be refilled.

Idea
Face Powder as inspired by the insight that
young Filipino women used JOHNSON’s ® Baby
Powder on their face and made do with carrying
around the product in loose tissue or
handkerchiefs. To address this unique Filipino
need, Johnson’s face powder has created.
 Benefits
Johnson & Johnson Philippines
decided to offer consumers a more
convenient and sanitary way to 1
1
powder their faces by introducing
compact face powder which it called
JOHNSON’s® Face Powder. This was
the first Johnson & Johnson product if
its kind worldwide.
PROPOSED PRODUCT
CONCEPT
Explanation of product
The cases for both compact and the
refill were both the same shade of mauve 1
2
plastic for the beige product, and while
plastic for the while product. The
packaging for the refills carried the words,
“With Powder Puff” on the upper left hand
corner. The script “J&J” on the powder
puff, on the cases and on the front of the
packaging were printed in gold.
Promotion, placement & Price
The key distribution would be
supermarkets. This was a critical part
of the strategy for two reasons. First, 1
it was believed what this distribution 3

would be a key factor in the certain of

a new ”everyday beauty cave”
market.
Description of Product
Compacts Refil
l

1
4
Target Market & Customers

▹ Urban Female
1
5
Financial & Budget
▹ Recommended pricing
structures and set prices
The Johnson’s Face powder has a
factory price of 35.96 and 22.46
1
pesos , and designed to retail in 6

supermarkets at ₱ 39.95 and ₱ 34.95

respectively.
▹ Estimated sales target
The preliminary 15-month sales
forecast ₱6,500,000 at factory selling
prices.
Why should J&J push
the launch?

17
 It is inspired by the insight that
teens and young adults Filipino
women used J & J baby powder, by 1
8
in their handkerchief or tissue to
be applied in their faces.
Hence, we assume that Johnson’s
face powder would be successful to
launch in the market since J&J is one
of the top branding pharmaceutical
companies in the Philippines.
 20.3 % of the product of the
Philippine's population consist
of people ages 15-24 which is
1
9

a huge potential market for the

product.
89,526,124
Whoa! That’s a big number, aren’t you proud?

20
89,526,124$
That’s a lot of money
185,244
USERS
And a lot of users
2
1

100%
Total success!
THANKS!
Any questions?
2
You can find me at: 2

@username
user@mail.me
CREDITS

Special thanks to all the people

who made and released these
awesome resources for free:
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