BCG Matrix of

The Coca Cola Company.

 The Coca Cola Company
• Established: 1886
• Ranking: We own 4 of the world’s top 5
nonalcoholic sparkling beverage brands: Coca-
Cola, Diet Coke, Sprite and Fanta.
• Company Associates: 90,500 worldwide (as of
December 31, 2007)
• Operational Reach: 200+ countries
• Consumer Servings (per day): 1.5 billion.
The Coca Cola Company

Did you know that the coca cola

Company offers more than 3000+
products in over 200 countries ?
 The Coca Cola Company
Did you know that the coca cola Company offers more
than 3000+ products in over 200 countries ?
• Energy Drinks
• Juices / Juice Drinks
• Soft Drinks
• Sports Drinks
• Tea and Coffee
• Water
• Other
The Coca Cola Company
Brands Names of Coca Cola
In India
• COCA-COLA
• THUMS UP
• SPRITE
• FANTA
• LIMCA
• MINUTE MAID PULPY ORANGE
• MAAZA
• KINLEY
• GEORGIA
 PRODUCT THAT SELL MORE IN MARKET
ACCORDING TO DISTRIBUTORS
9
8
7
SELL IN MARKET

8
6
5 6
4 5
3
2 3
1 2
1
0
THUMS- SPRITE COKE MAAZA FANTA LIMCA
UP
PRODUCTS
 The BCG Matrix
•BCG Matrix i.e. Growth-Share Matrix, Boston Box,
Boston Matrix, Boston Consulting Group analysis.

• Created by Bruce Henderson for the Boston Consulting

Group in 1970 to help corporations with analyzing their
business units or product lines.

• This helps the company allocate resources and is used

as an analytical tool in brand marketing, product
management, strategic management, and portfolio
analysis.
 The BCG Matrix
STARS :- High growth business competing in market where
they are relatively strong compared with the competition. They
have a high point shares and are the ideal businesses.

CASH :- Low-growth business with a relatively high point

shares. These businesses were stars but now have lost their
attractiveness.

QUESTION MARK :- Businesses with low point share but

which may have a high growth rate. This suggests that they
have potential but may require huge ever, a competing force
extraordinary effort in order to grow point share.

DOGS :- Businesses that have low relative share and low

expected growth rate. Dogs may generate enough points to
sustain but they are rarely, if ever, a competing force.
The BCG Matrix
The Position Of Coca Cola Brand
Names In BCG Matrix
The BCG Matrix
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Thank you
-by Navin Jagwani