A 5-YEAR 5-POINT PROGRAM

FOR

BACOLOD CITY
 Objectives
• To create a “culture of tourism or public
awareness and better understanding and
appreciation of tourism as a means of
preserving desirable Filipino values, pride of
place and environmental/ecological balance,
more so as one means for economic
upliftment
 Objectives
• To identify, enhance and develop existing and
potential tourist attractions, facilities,
landmarks and heritage sites
• To achieve and maintain high quality standards
and services in all tourist facilities and plants
• To develop a local tourism manpower that can
eventually help alleviate poverty through job
generation in the global tourism community
 Objectives
• To design and implement a marketing and
tourism marketing promotion program that
will bring in the targeted increase in tourist
arrival for Bacolod City
• To make tourism a dynamic tool to attract
investors to the City of Bacolod, subscribing to
the adage that “An investor is first and
foremost a tourist.”
 Vision

The Bacolod City Tourism Office implements for

the city government a viable and sustainable
tourism industry program as a resource base
for economic and socio-cultural development,
ecological balance and preservation for an
acceptable quality of life for her citizenry
 Mission
• ,the tourism industry of Bacolod shall
maximize its contribution to the vision of
Bacolod City as a model local government unit
that integrates the Bacolenos into the
mainstream of the country and, hopefully in
the global community for them to enjoy the
prime benefits of an inter-active =,sustainable
and dynamic activity brought about by the
tourist industry
 The 5-Year 5-Point Program
• 1. Public awareness and involvement
• 2. Infrastructure and Facilities Development
• 3. Tourism Services Upgrading and
Professionalization
• 4 Focus Marketing an Promotion
• 5. Tourism Investments Generation and Gains
Assessment
• PUBLIC AWARENESS AND
INVOLVEMENT
 Strategies
• 1. Public
Awareness and Involvement
1.1. Awareness campaign thru “A
Tourist is a Friend” as jump-off for
community-based activities that will
infuse the culture of tourism among
people and develop in them pride of
place
 Strategies
1.Public Awareness and Involvement
1.2. Strengthen support to existing and
developing festival showcasing local culture,
sports activities, handicrafts, artworks and
other cultural undertakings
 Stategies

• 1. Public Awareness and Involvement

1.3. Organize and strengthen The Tourism

and Cultural Development Council aspolicy
making and advisory body to the city
government on tourism matters
 Strategies

• 2. Infrastructure and Facilities Development

2.1 Maintain a data bank on tourist

infrastructures, facilities, products and
manpower, including a listing of local culture,
songs and dances an local cuisine
 Strategies
• 2. Public Infrastructure and Facilities Dev’t
• 2.2. Strengthen clean up and beautification
drive in coordination with concerned
departments of the city to create
tourist-worthy sites an in general to
improve the quality of life of the
citizenry
 Strategies
• 2. Public Infrastructures and Facilities Development
2.3. Put up aesthetically acceptable
directional signs in traffic routes,
tourists attractions, landmarks and
heritage sites
2.4. Design and institutionalist the visitor-
friendly “ A Tourist is a Friend” advocacy
campaign logo
 Strategies
• 2. Public Infrastructures……

2.5. Make representation with transport

agencies for assistance to better
access routes and schedules
2.6 Ensure the security of tourists through
police visibility b creating a tourist
assistance unit for quick response to any
tourist-related incidents.
 Stategies
• 2. Public Infrastructure…
• 2.7. Put up priority tourist information
counters to improve visitors’ facilitation,
reception and welcome services
 STRATEGIES
•
• 3. Services Upgrading and Industry
Professionalization
3.l Organize industry-related skills training
and upgrading workshops for industry
front liners such as waiters, taxi d
rivers.etc.
3.2. Link with the academe offering tourism and
hotel and restaurant management courses
 Strategies

• 3. Services Upgrading and Industry

Professionalization
3.3.For the city to establish its own
training center for the industry or
utilize the Bacolod City College
 Strategies
• 4. Focus Marketing and Promotion

• 4.l. Strengthen the institutional image of

Bacolod as the City of Smiles, MassKara
Festival City along with the tag line “A
Tourist is a Friend”
4.2. Produce quality collaterals
4.3 Maximize the use of the web and other
online tools
4.4. Maximize the use of media and other
publicity/advertizing outlets
 Strategies

4. FOCUS MARKETING
4.4. Study the market niche and focus
marketing and promotion strategies on
that market
 Strategies
• 5 .Investment Generation and Gains
Assessment

5.l. Ideintify tourism investment priorities based on the

city investment incentive code
5.2. Strengthen business data base for tourist-investors,
who are first and foremost tourists
5.3. Link with the city’s business deelopment council or
group in charge of investments e.g. Metro Bacolod
Chamber of Commerce and Industry, Amity and FCCCII
 Strategies
• 5. Investment Generation
5.4Hold investment symposia to attract
investors to the area
5.5. Have a periodic asssessment of
possible investment opportunities and
a data on investment gains
 Conclusion

• Given the necessary support and resources

and implemented according to its mission,
vision an objectives and its strategies well-
carried out, this 5-point 5 year develo9pment
program hopes to make tourism in Bacolod a
dynamo for a brighter economy for the city,
hep alleviate poverty and sustain the high
quality of life Bacolod is known for.