IIM

O
SAMBALPUR

S W T
O P P O RT U N I T I E S
• 5G to bring
S T R E N GT H S

T H R E AT S
• One of India’s seamless • High
leading connectivity competition
• Subscribers
telecommunic and market from Reliance
ations of Vodafone

WEAKNESSES
share. Jio, Airtel and
company Idea in
several big BSNL.
offering voice, • Telecom tower
data, markets are
facing service in India is set • Lobbying and
enterprise to boom as its
quality issues mafia creating a
services tenancy ration
as the telco pricing struggle.
negotiates will increase
• Highest from 1.95
subscriber stiff
challenges times in 2016
market share to 2.9 times by
of 33.7% with around
network 2020 
333.6 million
active integration
• Internal turf • Increase in
subscribers opportunities
wars
• Company is in tier 2 and
• Strong brand tier 3 cities.
appeal across finding it
metro, urban, extremely
challenging
1
2 | Firm
rural Analysis
& deep
to undercut
Telecommunication Industry : Vodafone-Idea Merger
 Core Competencies and management issues IIM
SAMBALPUR

Core Competencies
• Vodafone-Idea operates in all 3 segments
of market-low level ,middle level and high
level & is open to large market.
• Strong spectrum portfolio
• Aggressive broadband investment and
complimentary brands
• Good network coverage.
Management Issues
• Employees have their loyalties aligned with
parent firm.
• Different culture of Vodafone and Idea
leading to integration issues.
• Low morale of employees amid
apprehensions of job safety.
• Top management exiting from their
positions.

2 | Firm Analysis Telecommunication Industry : Vodafone-Idea Merger