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01 02
ABOUT US MARKET ANALYSIS
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the section the section
03 04
GOALS & STRATEGY CONTENT PLAN
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the section the section
05 06
BUDGET KPI OVERVIEW
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the section the section
01
ABOUT US
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the section
Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot—even
hotter than Mercury—and its atmosphere is
extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon
OUR STORY
MERCURY VENUS
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state one of your state one of your
qualities qualities
JUPITER SATURN
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state one of your state one of your
qualities qualities
Mercury is the closest planet to the Sun Venus has a beautiful name and is the
and the smallest one in the Solar System second planet from the Sun. It’s terribly
—it’s only a bit larger than our Moon. The hot—even hotter than Mercury—and its
planet’s name has nothing to do with the atmosphere is extremely poisonous. It’s
liquid metal since it was named after the the second-brightest natural object in the
Roman messenger god, Mercury night sky after the Moon
GUIDING PRINCIPLES
“This is a quote. Words full of wisdom that
someone important said and can make the
reader get inspired.”
—SOMEONE FAMOUS
02
MARKET
ANALYSIS
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the section
55 45
HOBBI % %
ES BOY GIRLS
AGE NATIONALITIES
5 - 13
Neptune is the
13 - 15 farthest planet from
the Sun
AUDIENCE DEMOGRAPHICS
30%
10%
20%
40%
HOBBIES
BUYER PERSONA
MERCURY VENUS MARS NEPTUNE
Mercury is the Venus has a Despite being red, Neptune is the
smallest planet beautiful name, Mars is a cold farthest planet
in our Solar but it’s too hot place, not hot from the Sun
System
GOALS
STEP 1 STEP 2 STEP 3 STEP 4
It’s a gas giant, Mercury is the Despite being red, Neptune is the
composed mostly smallest planet in Mars is a cold farthest planet
of hydrogen and our Solar System place, not hot from the Sun
helium
STRATEGY
04
CONTENT PLAN
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the section
Despite being red,
Mars is a cold
place, not hot
Mercury is the
Saturn is the
smallest planet
ringed one. It’s
in our Solar
a gas giant
System
GOING TO CREATE?
VENUS NEPTUNE
Venus has a Neptune is the
beautiful name, but farthest planet from
it’s too hot the Sun
MERCURY SATURN
It’s the smallest Saturn is the ringed
planet in our Solar one. It’s a gas giant
System
GOING TO USE?
ON PUBLISH
Topic 1
SAME DAY AS POST
Topic 2
DAY AFTER POST
CALENDAR
05
BUDGET
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topic of the section
15,000 10,000
BUDGET
06
KPI OVERVIEW
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the section
2,500 4,000
1,500 20,000
23,550 80%
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