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Course

Introduction to Economics

Chapter 3

Elasticity

Dr. Lê Thanh Hà
Outline

1
The Elasticity of
2
The Elasticity of
Demand Supply

3 4
Applications
Chapter 3: Elasticity Slide 2
Elasticity

Elasticity is a measure of responses of a variable to a change in another


variable.

  %∆𝑋
𝐸 𝑋𝑌 =
%∆𝑌

Chapter 3: Elasticity Slide 3


Elasticity

The Price Elasticity of Demand


Elasticity
of The Cross-Price Elasticity of Demand
Demand
The Income Elasticity of Demand

Elasticity
of The Price Elasticity of Supply
Supply

Chapter 3: Elasticity Slide 4


1
ELASTICITY OF DEMAND
The Price Elasticity of Demand
A measure of how much the quantity demanded of a good
responds to a change in the price of that good, computed
as the percentage change.
in quantity demanded
The price The percentage change of quantity demanded
divided= by
elasticity of
the percentage
____________________________
demand changeThe percentage
in price change of price

  % ∆ 𝑄 𝐷 ∆ 𝑄𝐷 / 𝑄𝐷 ∆ 𝑄𝐷 𝑃

𝐸 = 𝐷𝑃 = = .
%∆ 𝑃 ∆𝑃/𝑃 ∆𝑃 𝑄

Chapter 3: Elasticity Slide 6


The Price Elasticity of Demand

Example:
• Oil price increases by 10%
• Quantity demanded for oil decreases by1%

  −1 %

𝐸 = 𝐷𝑃 =− 0,1
10 %

Chapter 3: Elasticity Slide 7


The Price Elasticity of Demand
Properties
Relative numbers
Negative numbers

Chapter 3: Elasticity Slide 8


The Price Elasticity of Demand
Computation Methods
The Midpoint Method
Calculate between two points on a demand curve.

The Point Method


Calculate at one point on a demand curve.

Chapter 3: Elasticity Slide 9


The Price Elasticity of Demand
Methods Midpoint Method

Chapter 3: Elasticity Slide 10


The Price Elasticity of Demand
Methods Midpoint Method

Midpoint Method:

Q1 – Q2 P1 – P2
EDP =
(Q1 + Q2)/2 (P1 + P2)/2

Chapter 3: Elasticity Slide 11


The Price Elasticity of Demand
Method Point
Method
dQ P
E DP  x
dP Q

Chapter 3: Elasticity Slide 12


The Price Elasticity of Demand
Method Point
Method
Demand function of a cinema ticket:
  70-0,02Q

What is the price elasticity at the price:


  30

EDP=0,75. means that at price P=30, 1-percentage


change in price causes quantity demanded to
change by 0.75%.
Chapter 3: Elasticity Slide 13
The Price Elasticity of Demand
Types
Unit Elasticity

Inleasticity
Elasticity

|EDP|

0 1 2 3 ∞
Perfect Perfect
Elasticity Inelasticity

Chapter 3: Elasticity Slide 14


The Price Elasticity of Demand
Types Perfectly Inelastic Demand
• EDP = 0
• Vertical line.
• Regardless of the
price, the quantity
stays the same.

Chapter 3: Elasticity Slide 15


The Price Elasticity of Demand
Types Inelastic Demand
• EDP < 1
• The quantity
moves
proportionately
less than the
price.
• Steep demand
curves.

Chapter 3: Elasticity Slide 16


The Price Elasticity of Demand
Type Unit Elastic
Demand
• EDP = 1
• The quantity
moves the same
amount
proportionately as
the price.

Chapter 3: Elasticity Slide 17


The Price Elasticity of Demand
Types Elastic
Demand
• EDP > 1
• The quantity
moves
proportionately
less than the
price.
• Flatter demand
curves.

Chapter 3: Elasticity Slide 18


The Price Elasticity of Demand
Types Perfectly Elastic
Demand
• EDP = ∞
• Horizontal lines.
• The all quantities
can be sold at one
price.

Chapter 3: Elasticity Slide 19


The Price Elasticity of Demand
Determinants

Availability of Close Substitutes

Proportion of Income spent on

Definition of Market

Time Horizon

Chapter 3: Elasticity Slide 20


The Price Elasticity of Demand
Elasticity and Total Revenue

Total Revenue (TR) is


equal to price times quantity.

 
𝑇𝑅 = 𝑃𝑥𝑄

Chapter 3: Elasticity Slide 21


The Price Elasticity of Demand
Elasticity and Total Revenue

When demand is inelastic, price and


total revenue move in the same
direction.

Chapter 3: Elasticity Slide 22


The Price Elasticity of Demand
Elasticity and Total Revenue

When demand is elastic, price and


total revenue move in the opposite
direction.
.

Chapter 3: Elasticity Slide 23


The Price Elasticity of Demand
Elasticity and Total Revenue

When demand is unit elastic, total


revenue remains constant when the
price changes. ∆  𝑇𝑅 𝑖𝑛𝑐𝑟𝑒𝑎𝑠𝑒𝑠

  𝑇𝑅 𝑙𝑜𝑠𝑠𝑒𝑠

Chapter 3: Elasticity Slide 24


The Price Elasticity of Demand
Elasticity and Total Revenue

EDP P increase P decrease

EDP > 1 TR decrease TR increase

EDP = 1 TR not change TR not change

EDP < 1 TR increase TR decrease

Chapter 3: Elasticity Slide 25


The Price Elasticity of Demand
Elasticity along a Linear Demand
Curve
• The slope of linear demand curve
is constant.
• The price elasticity of demand
decreases. .

Chapter 3: Elasticity Slide 26


The Price Elasticity of Demand
Elasticity along a Linear Demand
Curve

Chapter 3: Elasticity Slide 27


The Cross-Price Elasticity of Demand
This measures how quantity demanded of one good
responds to a change in the price of another good,
ceteris paribus.

Percentage change in quantity of good 1


The cross-price ____________________________
=
elasticity of Percentage change in the price of good 2
demand

  % ∆ 𝑄 𝐷𝑥 ∆ 𝑄 𝐷 𝑥 /𝑄 𝐷 𝑥 ∆ 𝑄𝐷 𝑥 𝑃𝑌

𝐸 = 𝑋𝑌 = = x
% ∆ 𝑃𝑌 ∆ 𝑃𝑌 /𝑃 𝑌 ∆ 𝑃𝑌 𝑄 𝐷𝑥

Chapter 3: Elasticity Slide 28


The Cross-Price Elasticity of Demand
Example:
When the price of orange is 16k/kg and the price of
tangerine is 14k/kg, the quantity demanded of
tangerine is 30 kg. When the price of orange
decreases to 12k/kg, then the quantity demanded
of tangerine is 22 kg. What is the cross-price
elasticity of demand for tangerine?
  14
𝐸 𝑄𝐶 =
13

Chapter 3: Elasticity Slide 29


The Cross-Price Elasticity of Demand
Types

EXY > 0 X and Y are substituted

EXY < 0 X and Y are complement

EXY = 0 X and Y are independent

Chapter 3: Elasticity Slide 30


The Income Elasticity of Demand
This measures how the quantity demanded changes
as consumer income changes.

Percentage change in quantity demanded


Income ____________________________
=
elasticity of
demand Percentage change in income

  % ∆ 𝑄 𝐷 ∆ 𝑄𝐷 / 𝑄𝐷 ∆ 𝑄𝐷
❑ 𝐼
𝐸 = 𝐷𝐼 = = x
%∆ 𝐼 ∆ 𝐼 /𝐼 ∆𝐼 𝑄𝐷

Chapter 3: Elasticity Slide 31


The Income Elasticity of Demand
Types

EDI > 1 Luxuries

0< EDI < 1 Normal goods

EDI < 0 Inferior goods

Chapter 3: Elasticity Slide 32


2
ELASTICITY OF SUPPLY
The price elasticity of supply
It is a measure of how quantity supplied of a good
responds to a change in the price of that good.

Percentage change in quantity supplied


The price
= ____________________________
elasticity of
Percentage change in price
supply

  % ∆ 𝑄𝑆 ∆ 𝑄𝑆 / 𝑄𝑆 ∆ 𝑄𝑆 𝑃

𝐸 = 𝑆𝑃 = = x
%∆𝑃 ∆ 𝑃 /𝑃 ∆𝑃 𝑄

Chapter 3: Elasticity Slide 34


The price elasticity of supply
Types
Unit Elasticity

Inelastic
Elastic

ESP

0 1 2 3 ∞
Perfect Perfect
Inelasticity Elasticity

Chapter 3: Elasticity Slide 35


The price elasticity of supply
Types

Chapter 3: Elasticity Slide 36


The price elasticity of supply

Changes
in price
elasticity
along the
supply
curve

Chapter 3: Elasticity Slide 37


The price elasticity of supply
Determinants

The input substitution

Time horizon

Chapter 3: Elasticity Slide 38


3
APPLICATIONS
Elasticity

1 Can good news for farming be bad news for


farmers?

Chapter 3: Elasticity Slide 40


Elasticity

Chapter 3: Elasticity Slide 41


Elasticity

2 Which policies are effective to control crime rates?

Chapter 3: Elasticity Slide 42


Elasticity

Chapter 3: Elasticity Slide 43


Elasticity

Chapter 3: Elasticity Slide 44


End

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