DIGITAL MARKETING

NIHARIKA DAGA
DEPARTMENT Of MANAGEMENT STUDIES, JODHPUR
MEANING OF DIGITAL MARKETING

• digital marketing is a version of unique

modernization marketing for providing and
promoting products and services. in digital
marketing who provides products and services to
the recipient called the provider. and who received
products and services from the provider called the
recipient and receiver of the products and
services.
 ADVANTAGES OF DIGITAL MARKETING

• digital marketing is a version of unique modernization marketing.

• at the moment digital marketing is spreading in all over the world.
• digital marketing is everlastingly open for 24 hours and 7 days.
• digital marketing is very facilitative and useful of providers of products
and services.
• digital marketing is very simplest and succinate way of providing
products and services from provider to the recipient of products and
services.
• digital marketing is helpful for promote products and services Spanning
or extending throughout the entire world.
• digital marketing is Relatively low in price or charging low prices system
of marketing.
• digital marketing is easiest system for reaching targeted audiences fast.
• digital marketing is safe and riskless marketing system.
• digital marketing is marketing which gives greater earnings.
• it is lowest cost marketing.
• it is marketing which supports for providing greater return on
investment on marketing programs.
• digital marketing build better brand goodwill.
• digital marketing is facilitating to gain public's faith.
• digital marketing assure business's entity.
• digital marketing supports in relation and comparison of one products
and services to the another.
• digital marketing gives all clues about business rivals.
 DISADVANTAGES OF DIGITAL MARKETING
• digital marketing is bad concept for uneducated people and for villagers.
• technology based concept. this concept is failed in villages lack of good
internet.
• based on internet connection.
• in digital marketing due to higher maintenance costs it effect
environment.
• by digital marketing prices of products and services increased and
effective too much.
• security and privacy issues everlastingly been effect digital marketing.
• by online marketing increased cut-throat competition.
• hard (tough) and complex marketing concept.
• increasing work overload. in online marketing there is too much
manipulation.
• this is an uncanniness marketing scheme.
• it is not useful in villages where internet connection is too bad.
 IMPORTANCE OF DIGITAL MARKETING
what reasons which prepares digital marketing essential?
• 
.  For companies today, digital marketing elements is necessary because it attempts:
 
• For various networked design.
• Cost-competent marketing results.
• Level playing ground.
• Progressive targeting and personalization opportunity.
• Definitive movement discovers and investigation.
• Endless campaign performance comment.
 EXAMPLES OF DIGITAL MARKETING

• Branding marketing
• Social media marketing
• Content marketing
• Email marketing
• Video production marketing
• SEO marketing
• Web design marketing
• App development marketing
• SEM marketing
• Online marketing