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‡Blue ocean strategy is a business strategy

book by W. Chan Kim and Renee
Mauborgne .

‡Blue ocean strategy is a business strategy

book.

‡It has been published in 42 languages and

has sold over 2 million copies the world
over.
‡Blue ocean strategy aims at business
expansion and it is a system for making
market competition irrelevant and creating
new market spaces
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‡Blue ocean strategy generally specify that the

market universe can basically be divided into two
kinds of oceans: red and blue

‡The cornerstone of blue ocean strategy is ³value

innovation

‡The author has very well explained the major

hurdles faced during executing the blue ocean
strategy and how to overcome them
  
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‡To distinguish between Blue Ocean & Red Ocean
strategy.

‡Implementation of this strategy.

‡Focuses on construction rather than competition.

‡Search for new market space.

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Õompete in existing market space. Õreate uncontested market space.

Beat the competition. Make the competition irrelevant.

Exploit existing demand. Õreate & capture new demand.

Make the value-cost trade-off. Break the value-cost trade-off.
Align the whole system of a firm¶s Align the whole system of a firm¶s
activities with its strategic choice activities in pursuit of
of differentiation or low costs. differentiation or low costs.
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º.Reconstruct market º.Overcome key
boundaries. organizational hurdles.
2.Focus on big picture,
2.Build execution into
and not the numbers.
strategy.
3.Reach beyond existing
demand.
4.Get the strategic
sequence right.
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‡There are FIGURE OF SPEECHS explained in the book
like ±PERSONIFICATION, RHERITORICAL QUESTION,
ANTITHESIS AND METAPHORS to make readers
understand at ease.

‡Various DIAGRAMS AND GRAPHS are shown in the book

to attract the reader¶s attention.

‡Usage of SUPERLATIVE AND COMPARATIVE DEGREES

like ±³biggest, better than´ are used to emphasis the
importance of the theme
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The strategy outlines the premise, research, success examples and
the so-called µValue Innovation¶ framework, which allows
companies to create Blue Ocean Strategies and in the process
achieve:-
‡ High-impact, customer-based innovations.
‡ Significant increase in speed to market, from idea
formation to market introduction.
‡ Significant decrease in development and operational costs.
‡ An innovation-focused and duly motivated organization &
Increasing buyer value.
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