MDM Overview

Top 5 Questions About MDM

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Agenda

• Top 5 Questions About MDM

• Leveraging Partners for MDM
• TCS MDM Practice

• Integration and Demonstration with MDM Application

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 Data is Constantly Changing
Source: D&B, US Census Bureau, US Department of Health and Human
Services, Administrative Office of the US Courts, Bureau of Labor Statistics

While we do this presentation…

Companies
• 240 businesses will change addresses
• 150 business telephone numbers will
change or be disconnected
• 112 directorship (CEO, CFO, etc.)
changes will occur
• 20 corporations will fail
• 12 new businesses will open their
doors
• 4 companies will change their name
Individuals
• 5,769 individuals in the US will change
jobs
• 2,748 individuals will change address
• 515 individuals will get married
• 263 individuals will get divorced
• 186 individuals will declare a personal
bankruptcy

Data changes at rate of 2% per month (27% per year)!

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Impact of Bad Data

Mike Haas – former J&J CIO

• “Item synchronization cost manufacturers one-half
percent of sales annually”

Large wholesaler
• Of the 25 million invoices/year, 37% error out with bad
prices or product data
• Competitor has error rate of less than 1%

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Top 5 Questions About MDM

1. What is MDM?

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Defining Master Data Management (MDM)

1. Verb

MASTER Data Management

2. Adjective

MASTER Data Management

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Generally Accepted MDM Principles

• MDM is an business APPLICATION

• Data Models
• Business Processes
• User Interfaces

• Project funded by the Business to solve specific

problem

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 Master Data Examples and Project Types

Master Data MDM Project Types

Customer CDI / Single View of Customer /
Customer 360 / Customer Hub

Product PIM / Product Hub / Global Data

Synchronization
Employee Single View of Employee / HR Data
Hub
Account Financial Data Hub

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Direct Sales MDM Activity: Opportunistic
Engagement

• Involved in over 20 sales cycles

• 14 MDM deals over last 4 quarters

• Over $4.5 MM
• BMW Leasing, Aegon, Group Health, TIAA-CREF, Novation, BP,
American Express, Washington Mutual, Wellpoint, Unisys,
Samsung Life Insurance, CIBC, RR Donnelley, Tech Monterey

• Predominantly customers building their own MDM

application

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Top 5 Questions About MDM

1. What is MDM?

2. What is our MDM Strategy?

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 MDM Data Integration Software Spending
Growing Piece of the Pie

800 IDC: MDM Market Analysis, Oct 2005

16.3%
700
Percentage of Total
600
Software Spend 14.3% CAGR of
500 DI
13.2% Software
400 Spend
In 12.1%
Million300 = 25%
USD 10.3%
200
9.3%
100
8.5%

0
2003 2004 2005 2006 2007 2008 2009

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 Informatica MDM Strategy

A. Data
Integration
for MDM

Fit to B. Tool to
INFA build an
MDM
Application
X
C. MDM
Application X
Fit to MDM
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Top 5 Questions About MDM

1. What is MDM?

2. What is our MDM Strategy?

3. Why should you leverage partners in MDM

opportunities?

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Informatica MDM Strategy
Key Components in any MDM Project

Policy/Standards Mandates, stewardship, organization

Services Implementation, customization, integration

Application S/W Domain data models, business processes

Integration S/W Data Integration, Data Quality

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Master Data Management

Kalyan Viswanathan
Practice Director, MDM Practice - Tata
Consultancy Services

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Top 5 Questions About MDM

1. What is MDM?

2. What is our MDM Strategy?

3. Why should you leverage partners in MDM

opportunities?

4. What is our Value Prop for MDM?

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 Informatica Value Proposition
Gartner – November 16, 2006

“All the MDM vendors are weak in…”

Gartner Report on MDM- November 16, 2006

Data
• Interacting with external systems
Access
• Monitoring and reporting data quality &
Data
Delivery
Quality
• Ensuring compliance with rules for data Data
governance Audit

• Integrating with SOA strategies in terms Data

of operating at the heart of "information Services
as a service"
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Informatica Value Proposition
Bloor Research Whitepaper

“Put Simply, if you ignore data integration or do

not treat it as being of sufficient importance
then your MDM project will fail.”
Philip Howard, Bloor Research - October 2006

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Top 5 Questions About MDM

1. What is MDM?

2. What is our MDM Strategy?

3. What is our Value Prop for MDM?

4. Why should partners be leveraged in MDM

opportunities?

5. What is the difference between an EDW and MDM?

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 The Informatica Product Platform
Data Integration for MDM

ERP
MDM ERP

CRM CRM

Informatica Informatica
Mainframe Mainframe
DW
Home
Legacy Grown Legacy

Relational Relatonal

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 Demo:
Informatica Data Integration for MDM

Bertrand Cariou
Principal Sales Consultant

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MDM: Challenges
Thales – French Customer

• More than 50 Acquisitions (1989 to 2006)

• Defense
• Space
• Electronics

• Lack of Visibility Generates Business

Inefficiency
• Unknown customers
• Sensitive Diplomacy Issues
• Multiple contradictory sales approaches
• Conflicted merged organization vision

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MDM Project Approach

• MDM is Strategic Initiative

• Sponsored by the CIO
• For all domains: customers, products, contracts, organization

• Centralized Management of Master Data

• Discovering, Cleansing, De-duplicating
• Centralized Master Data pushed to ERP Applications

• On-going Monitoring and Maintenance

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 Business
Applications
Data Quality

Business Users Databases

MDM

User Interface Applications

Workflow PowerCenter
Data Model Advanced Edition
Mainframes

MDM
Repository
Files
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 Business
Applications
Data Quality
?
Business Users Databases

MDM

User Interface Applications

Workflow PowerCenter
Data Model Advanced Edition
Mainframes

Files
25
 Business
Applications
Data Quality
?
MATCH
Business Users Databases

MDM

User Interface Applications

Workflow PowerCenter
Data Model Advanced Edition
Mainframes

Files
26
 Business
Applications
Data Quality
?
MATCH
Business Users Databases

MDM

User Interface Applications

Workflow PowerCenter
Data Model Advanced Edition
Mainframes

Files
27
 Business
Applications
Data Quality

Business Users Databases

MDM

User Interface Applications

Workflow PowerCenter
Data Model Advanced Edition
Mainframes

Files
28
 Business
Applications
Data Quality

Business Users Databases

MDM

User Interface Applications

Workflow PowerCenter
Data Model Advanced Edition
Mainframes

Files
29
 Business
Applications
Data Quality

Business Users Databases

MDM

User Interface Applications

Workflow PowerCenter
Data Model Advanced Edition
Mainframes

Files
30
MDM Sales Activity 2006

• Over 20 MDM deals over last 4 quarters

• Over $4.5 MM
• CSAA, BMW Leasing, Aegon, Group Health, TIAA-CREF,
Novation, BP, American Express, Washington Mutual, Wellpoint,
Unisys, Samsung Life Insurance, CIBC, RR Donnelley, Tech
Monterey

• Predominantly customers building their own MDM

application

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Demo

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Recall Value Prop for MDM
Leverage for Continued Momentum in 2007!

“All the MDM vendors are weak in…”

Gartner Report on MDM- November 16, 2006

Data
• Interacting with external systems
Access
• Monitoring and reporting data quality &
Data
Delivery
Quality
• Ensuring compliance with rules for data Data
governance Audit

• Integrating with SOA strategies in terms Data

of operating at the heart of "information Services
as a service"
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MDM Overview

Thank You

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