CAD Applications Final Project

Pankaj Sharma

Department of Mechanical
Engineering
University at Buffalo
Pro b le m S ta te m e n t:
“ Pro d u ct D e sig n & A n a lysis o f fla p m o b ile
phone”

Design Goal:
Flap Analysis (basic motion simulation, stress
analysis while applying different pressure forces
on flap)
Drop test of complete body
NEW USP (unique selling point) generation
Battery mechanism & Location
Customer feedback

 Market Survey of flap cell
phones

References:
[3] http://www.lg.com/us/mobile-phones/LG-LX550.jsp,Nov-20-2010
[4] http://us.blackberry.com/smartphones/blackberrypearl8200 ,Nov-20-2010
[5] http://www.gsmarena.com/nokia_2760-1975.php,Nov-20-2010
[6]http://www.buy.com/prod/alcatel-elle-flip-phone-with-camera-
unlocked/q/loc/12435/204735396.html,Nov-20-2010
 Why Cell Phone Project:

Existing Problems:

The cell phone get fall down on floor at least 2 times in

day and many were complaining about body wear and tear,
LCD crack
Coming out of the battery whenever cell phone drops on
floor.
Flap becomes loose after some usage or fall down.
Buttons get hang
Needs wire (port connection) to transfer the data from cell
phone to computer.



 Idea Generation Phase:

Concept Design: Overall cell phone body

surface concept
 Comparison of Alternative Designs

Parameters Concept 1 Concept 2

Pros Aesthetical looks better Aesthetical ok
Aesthetics Excellent Good
Surface finish Good Excellent
Durability Good Very good
Mock up 5(Very High) 4(High)
Response from
Customers
Cons
Manufacturing Mold design of such design will be little bit Flap shaft mechanism will
Issues complicated be complicated
Quality Maintainability will be a major issue
Cost High (Due to complicated profile) Moderate
Idea Generation for New Unique Selling point in
Cell phone
 Comparison for new features concepts

Compact Tube Light Retractable USB Drive

Pros
We can read while walking and travelling Students problem of loosing USB
drive will be resolved
Easiness of use
Users do not need to carry cable for
Cons data transfer
Complicated and delicate product
More chances of breakage of tube light Care while using
Cost $7 $6
 Decision Making Table

ecision table for cell phone concepts:

KPOV
KPIV Parameters Ease of Cost of Quality Final Cost Total
Score(100)
Manufacturing (20%) (50%)
Concept 1
(30%) 75
20 15 40
Concept 2 25 17 45 87
Please note that Final cost high means less value for decision matrix table

Decision table for USP:

KPOV
KPIV Parameters Ease of Manufacturing Customer Final Cost Total
(20%) Response (30%) (50%) Score
Mini Light 20 15 35 70
USB Drive 25 15 37 77
Sketches
Sketches
Sketches
Sketches
Detailed 2D drawing of Flap body
Detailed 2D drawing of Main Body
Complete Assembly Exploded View
Flap Assembly Exploded View
Main Body Assembly Exploded View
ign Optimization Flow Chart for analyzing von messes stress
different materials at various flap angles
Start

Choose the material

for Engineering
Analysis
Apply the material properties on the mobile
assembly in the simulation mode of SolidWorks and
set the model for analysis

Set the Flap angle and apply

variable pressure force on the
flap

No
Meshing

Yes
If meshing is done smoothly run the
simulation study

Take the plot reading for Von messes stress

generation and strain reading and check the
major area of stresses
Update the excel sheet for von messes stress obtain at
particular angle and for a particular material and repeat
all the iterations from the step3

Stop
Plots Analysis: data comparison for various
plastics.

Flap Pressure Von Messes Stress ( PSI ) Strain

Angles Force ( psi ) Acrylic Nylon 6 Acrylic Nylon 6
Plastic Plastic
    Max Max Max
Material Max
90 0.01 40.4 42.2 7.36E-05 2.06E-05
110 83 94 1.19E-04 3.43E-05
130 77.9 88 9.79E-05 3.43E-05
150 76.4 87.3 1.14E-04 3.19E-05
90 0.5 2017.9 2108 3.60E-03 1.03E-03
110 4147.6 4699 5.99E-03 1.71E-03
130 3895.5 4421 4.89E-03 1.36E-03
150 `3822 4365 5.70E-03 1.59E-03
Von Messes Stresses at various flap Angles at Variable
Pressure Forces
Von Messes Stress, Strain at 150 degree Angle at Pressure Forces
of 0.5 psi.
 Animations of the Engineering Analysis
results

ØA : Motion Simulation of Flap

based cell phone ØB :Pressure Force
Analysis

ØVirtual Drop Test Simulation

 Virtual Drop Test Simulation

ØB : 0.02 “
ØA : 0.01 “ thickness thickness

ØA : 0.03 “ thickness
Von Messes Stresses of body casing for shell thickness
0.03inch

ØWith ribs addition,

reduction in stresses about
40 percent (from 0.5 to 0.3
MPa).
 Challenges Faced During the Project

ØSurfacing
ØMeshing of this bodies
ØMeshing for complete Body
ØDrop Test Failures on SolidWorks
in Furnas Lab

Solutions

ØSurfacing: Model Simplification and new

tools learning
ØMeshing : simplification of the model
ØDrop Test Failures : Theoretical Hypothesis
developed and 1 Newton impact force applied
for analysis purpose.
Questions ?