The 5A’s essential

to a successful
destination
Prepared by: Fiza
Learning Outcomes

At the end of this topic, students are able to:

• State the five essential requirements of a successful destination

• Identify the necessary infrastructure standards and services

Defining a Destination

‘A physical space in which a visitor spends at

least one overnight. It includes tourism products
such as support services and attractions, and
tourism resources within a day’s return travel
time. It has physical and administrative
boundaries defining its management, and
images and perceptions defining its market
competitiveness.’
(UNWTO,
2007)
Accommodat
ion
Accessibility

Destinations are working

harder than ever to
Mix broaden their range of
and activities in order to get
Activities
Balan people to stay longer and
ce spend more in their
localities

Amenities

Attraction
 Can be
developed
almost
Draw anywhere
people to Primary
them attractivenes
s of a
destination Primary
Destination

Attractions Scope
Secondary
or Stopover
Destination
Types
Governme
nt
Ownershi
p
Natural Manmade
Non-profit
Private
It is very basic
to tourist
destinations The latest trend
in
accommodation • Hotel
is holiday Primary
• Resort
villages

Accommodat • Motels
Types
ion • Youth
Hostels
Seconda
• Farm Houses
ry
• Sleeper
Trains
• Caravans
 “Accessibility is a
means by which a
tourist can reach the
area where attractions Air
are located” Water

Accessibility also
Accessibility means the Land
transportation

Accessible tourism is
intended as the set of
services and facilities
capable of allowing persons
with specific needs to enjoy
a holiday and their leisure
time with no particular
barriers or problems
 “The various elements of
tourism services available
which offered to tourist at
the destinations”
Tourism
resources
Receptive
Facilities

Activities are
Activities
classified as:
Entertainment
and Sport
Tourism Facilities
Reception
Facilities
“The basic facilities
provided in a tourist • Beaches
destination”. • Sea Bathing
• Possibilities of
Natural
Fishing
• Opportunities of
trekking
Amenities

• Various types of
entertainment
Manmade
• Facilities which
cater special needs
 offering
telecommunications
services,
environmental
management, health tourists choose The travel
Tourism and sanitation, and where to visit and industry has
cannot perhaps most critical, when to visit, and seen many
afford a safety and security travel professionals examples of
medical crisis Other must be able to react destinations
or a food Critical to world events by losing both
crisis, a Requiremen promoting those business and
natural ts: destinations that their long-term
disaster or a Infrastructu offer maximum reputation
political re safety and security because they
disaster, and to their customers, have failed to
conventional Security using creativity and adequately
wars or acts innovation to provide high
of terrorism For tourism to reinvent what they standards of
or crime prosper, a sell, offering safer infrastructure
destination must be destinations services and
recognized by the facilities
travelling public as
a safe and secure
destination
Butler’s (1980) Tourist Area Life
Cycle