MANAGEMENT

ANALYSIS ON
BATA SHOE
COMPANY (BD)
 GROUP :

• Members: ID:
• H M Babur Raiyan --- 1810075
• Sadruzzaman Saad --- 1810062
• Md. Nur E Masfiq Hossain --- 1810909
• Fariha Mridula --- 1830246
• Muhammad Faysal Khan --- 1820377

Bata was founded in 1894
by Czech business man
Thomas Bata in the city of
Zlin.
In Bangladesh, Bata started its
operation in 1962. Currently
Bata Shoe Company
(Bangladesh) Limited operates
two manufacturing facilities –
one in Tongi and the other in
Dhamrai. With a production
capacity of 160,000 pairs of
shoes daily. Annual shoe sales
currently stand about 30 million
pairs.

INTRODUCTIO 1914 to 1918

N 1894 1962

The no. of Bata employees

increase ten times due the
significant development to
military orders from World
War 1.
• To make great shoes accessible to
everyone, keeping in mind the comfort that
needs to be there and providing new
designs with it.
• To help people look and feel good and to
attract and retain the best people.
• To remain the most respected footwear
company.
OBJECTIVES Achievement of 100% estimated
business in each category.

Achieve an average 55% margin in

each category.

Innovative ideas or system for better

management of merchandise
distribution by maintaining 4 times
stock turn.
PRODUCTS
 BUSINESS • City Stores
TYPE • Family Stores
• Bata Bazar
• Clearance Outlets
BUSINESS ENVIRONMENT
EXTERNAL FACTORS
How Bata gets job done?
• Line of business
• Source of production
• Self manufacturing
• Satellite routing
• Outsourcing
• Import
STAKEHOLDERS

• CEO, DIRECTOR, MANAGERS

• TRUSTEES, BOARDS, CONSULTANTS
• EMPLOYEES, CUSTOMERS
• RIVALLING COMPANIES
• GOVERNMENT
• RETAILERS, SUPPLIERS
• MEDIA, SHAREHOLDERS
PRODUCT REGULATIONS AND DISTRIBUTION
 DEPARTMENTS THAT RUNNING BATA

• FINANCE
• RETAIL, NON-RETAIL and SUPPLY-CHAIN
• HUMAN ROSOURCE
• RESEARCH AND DEVELOPMENT
• MERCHANDISING
• E-COMMERCE and MIS
ORGANIZATIONAL STRUCTURE
RETAIL (FOCUS)
 LEADERSHIP STYLES DEPLOYED

• DEMOCRATIC or PARTICIPATIVE

• AUTOCRATIC or DICTATORIAL
EMPLOYEES
& LABOR • There are 3 types of workers in Bata:
• Permanent Workers
• Temporary Workers
• Casual Workers
 WORKERS RECRUITING PROCESS

JOB EXPERIENCE REFERENCE

LABOR MOTIVATION

EMPLOYEE TRAINING
PROGRAM
ISSUES & RECOMMENDATION

• The company should undertake sufficient

investments in fixed assets and raw materials to
maintain the optimum level of production.
• The administrative cost must be reduced by means of
tight costs control system.
• Higher sales growth needs to achieve.

• Pricing should be more competitive.

• Maintaining its legacy of customer satisfaction by
delivering its innovative design and quality footwear
to satisfy the needs of people.
CONCLUSION