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Presented by,
Sudalai,Saran Raja, Mohammed
Ibrahim Faez, Essaki Muthu

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P&G

The Procter & Gamble company also known as P&G.Is an American

multinational consumer goods company. Head quartered in downtown,
Cincinnati, ohio, USA.
At 1937, Brothers-in-law William Procter & James Gamble starts a
partnership making and selling of candles and soap in Cincinnati.
At present P&G operates in 80 countries and have nearly 100000
employees.
P&G INDIA was established in 1964 & serves over 650 million
consumers across INDIA.
 It specializes in a wide range of personal health/consumer health, and
personal care and hygiene products.
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AWARDS

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PRODUCT Master title style
LINE

BABY FABRIC FAMILY GROOMING HAIR CARE ORAL CARE PERSON SKIN AND
CARE CARE CARE AL PERSONAL
HEALTH CARE
CARE

1.LUVS 1.TIDE 1.BOUNTY 1.BRAUN 1.HEAD & 1.CREST 1.ALIGN 1.GILLETE

2.PAMPERS 2.ARIEL 2.CHARMIN 2.GILLETE SHOULDERS 2.FIXODENT 2.CLEAR 2.IVORY
3.BOUNCE 3.PUFFS VENUS 2.AUSSIE 3.ORAL-B BLUE 3.OLAY
4.CHEER 3.GILLETE 3.HERBAL 4.SCOPE 3.META 4.OLD
5.DOWNY 4.THE ART ESSENCES 4.VICKS SPICE
6.DREFT OF 4.OLD SPICE 5.PEPTO 5.SAFE
7.ERA SHAUING 5.PANTENE BISMOL GUARD
8.GAIN 6.PRILOS 6.SECRET
9.ACE EC OTC 7.NATIVE
10.RINDEX 7.ZZZ 8.SNOW B
3en1 QUIL ERRY

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PRODUCT Master
DEPTH title style
- ARIEL

Ariel is available at various

sizes like 25 gm, 60 gm, 100
gm, 500 gm, 1kg & 2kg.
They are having several
new variants and coloured
fragrances like Ariel Matic,
Ariel 24 Hour Fresh, Ariel
complete + & Ariel Color &
style.
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SEGMENTATION

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BEAUTY Master title style
SEGMENT

They include
cosmetics,
fragrances, hair
care and skin care
products.
Ex:-head &
shoulders, ambipur
& olay.

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FAMILY edit Master title style
BABY CARE SEGMENT:-

They include diapers,

paper towels and toilet
papers.
Ex:- pampers, bounty
& charmin.

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HEALTH CARE Master title style
& PERSONAL CARE SEGMENT

It divides its consumers Into

different geographically units
such as health care products
all over the world especially
America.
They includes
products in oral care, femine
care, tooth paste, Drugs and
other personal care categories.
Ex:- ORAL-B, Fixodent, Crest,
Vicks & Whisper

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COMPETITOR title style
ANALYSIS

Their main competitors are HUL,JOHNSON & JOHNSON,MARICO,COLGATE PALMOLIVE.

P&G PRODUCTS COMPETITORS

Ampi pur Air wick

pampers huggies

Head & shoulders Clinic plus

ariel Surf excel

ORAL-B colgate

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VICKS-PRODUCT LINEtitle style
PRICING

149 RS 25 RS 14 RS 3 RS 1 RS

250 RS 50RS

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STRENGTH,TARGETING & POSITION

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AMBI PURedit Master title style

• Higher middle class

STRENGTH

• Bottled fragrance of freshness with a

TARGETING wide range for both home and car

• Radio & televisions ads

POSITIONING

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ORAL-B

• Can choose this according to their individual

STRENGTH
taste with variety of prices

• Young adults (25-39)

TARGETING

• Scientist choice of tooth brush

• Currently in hyperactive mode in india with
POSITIONING
lot of promotion in visual media

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HEAD & edit Master title style
SHOULDER

• Segmented to both men and women

STRENGTH
• Shiny hair , eradicates dandruff and low price

• Higher middle class who are brand conscious

• Target to early adapter and who overall care
TARGETING for hair

• It is positioned as anti dandruff shampoo

POSITIONING

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PAMPERS

• Easily available,affordable
STRENGTH

• Children from 4months to 5 years

TARGETING • Regular buyer of diaper.

• Guaranteed dryness and care of

POSITIONING baby’s skin

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GILLETE

• Two main segments

• Systems:-mach 3,mach 3 turbo, mach 3 power and gillete
fusion
STRENGTH • Disposable:-sensor 3 disposables and gillete turbo

• Targeted to age group 18-25 years of male

• Customers Who are looking for top quality saving
TARGETING experiences

• It has high brand name.

• It will decrease the importance of prices
POSITIONING

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ARIEL GREEN
Launched premium
priced (Rs 56 for 500gm)
concentrated, detergent
powder. The Price was much
higher. Ariel did not bring in
the expected sales for P&G.
P&G brought offers such
as cheaper green alternate to
ariel (at Rs 46 for 50 gm) in
the lower-premium range and
ariel super soaker (at Rs 25
per Kg) in the middle range
and Ariel blue and green bars
(at Rs 10.50 for 250 gm) in
the popular end. 18
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Gillette Gillete vector- Gillette mach 3-

presto- 19 RS 60 RS 129 RS

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STRETCHING title style
HORIZONTALLY

They add new

variants colors
and fragrances.

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ACTIVE WHEEL
DETERGENT
SOAP
It was
completely failed
in the market.

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ORAL-B
ELECTRONIC
RECHARGABLE
TOOTH BRUSH

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PACKAGING

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PANTENE

Is introducing a
unique bottle
made with light
weight , durable
aluminum for its
shampoo and
conditioner.

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CHILD edit Master
TUB title style

Child-Guard tub easy to

close, but harder to open so
parents and caregivers can
both conveniently and
safely store the product.

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TIDE to edit
BOX Master title style

Contains less
packaging, 60%
less plastic, and
30% less water
than the current
150-oz Tide
press-tap bottle

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HANDLING CONVENIENCE

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ORAL-B
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Features a
handles with a
mechanism that
allows
consumers to
exchange only
the brush head.

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PLC editproducts
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Thank you

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