Insights on New TRAI

SMS and Voice

Regulation 2018
Implementation

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 TRUSTWORTHY SECURE MOBILE
ECOSYSTEM SUBSCRIBER PRIVACY

What TRAI Wants to Achieve from New Regulation?

WIPE OUT SPAM &

END TO END TRACEABILITY
FRAUD

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 4 PILLARS OF NEW REGULATION
AND THEIR ROLES

PRINCIPAL ENTITY TELEMARKETER ACCESS PROVIDER TRAI

• Entity Registration • Telemarketer • Entity Register • Audit
• Sender ID Registration • Sender ID Register • Governance
Registration • Aggregation • Template Register
• Template Function • Consent Register
Registration • Delivery Function • Telecom
• Consent • Scrubbing Function Resources
Management • Scrubbing and
Delivery
• Complaint
Management

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4 PHASES OF NEW REGULATION

01 02 03 04
PRINCIPAL TEMPLATE SENDER ID CONSENT
ENTITY REGISTRATION REGISTRATION MANAGEMENT
REGISTRATION

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4 PHASES OF NEW REGULATION

4 TAG Aggregator
Entities have to tag their Aggregator.

3 GET UNIQUE ENTITY ID

Once Operators verify and Approve the
uploaded KYC documents, Entities will
receive unique Entity ID.

2 DO THE KYC
Entities have to upload KYC details
asked by Operators which includes
PAN, GST, COI, LOA, etc.

1
GOTO OPERATOR WEBSITE
Entities have to Logged into respective
Operator’s DLT website and pay INR
5,900 as registration fees

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 4 TYPES OF SMS
• 6 Digit Sender ID
PROMOTIONAL • DND Scrubbing
• 9 am – 9 pm

• 1st Information SMS

TRANSACTIONAL • 1st Transaction SMS
• 6 Digit Alpha Sender ID

• 6 Digit Alpha Sender ID

SERVICE IMPLICIT • Follow up SMS after 1st Transactional SMS
• Within the cycle of Buying/Selling

• Within span of 1 year of Buying/Selling

SERVICE EXPLICIT • Cross sell/ Up Sell SMS
• 6 Digit Alpha Sender ID

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THANKING YOU

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