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Kultur Dokumente
&TECHNOLOGY IN MARKETING
Contents
Objective.
Marketing An Overview
Scope of IT in Marketing.
Customer Relationship Management.
Digital Marketing.
Digital Marketing Models – Pull vs. Push
Digital Marketing- Intrenet based .
Digital Marketing- Mobile based .
Effects of IT enabled Marketing on Industries.
Conclusion.
References.
Thank You.
Marketing An Overview
Internal
InternalData
Data
Collection
Collection of Information from Data SourcesWithin
of Information from Data Sources Withinthe
theCompany
Company
From:
From:Accounting,
Accounting,Sales
SalesForce,
Force,Marketing,
Marketing,Manufacturing,
Manufacturing,Sales
Sales
Marketing
MarketingIntelligence
Intelligence
Collection
Collection and Analysis of PubliclyAvailable
and Analysis of Publicly AvailableInformation
Informationabout
about
Competitors and the Marketing Environment
Competitors and the Marketing Environment
From:
From:Employees,
Employees,Suppliers,
Suppliers,Customers,
Customers,
Competitors,
Competitors, Marketing ResearchCompanies
Marketing Research Companies
Marketing
MarketingResearch
Research
Design,
Design, Collection, Analysis, and Reportingof
Collection, Analysis, and Reporting ofData
Dataabout
aboutaa Situation
Situation
Importance of MIS
Marketing
Environment
Why
MIS Competitio
Is n
Customer
Needs Needed
Strategic
Planning
Scope of IT in Marketing
CRM
DIGITAL MARKETING.
• INTERNET MARKETING.
• MOBILE MARKETING.
CRM
Customer relationship management (CRM) is a term applied to processes
implemented by a company to handle its contact with its customers .
Push
Push digital marketing technologies involve both the marketer (creator
of the message) as well as the recipients (the user). Email, SMS, RSS
are examples of push digital marketing. In each of these examples, the
marketer has to send (push) the messages to the users (subscribers)
in order for the message to be received.
Internet Marketing
Availability of information.
Learn about products, as well as purchase
them, at any hour.
Reduction in cost on the part of marketer as
well as customer.
Expansion of local markets to national and
international markets.
Mobile Marketing
Music Industry.
Agriculture Sector
Banking Industry.
Health Industry.
Automobile Industry.
Designing Industry.
CONCLUSION