Omaxe limited

• It is founded in 1989
• Its founder is Mr. Rohtas goel
• Its headoffice is in New Delhi.
• On 13th may ,2006 changed its name from
omaxe private limited to Omaxe limited.
• Its tagline is “Turning dream into reality
• Its target from premium to middle segment
customers
• Its positioning is for good quality and world class
propoerty
• Its revenue wasRs.16.27 billion but now its
authorised capital share is Rs.1,000,000 and its paid
up capital is Rs. 500,000.
• No. of employess is 1575.
 Area of focus
• Tier one and tier two cities
• Richer and upper middle class families
• New retail stores and offices
• Government construction projects
Strategy:
1. Strategic land acquisitions
2. Focus on customers.
 Product portfolio
• Integrated township
• HI-Tech township
• Group housing project
• Shopping malls
• Office spaces
• Sco’s
• Hotel projects
 Pestle analysis
• Pestle analysis is used to identify the external
forces affecting an organisation . This is a
simple analysis of an organisation’s
political,economics social and technological
environment. A pestle analysis incorporating
legal and environmental factor is called pestle
analysis.
 Political factors
• Legislation such as the minimum wage or anti
discrimination laws.
• Voluntary codes and practices
• Market regulations
• Trade agreements tariffs or restrictions
• Tax levies and tax breaks
• Type of government regine e.g: communist,
democratic, dictatorship.
 Economic factor
• Home economy situation and trends
• Overseas economies and trends
• General taxation issues
• Market routes and distribution trends
• Interest and exchange rates
• International trade/monetary issues.
 Social factors
• Lifestyle trends
• Demographics
• Consumer attitudes and opinions
• Brand,company,technology image
• Consumer buying patterns
• Fashion and role models
• Ethnic/religious factors
• Advertising and publicity
• Ethical issues
 Technological factors
• Competing technology development
• Associates/dependent technologies
• Replacement technology/solution
• Manufacturing maturity and capacity
• Information and communications
• Technology access, licensing,patents
• Consumer buying mechanism/technology
 Competitors
BELOW ARE THE TOP 3 OMAXE LTD
COMPETITORS:
1. Ansal
2. DFL
3. JAYPEE
 Swot analysis
Below is the strengths, weakness opportunities & threats
{SWOT} analysis of omaxe ltd.
1. Strength:
• Pioneering experience in handling projects and themes
of all kinds and dimensions, a good management
approach and its effort on continued innovation.
• Focus on affordable housing for all
• Omaxe received international Arch of europe award for
quality and excellence
• Strong financial position and brand presence
2. OPPORTUNITIES:
• Increased emphasis is laid on the Public Private
Partnership (PPP) approach for meeting the large
financing requirements
• Huge amount of money to be invested in
construction industry in india
• Collaboration with international companies to
increase global penetration.
• 3. THREATS:
• Immense competition as India’s real estate market
is largely unorganised and dominated by a large
number of small players
• The global recesionary trend, economic slowdown.
• Rising interest rates and hing inflation.
 Awards and recognition
• Special jury award for excellent contribution to
real estate in tier2&3 cities at the property
awards 2015.
• First construction company of northern india to
receive an ISO 9001:2000 certification.
• Excellence award as recognition in excellence in
productivity, quality innovation and
management from institute of economic
studies.