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LEADING
the
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CHAIN OPERATORS
IN VIETNAM
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GOLDEN GATE RESTAURANT GROUP | ABOUT COMPANY

ABOUT
N ame

Golden Gate Trade Services

JSC
(Golden Gate)
Founded

November 2005,
nearly 15 years
Operation
ago
Serving five main casual dining concepts which are Hotpot, BBQ, Asian,
Western, and Cafeteria, Golden Gate has been operating over 300
outlets
nationwide and is constantly expanding

Capital investment

$80 million
Office

Headquarter in
Hanoi 1 Branch in Ho
Chi Minh
2 Food factories
PAGE 02
GOLDEN GATE RESTAURANT GROUP | NETWORK

NORTH
17 PROVINCES
NETWORK (2019)
127 STORES

The initial success of Golden Gate Restaurant Group in 2005 led to further
openings across Vietnam. Golden Gate's brands are optimally
differentiated to suit the specific tastes and diverse culinary styles of each
region.

18 MILLION – 18% VIETNAMESE POPULATION

No of visits

$208 MILLION, AT 16% GROWTH

Revenue
SOUTH
303 + NE W 70 PER ANNUM 23
No of outlets
PROVINCES
40 176 STORES
No of
provinces

PAGE 03
GOLDEN GATE RESTAURANT GROUP | MILESTONES

MILESTONES

Equitized & invested by

M eko n g Capital

2005 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Invested Equitized &

by MAJ invested
by Standard
Chartered
Private Equity

Invested
by MAJ

PAGE 0 4
GOLDEN GATE RESTAURANT GROUP | GROWTH HIGHLIGHTS

GROWTH HIGHLIGHTS IN 5 RECENT

YEARS
Until the year 2018, Golden
Gate reported the average
annual growth rate in the
number of outlets was 40%. 2017 2018
The number of guests and the
amount of sales annually also
2016
saw an increase of 37.5% and
32%, respectively.
2015

2014

› 72 Store › 145 Store › 189 Store › 229 Store › 278 Store

› 4.2 mil visits › 11.2 mil visits › 13 mil visits › 15 mil visits
› 7.1 mil visits
› Sale: $60mil › Sale: $86 mil › Sale: $119 mil › Sale: $150 mil › Sale: $180 mil

PAGE 05
GOLDEN GATE RESTAURANT GROUP | BRANDS

BRANDS
KEY CONCEPTS POTENTIAL CONCEPTS

HOTPOT BBQ ASIAN WESTERN CAFETERIA

› 108 stores › 129 stores › 30 stores › 30 stores › 6 stores

› 39% sale › 40% sale contribution, › 10% sale contribution, › 10% sale contribution, › 1% sale
contribution, growth growth at 21% growth at 30% growth at 30% contribution
at 37%
› 42% profit contribution, › 42% profit contribution, › 2% profit contribution, › 2% profit contribution,
growth at 22% growth at 7% growth at 125% growth at 125%

PAGE 0 6
GOLDEN GATE RESTAURANT GROUP | OPERATION PLATFORM

THE PLATFORM ONE - OPERATION SYSTEM

More than 300 restaurants of Golden Gate are all operated on One
OF HAPPINESS Operation system, in which managers are able to control their
performance and health at any time. All data can be isolated and
forecasted that aims at increasing restaurant efficiency.

TECHNOLOGY
Golden Gate has invested in a Digital Factory to
traform every manual process into technology to
enhance cutomer experience through Customer
Order at table and boost productivity via ERP
system and service check using artificial
intelligence.

CUSTOMER DATABASE
Golden Gate built The Golden Spoon Application to
create the world of loyal customers, called G-people,
and currently, Golden Gate has one million G-people
customers. Meanwhile, Golden Gate uses Marketing
Technology function in order to offer right products
to right customers at right time via this Application
based on customers' preferences statistics
methodology.
PAGE 0 7
GOLDEN GATE RESTAURANT GROUP | KEY MARKETING CAMPAIGN

KICHI - KICHI
LUCKY DRAW W I N BIG PRIZES

SCHEME
Customers have an unprecedented
opportunity to win a super prize: two car
Huyndai MST Base 2019

SCALE
More than 70 stores nationwide
Over 100,000 participants per
year

TIME: August 2019 - September

2019

SPONSOR: Coca Cola

BUDGET
$100,000 - $150,000 per year

PAGE 0 8
GOLDEN GATE RESTAURANT GROUP | KEY MARKETING CAMPAIGN

ASHIMA - MATSUSAKE
THE MUSHROOM SEASON THAT JAPANESE
EXPECTED IS COMING

SCHEME
Matsutake are hard to find because of their specific growth
requirements and the rarity of appropriate forest and terrain.
Because of the once-yearly harvest of mushrooms, causing
the price to be very high. Each season, Ashima offers a
special menu to our customers.

SCALE
9 stores nationwide

TIME: August 2019 - September 2019

BUDGET
$30,000

PAGE 0 9
GOLDEN GATE RESTAURANT GROUP | KEY MARKETING CAMPAIGN

VUVUZELA
RESCUSE HOT SUMMER
SCHEME TIME: May 2019 - July
2019
Drink til' drunk with Vuvuzela. The biggest prize is 100 beer
BUDGET
cup voucher which cost to $250. Daily lucky draw events
in the evening. The value of whole prize package is up to Up to
$75,000
$50.000.

PAGE 10
GOLDEN GATE RESTAURANT GROUP | KEY MARKETING CAMPAIGN

GOGI
100TH STORE

SCHEME
There’s always a Gogi House near you. Gogi has now
come to every corner of big cities and present in
more than 40 cities in Vietnam. To celebrate the
100th gogi restaurant, customers attend the lucky
draw program
for Korean trips.

SCALE
102,387 customers

BUDGET
$358,696

PAGE 11
 GOLDEN GATE RESTAURANT GROUP | KEY MARKETING CAMPAIGN

GOLDEN GATE GROUP

HAVE A GOOD MEAL DAILY AT GOLDEN GATE

SCHEME SCALE
This program is to increase seat turn during non-peak hours for whole GGG restaurant 2.8 millions views
chains. The scheme is launching in order to attract more customers before and after lunch nationwide
BUDGET
and dinner with (i) interesting game “playing is wining” to offer e-coupon in cash and (ii)
$136,000
extending opening non-peak hours at restaurants in mall and offering combos at more
reasonable price.
PAGE 12
GOLDEN GATE RESTAURANT GROUP | CORPORATE SOCIAL RESPONSIBILITY

CORPORATE SOCIAL
RESPONSIBILITY

WASTE ZERO-BE HERO

THE JOURNEY OF PLASTIC BOTTLE

PLASTIC LESS

PAGE 13
GOLDEN GATE RESTAURANT GROUP | MATERIAL SOURCE

MATERIAL
SOURCE MEAT
The most superior material in Golden Gate is US beef imported from top three
processors named JBS Swiff, Tylson, and Cargill. The second rank is Australian
beef fed in 100 days, provided from top two processers JBS Australia and Kilcoy.

The meat cut has good origin, from mid to top rank in the beef market that can
ensure a premium experience for customers. Imported meat takes 35% of total
cost of Golden Gate's food and beverage , in which imported beef accounts for
2,500 tons, equivalent to $18 million annually.

Golden Gate was honored to be one of top
importers of US goods by the U.S. Ambador.
VEGETABLES
Golden Gate aims to cooperate with farms to
control the clean vegetable growing area with the
purpose of providing organic products to
customers in the near future.

PAGE 14
GOLDEN GATE RESTAURANT GROUP | BBQ

PAGE 15
GOLDEN GATE RESTAURANT GROUP | HOTPOT

ASHIMA
MUSHROOM

HOTPOT

NUMBER OF STORES : 9
Being the first brand of Golden Gate launched in 2005, along
with the development of the restaurant chain, Ashima’s
mushroom flavor has been very popular over the last 14 years,
being the top of veggie restaurants for any guests having
healthy lifestyle. Ashima owns the mushroom collection of
more than 23 types of natural and precious mushroom from
Japan, Korea, and Shangri-La. Customers will immerse in the
modern oriental ambience, experience hostability style and be
impressed by the waitresses’ hand dance when serving the
mushroom hotpot at Ashima.

PAGE 16
 GOLDEN GATE RESTAURANT GROUP | HOTPOT

HUTONG
HOTPOT PARADISE

NUMBER OF STORES : 20
Hutong was established with the strong desire to bring a truly Hong Kong culinary
style. The hotpot restaurant has been winning diners over with its traditional Hong
Kong décor and signature broth made of cardamom, cinnamon, anise, etc. Served
to the table, simply pick from 99 fresh ingredients including sliced beef, seafood,
vegetables, etc. and cook in your choice of broth in alarcate.

PAGE 17
GOLDEN GATE RESTAURANT GROUP | HOTPOT

MANWAH
TAIWANESE HOTPOT

NUMBER OF STORES : 18
With outstanding Taiwanese-style décor, Manwah is one of
the places that feels pretty amazing before you even lift a
chopstick. But it is not all about the décor, Manwah offers
more than 68 dishes including an impressive range of thinly
cut premium beef served on the ice bowls and a wide
selection of fresh vegetables for your pot. Indulging in two
types of broth with a “Yuan Yang” pot containing signature
Mala broth will bring diners to an incredible culinary
adventure. Last but not least, the desert world at Manwah
will amaze any guests and absolutel complete the
experience with various special ice-cream flavors.

PAGE 18
 GOLDEN GATE RESTAURANT GROUP | HOTPOT

KICHI-KICHI
ROTARY HOTPOT

NUMBER OF STORES : 78
Kichi-Kichi is a leading restaurant chain specializing in hotpot buffet
in Vietnam. The modern rotary hotpot model along with the
unique Kaiten serving style from Japan delights diners who are
seeking for a comfortable restaurant to hang out with family and
friends. Kichi-Kichi encompasses counter seats set with individually
served hotpots, and booths with communal hotpots, both
arranged around a conveyor belt that incessantly pumps out plates
of fresh ingredients. With only a fixed price, customers can
immerse in an unlimited number of more than 100 special dishes
such as thinly sliced marbled US beef, seafood, vegetables, fresh
seasonal mushrooms, etc. and a choice of three types of broth
(Thai, mushroom, and seasonal).

PAGE 19
GOLDEN GATE RESTAURANT GROUP | HOTPOT

DARUMA
SUSHI - SASHIMI -

HOTPOT

NUMBER OF STORES : 5
Japanese cuisine is one of the world’s most diverse, with fresh vegetables, all sorts of meats and seafood, both raw, cooked, and grilled. Enjoying this
country’s delicious cuisine is a big reason for visiting Daruma! Diners can find all kinds of typical Japanese food dishes that must try at Daruma with
various choices such as Japanese hotpot buffet with over 40 items, Japanese perfectly well-prepared sets, and fresh, nutritious sushi and sashimi.

PAGE 20
GOLDEN GATE RESTAURANT GROUP | BBQ

GOGI HOUSE
KOREAN BARBECUE

RESTAURANT

NUMBER OF STORES : 9 0
Korean barbecue is an internationally-popular dish and GoGi
House contributes to spread the special culinary culture to
Vietnamese customers and is expanding to other nations. GoGi
House offers a wide selection of over 20 items to barbecue,
including Korean-style short ribs, pork, thin-sliced beef and
more. The items are marinated perfectly and the short ribs
were absolutely delicious. In addition, the indispensable dishes
such as bibimbap, kimchi soup, and typical hotpot flavors will
also create the perfect journey of Korean cuisine.

PAGE 21
 GOLDEN GATE RESTAURANT GROUP | BBQ

SUMO BBQ
JAPANESE BARBECUE

RESTAURANT

NUMBER OF STORES : 27
Sumo BBQ provides the authentic Japanese yakiniku (grilled barbecue) dining experience
where customers share premium cooked meats over a flaming charcoal grill. The restaurant
offers a wide range of meats including both a la carte menu and buffet menu with
premium Wagyu beef, Harami, American beef tenderloin, Iberico pork and other delicious
items along with sauces and marinates crafted in-house to create a culinary masterpiece.
Walk into the modern dining room and guests will take in cozy yet sleek booths with a
Japanese grill at the center of each table, and this is where the culinary adventure begins.

PAGE 22
GOLDEN GATE RESTAURANT GROUP | BBQ

SHOGUN
JAPANESE STREET

BBQ

NUMBER OF STORES : 2
Walk into Shogun restaurant, diners will be impressed by the
space that is a reflection of hustling and bustling streets in
Tokyo. Awaken all senses by sashimi with the pure flavor of
salmon is a great way to start your foodie adventure in
Shogun. In addition, the seemingly endless selection of
delicious entrees, sushi, grilled US beef, seafood and hotpot
combined with excellent staff will make your dining
experience one to remember! Last but not least, Beer Mixed,
a signature cool drink combining beer and the taste of fruits
such as strawberry, mango, etc. at Shogun is a missing piece
that you need to totally immerse in the truly Japanese
culinary journey.

PAGE 23
GOLDEN GATE RESTAURANT GROUP | BBQ

K-PUB
KOREAN GRILL

PUB
NUMBER OF STORES : 10
K-Pub is not only special by its name but also by the unique Korean street barbecue style
along with delicate cuisine. Immerse yourself in the bustling atmosphere at K-Pub to
absolutely savor authentic Korean street flavor with the choice of more than 30 delicious
dishes including well-marinated US beef, various panchan, tasty street snacks and
desserts, and fresh drinks. Especially, an unlimited refill cheese served for all kinds of
buffet will bring an extremely new taste experience to any barbecue lovers.

PAGE 24
GOLDEN GATE RESTAURANT GROUP | ASIAN

ISUSHI
BEST AND FRESH SASHIMI

BUFFET

NUMBER OF STORES : 7
With tasty and healthy dishes presented beautifully,
Japanese cuisine satisfies both the body and soul.
Being the first and only sashimi buffet restaurant in
Vietnam, iSushi can meet various needs of Japanese
food lovers. With 100 dishes available for endless
orders, the restaurant’s menu enables diners to
balance plate with both sashimi and cooked foods
that are well prepared by our skillful and dedicated
chefs.

PAGE 25
GOLDEN GATE RESTAURANT GROUP | ASIAN

37 STREET
AUTHENTIC VIETNAMESE STREET

FOOD

NUMBER OF STORES : 6
Street food is the heart and soul to Vietnam. From Hanoi
to Ho Chi Minh City, the streets are alive with the smells
and sizzling sounds of locals cooking delicious Vietnam
dishes right by the roadside. Simple and uncomplicated,
37 Street will bring you quintessential Vietnamese
cuisine which will beckon your taste buds and sneak its
way right into your heart. Come to 37 Street, diners will
be taken on a food tour with more than 300 tasty and
healthy dishes from three regions of Vietnam then
realize how original is Vietnamese food.

PAGE 26
 GOLDEN GATE RESTAURANT GROUP | WESTERN

VUVUZELA
BEER CLUB

NUMBER OF STORES : 14
Vuvuzela is a bar-style beer club and is known as a
fascinating destination for any beer lovers those who
always have an adventurous spirit to discover new
things. Vuvuzela features a wide range of styles and
flavors from the world’s best breweries, from familiar
imported brands such as Heineken, Zamky, Sapporo,
etc. to the oldest alcoholic beverages including Muhler,
Paulaner,Budweiser Budvar and more. Along with beer,
the typical tasty dishes of Vietnam and other countries
and the beautiful girls are the highlights that
distinguish Vuvuzela from others.

PAGE 27
GOLDEN GATE RESTAURANT GROUP | WESTERN

COWBOY JACK'S
AMERICAN DINING

NUMBER OF STORES : 11
Cowboy Jack’s provides the ultimate American experience to all guests who demand
to dine like a local with traditional US cuisine. The restaurant is the perfect hangout
spot to immerse in cozy on a completely new level while savoring America’s top
dishes such as Chicago Pizza N, Giant Grilled Ribs, and the authentic American Steak.

PAGE 28
GOLDEN GATE RESTAURANT GROUP | CAFETERIA

YU TANG
THE PERFECT COMBINATION
OF TAIWANESE MILK TEA AND
CUISINE

NUMBER OF STORES : 6
Focusing on making the tastiest blend flavor from three basic
in- gredients which are tea leaves, milk, and pearls, each
product of Yu Tang was directly tested by Taiwanese tea
experts to make sure bring you the authentic milk tea. Yu
Tang is proud of being the one and only brand in Vietnam
that owns the craft boba recipe. This creativity has created
excitement and pleasure beyond imagination by awakening
all senses by the fresh of milk tea, the soft sensation of craft
boba along with the sweet of brown sugar. Not only serving
traditional milk tea, Yu Tang also offers diners a wide range of
typical Taiwanese dishes from delicious snacks such as gua
bao, crepes, etc. to a hearty meal including beef noodles, rice
balls, roasted meats and rice. You will absolutely find a little
Taiwan
PAGE 29 with unique culinary experience at Yu Tang
 GOLDEN GATE RESTAURANT GROUP

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WWW.GGG.COM.VN